UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a)
of the Securities Exchange Act of 1934
Filed by the Registrant ☒
Filed by a Party other than the Registrant ☐
Check the appropriate box:
☐     Preliminary Proxy Statement
☒      Definitive Proxy Statement
☐     Definitive Additional Materials
☐     Soliciting Material under §240.14a-12
☐     Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

GoDaddy Inc.
Payment of Filing Fee (Check the appropriate box):
☒    No fee required.
☐    Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
(1)Title of each class of securities to which transaction applies:
(2)Aggregate number of securities to which transaction applies:
(3)Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
(4)Proposed maximum aggregate value of transaction:
(5)Total fee paid:
☐    Fee paid previously with preliminary materials.
☐    Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
(1)Amount Previously Paid:
(2)Form, Schedule or Registration Statement No.:
(3)Filing Party:
(4)Date Filed:




























[Page intentionally blank]



graphic_logoxcover.jpg
Notice of 2022 Annual
Meeting of Stockholders
to be held on June 1, 2022






image_4.jpg



a01_header.jpg
We’re a trusted growth
partner to millions of
everyday entrepreneurs.
GoDaddy is a global leader in serving a large market of everyday entrepreneurs. We’re on a mission to empower our worldwide community of 21 million+ customers — and entrepreneurs everywhere — by giving them all the help and tools they need to grow online and in-person.
WHAT WE DO
We empower everyday entrepreneurs around the world by providing all of the help and tools to succeed online and in-person.
We believe we create value for our customers through our unique combination of assets and our customer-inspired innovation. We do the job they ask us to do and truly partner with them at every point of their journey. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success.
WHO WE ARE
6k+21m+84m+
More than
6 thousand employees
We empower 21 million+
everyday entrepreneurs
Our customers trust us with
their 84 million+ domain names



ab.jpg
Aman Bhutani
gd_goxrgbxcolor.jpg
GoDaddy Inc.
A Message from Our Chief Executive Officer
Dear Fellow Stockholders,
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a)
of the Securities Exchange Act of 1934

Two and a half years into the CEO role at GoDaddy, I am more excited than ever about the opportunity in front of us. GoDaddy’s vision and mission, which captivated me and inspired me to join, continue to attract the best talent in our industry, positioning the Company for a very bright future. GoDaddy is a company that has a bold purpose and does meaningful work. At GoDaddy, we remain laser focused on helping entrepreneurs succeed and grow their businesses. We are a trusted partner to over 21 million customers who rely on us to help them soar during successes and lift them during challenges.
Our customers look to GoDaddy for multiple needs, confirming the value of our competitively differentiated brand, sage customer guidance and seamlessly intuitive experiences. We create value for customers through our unique combination of assets, and our customer-inspired innovation model exemplifies how we are truly partnering with our customers on their business journeys. All of this results in strong stockholder value creation, and our profitable model continues to scale.
As we look back at 2021, our unyielding acceleration of execution is what excites me the most. The integration of Poynt and the launch of our OmniCommerce offering are cornerstone moments in the growth of our Company, and we are eager to see the promising results still to come. We delivered strong growth in bookings, revenue and unlevered free cash flow in 2021, with the fourth quarter being GoDaddy's first quarter with over $1 billion in revenue. This would not be possible without the deep trust we have built with our customers who provide us the privilege of supporting them.
In 2022, we plan to continue executing on our strategic priorities: driving success in commerce through presence, supporting GoDaddy Pros and innovating in Domains. Our customers' commerce needs are increasingly interconnected, and we at GoDaddy are focused on enabling commerce on every surface for them. We are committed to continuing our pace of innovation, bringing important solutions to customers that increase loyalty, and driving progress across the entire industry. Our attractive growth algorithm drives durable top line growth, expanding margins, and robust cash flow with a disciplined approach to capital allocation.
This past February we shared our exciting vision and plans for 2022 and beyond at our Investor Day, and we were pleased to hear from many of our stockholders who share our enthusiasm for the path we have laid out. Going forward, as we execute against our strategy, you will hear further from us on our progress.
In closing, I want to reiterate my optimism and conviction in GoDaddy’s future. I look forward to continuing to work with our great team here, our customers and our stockholders. From all of us at GoDaddy, we thank you for your support, we appreciate your confidence in the business and we look forward to what is ahead.
Best,
sig_bhutania.jpg
AMAN BHUTANI
Chief Executive Officer
2022 Proxy Statement1

Filed by the Registrant x
Filed by a Party other than the Registrant ¨
Check the appropriate box:Notice of Virtual Annual Meeting of Stockholders
¨Preliminary Proxy Statement¨Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
xDefinitive Proxy Statement
¨Definitive Additional Materials
¨
date.jpg
DATE AND TIME:Soliciting Material under §240.14a-12
virtual_meeting.jpg
VIRTUAL MEETING SITE:
vote.jpg
WHO CAN VOTE:
Wednesday, June 1, 2022, 8:00 a.m. PDTwww.virtualshareholder meeting.com/GDDY2022Stockholders of record on April 6, 2022
Dear Stockholders of GoDaddy Inc.:
You are cordially invited to the 2022 virtual annual meeting of stockholders (the “Annual Meeting”) of GoDaddy Inc., a Delaware corporation (“GoDaddy” or, the “Company”). The Annual Meeting will be held on Wednesday, June 1,2022 at 8:00 a.m. PDT and will be conducted virtually via live webcast at www.virtualshareholdermeeting.com/GDDY2022. You can attend the Annual Meeting online, vote your shares electronically, submit questions and view the Company’s list of stockholders during the Annual Meeting by logging in to the website listed above and using the 16-digit control number on your notice or the proxy card (the “Control Number”). We recommend you access the website a few minutes before the meeting to ensure that you are logged in when the meeting starts.
This virtual meeting format enables us to expand access to the meeting, improve communications and lower the cost to our stockholders, the Company and the environment. We believe virtual meetings enable increased stockholder participation from locations around the world. Additionally, given the continued heightened concerns around COVID-19, the virtual meeting format allows us to continue to proceed with the meeting while mitigating the health and safety risks to participants.
Items of Business:
At the Annual Meeting, stockholders will be asked to vote upon the following proposals:
1
Election of three Class I directors to serve until the 2025 annual meeting of stockholders and until their successors are duly elected and qualified, subject to earlier death, resignation or removal
2
Advisory, non-binding vote to approve named executive officer compensation
3
Advisory, non-binding vote to approve the frequency of advisory votes on named executive officer compensation for one, two or three years
4
Ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for the year ending December 31, 2022
check1.jpg
FOR each director nominee
check1.jpg
FOR
check1.jpg
ONE YEAR
check1.jpg
FOR
5
Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to declassify the Board of Directors and provide for the annual election of directors
6
Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to eliminate certain supermajority voting requirements
7
Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to eliminate certain business combination restrictions set forth therein and instead subject the Company to the business combination restrictions of the Delaware General Corporation Law
8
Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to eliminate inoperative provisions and implement certain other miscellaneous amendments
check1.jpg
FOR
check1.jpg
FOR
check1.jpg
FOR
check1.jpg
FOR
We will also transact such other business as may properly come before the meeting, or any adjournment or postponement thereof.
How to Vote:
If you are a stockholder of record, there are four ways to vote:

1.
By Internet: You can vote your shares online at www.proxyvote.com, 24 hours a day, seven days a week, until 11:59 p.m. PDT on May 31, 2021 (have your proxy card in hand when you visit the website).
2.By Telephone: You can vote your shares by calling 1-800-690-6903 toll-free (have your proxy card in hand when you call).
3.By Mail: You can vote your shares by completing, signing, dating and returning your proxy card in the postage-paid envelope provided (if you received printed proxy materials).
2
graphic_runners.jpg
GoDaddy Inc.
Payment of Filing Fee (Check the appropriate box):
xNo fee required.
¨Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
(1)Title of each class of securities to which transaction applies:
(2)Aggregate number of securities to which transaction applies:
(3)Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
(4)Proposed maximum aggregate value of transaction:
(5)Total fee paid:
¨Fee paid previously with preliminary materials.
¨Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
(1)Amount Previously Paid:
(2)Form, Schedule or Registration Statement No.:
(3)Filing Party:
(4)Date Filed:






coverpageresized1.jpg


GODADDY INC.
14455 N. Hayden Road
Scottsdale, Arizona 85260
NOTICE OF 4.VIRTUAL During the Virtual MeetingANNUAL MEETING OF STOCKHOLDERS
To Be Held at 8:00 a.m. PDT on Wednesday, June 2, 2021
Dear Stockholders of GoDaddy Inc.:
You are cordially invited tocan vote your shares during the 2021 virtual annual meeting of stockholders, or the Annual Meeting of GoDaddy Inc., or the Company, a Delaware corporation, or any adjournment or postponement thereof. The Annual Meeting will be held onthrough live webcast at Wednesday,June 2, 2021 at 8:00 a.m. PDT www.virtualshareholdermeeting.com/GDDY2022and will be conducted virtually via live webcast. To participate at this year’s Annual Meeting, you must register beforehand by visiting www.proxydocs.com/GDDY by 2:00 p.m. PDT on May 31, 2021, or the Registration Deadline.. You will be asked to provide the control number located inside the shaded gray box on your notice or the proxy card, or the Control Number, as described in the notice or proxy card. After completion of your registration by the Registration Deadline, further instructions, including a unique link to access the Annual Meeting, will be emailed to you. You will not be able tocan attend the Annual Meeting physically. Once registered you will be able to listen toonline, vote your shares electronically and submit questions online during the Annual Meeting live, submit questionsby logging in to the website listed above and vote online.using your Control Number. We recommend that you access the website a few minutes before the meeting to ensure that you are logged in when the meeting starts.
WeIf you are holdinga street name stockholder, you will receive voting instruction from your broker, bank or other nominee. You must follow the voting instructions provided by your broker, bank or other nominee in order to instruct your broker, bank or other nominee on how to vote your shares. You may also attend and vote the Annual Meeting forusing the following purposes, as more fully described in the accompanying proxy statement:
1.    to elect three Class III directors to serve until the 2024 annual meeting of stockholders and until their successors are duly elected and qualified, subject to earlier death, resignation or removal;
2.    to ratify the appointment of Ernst & Young LLP as our independent registered public accounting firm for the year ending December 31, 2021;
3.    to approve named executive officer compensation in a non-binding advisory vote; and
4.    to transact such other business as may properly come before the Annual Meeting or any adjournments or postponements thereof.control number on your voting instruction form.
Our boardBoard of directors, or our Directors (the “Board”) has fixed the close of business on Monday,Wednesday, April 12, 20216, 2022 as the record date for the Annual Meeting. Only stockholders of record on Wednesday,April 12, 20216, 2022 are entitled to notice of, and to vote at, the Annual Meeting.Meeting and any adjournment thereof. Further information regarding voting rights and the matters to be voted upon is presented in the accompanying proxy statement.Proxy Statement.
On or about April 22, 2021, we expect to mail to our stockholders aImportant Notice of InternetRegarding the Availability of Proxy Materials orfor the Notice, containing instructionsStockholder Meeting to Be Held on how to access our proxy statementWednesday, June 1, 2022. GoDaddy’s Proxy Statement and our 2020 annual report. This Notice provides instructions on how to vote via the Internet or by telephone and includes instructions on how to receive a paper copy of our proxy materials by mail. The proxy statement and our 2020 annual report can be accessed directly2021 Annual Report are available at the following Internet address: http://www.proxyvote.com. All you have to do is enter the control number located on your proxy card.www.proxyvote.com.
YOUR VOTE IS IMPORTANT. Whether or not you plan to virtually attend the Annual Meeting, we urge you to submit your vote via the Internet, telephone or mail as soon as possible to ensure your shares are represented.
This notice and Proxy Statement is first being mailed or made available on the Internet to stockholders on or about April 22, 2022.
We appreciate your continued support of GoDaddy Inc. and look forward to either greeting you at the Annual Meeting or receiving your proxy.
internet.jpg
INTERNET
http://www.proxyvote.com
telephone.jpg
TELEPHONE
1-800-690-6903
ml.jpg
MAIL
Complete and mail your proxy card
godaddy_iconx10.jpg
DURING THE VIRTUAL MEETING
www.virtualshareholder meeting.com/GDDY2022
By orderOrder of the Board of Directors,
amanbsignature-011.jpgmlausignature.jpg
Aman BhutaniMICHELE LAU
Chief ExecutiveLegal Officer and Director
Scottsdale,Corporate Secretary
Tempe, Arizona
April 22, 20212022
1
2022 Proxy Statement3



























[Page intentionally blank]






























TABLE OF CONTENTS
Page
2022 Proxy Statement5

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Proxy Summary
This summary highlights information that is contained elsewhere in this Proxy Statement. You should carefully read this Proxy Statement in its entirety before voting, as this summary does not contain all of the information that you should consider.
Voting Matters
Stockholders will be asked to vote on the following matters at the Annual Meeting:
1
Election of three Class I directors to serve until the 2025 annual meeting of stockholders and until their successors are duly elected and qualified, subject to earlier death, resignation or removal
2
Advisory, non-binding vote to approve named executive officer compensation
3
Advisory, non-binding vote to approve the frequency of advisory votes on named executive officer compensation for one, two or three years
4
Ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for the year ending December 31, 2022
check.jpg
FOR each director nominee
check.jpg
FOR
check.jpg
ONE YEAR
check.jpg
FOR
PAGE 16PAGE 36PAGE 65PAGE 66
5
Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to declassify the Board of Directors and provide for the annual election of directors
6
Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to eliminate certain supermajority voting requirements
7
Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to eliminate certain business combination restrictions set forth therein and instead subject the Company to the business combination restrictions of the Delaware General Corporation Law
8
Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to eliminate inoperative provisions and implement certain other miscellaneous amendments
check.jpg
FOR
check.jpg
FOR
check.jpg
FOR
check.jpg
FOR
PAGE 68PAGE 70PAGE 72PAGE 74
6
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Our Evolution
2015
 gddy_logo.jpg
Initial Public OfferingGoDaddy became a public company in 2015 and has experienced significant change over the last several years. As we continue to evolve, we are committed to ongoing engagement with our stockholders and enhancing our governance, compensation and environmental sustainability practices. Since 2020, we have made multiple changes, and with stockholder feedback, the pace of change has accelerated over the course of the last 18 months.
2018
controlled_company.jpg
Cease Controlled Company Status
2019
new_ceo.jpg
Aman Bhutani Appointed CEOFormer Sponsors Exit StockEngagement Roadshow Begins
a51_rightxhorizontal.jpg
2019
tick-transp.gif   Restructured NEO compensation program beginning with the 2020 program
Removed stock options from the long-term incentive program
Increased the percentage of the long-term incentive program that is performance-based to 50% of the overall long-term incentive award
Eliminated overlapping metrics between the annual and long-term incentive plans in order to create incentives over a wide spectrum of corporate objectives
Incorporated a relative total stockholder return performance metric into the long-term incentive program to further enhance the link between the interests of our executives and stockholders
tick-transp.gif   Affiliates of Kohlberg Kravis Roberts & Co. L.P. and Silver Lake Partners sell the remainder of their positions in GoDaddy
2020
tick-transp.gif   Approved a largely performance-based go-forward compensation package for our CEO in 2021, the first year he was eligible for the new compensation package following his 2019 new hire package
tick-transp.gif   Amended Stock Ownership Guidelines to (i) adopt guidelines applicable to our executive officers and (ii) enhance those already in place for non-employee directors
tick-transp.gif  Continued annual stockholder outreach with emphasis on proposed governance enhancements
2021
tick-transp.gif   Bolstered our annual stockholder engagement program with further emphasis on compensation program enhancements
tick-transp.gif   Board Approved Governance Enhancements
2022
tick-transp21.gif   Enhanced executive compensation program disclosure
Enhanced disclosure of changes to and parameters set around our compensation programs, including additional rationale and context for changes made
Enhanced disclosure relating to caps on short-term incentive program awards and achievement of individual performance goals under the short-term incentive program
Disclosed the forward looking qualitative scorecard metrics for our CEO’s short-term incentive scorecard
tick-transp21.gif   Submitted governance enhancements for a vote at the Annual Meeting
tick-transp21.gif   Published seventh consecutive Diversity and Parity Annual Report and SEC Filings
2022 Proxy Statement7

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Company Highlights and Updates
2021 Company and Performance Highlights
At GoDaddy, we believe our vision and mission are more important today than ever before. We believe the largest opportunity for our customers to grow their businesses is to engage and sell to their customers in a seamless manner online and offline. We offer our customers seamless and intuitive products combined with sage guidance by bringing together each customer’s Digital Identity, their domain name, and their commerce needs to create a Connected Commerce experience. This Connected Commerce experience supports their Ubiquitous Presence by allowing our customers to seamlessly engage and sell to their customers online, on major marketplaces and social media platforms, and offline, in their physical stores.
In 2021, we continued to expand our differentiated set of solutions with a goal of partnering with customers in this dynamic environment to help them build their businesses. We are uniquely positioned to bring together these three core areas – Digital Identity, Ubiquitous Presence and Connected Commerce – given our industry leading position in Digital Identity with 84 million domains under management, a sophisticated online presence and hosting provider representing approximately 12% of the application-based websites in the world and a scaled payments company processing approximately $26 billion of gross merchandise volume in 2021. We are excited by the acceleration in our pace of execution and innovation going into 2022.
We focused on these core areas across the business in 2021 and delivered a year of successful results. In February 2022 we introduced two new revenue pillars: Applications & Commerce & Core Platform – our performance highlights from 2021, including these two new revenue pillars, are presented below:
Total RevenueBookingsOperating CashUnlevered Free Cash Flow
barchart_totalxrevenue-01.jpg
barchart_booking-01.jpg
barchart_operatingxcash-01.jpg
barchart_unleveredxcashxfl.jpg
*All figures are in millions
Revenue increased 15% to $3,815.7 million in 2021 from $3,316.7 million in 2020, with the fourth quarter generating over $1 billion in quarterly revenue for the first time in the Company’s history.53Bookings grew 12.1% to $4,231.7 million from $3,775.5 million in 2020.1We demonstrated continued strong cash flow, with growth in net cash provided by operating activities year over year, generating $829.3 million in 2021.Unlevered Free Cash Flow of 16% year over year, generating $960.0 million in 2021.2

1     Bookings is not a financial measure prepared in accordance with GAAP. For information on how we compute non-GAAP financial measures and other operating metrics and reconciliation to the most directly comparable financial measures prepared in accordance with GAAP, please refer to “Appendix A — Non-GAAP Financial Information and Reconciliations” in this Proxy Statement.
2     Unlevered Free Cash Flow is not a financial measure prepared in accordance with GAAP. For information on how we compute non-GAAP financial measures and other operating metrics and reconciliation to the most directly comparable financial measures prepared in accordance with GAAP, please refer to “Appendix A — Non-GAAP Financial Information and Reconciliations” in this Proxy Statement.
2
8
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Through innovation and experimentation, we have developed and operate the largest domain aftermarket and we continue to make great strides in advancing our registry business as well. We ended the year with a significant out-performance in aftermarket driven primarily by increased market demand, average sales price and volume of sales. Additionally, we announced a multi-year $3 billion share repurchase target and executed a $750.0 million accelerated share repurchase program in February 2022, delivering on our commitment to continue to enhance stockholder value.
We are pleased with our 2021 results, and with GoDaddy’s progress against our strategy. We are excited by the momentum behind our biggest product release yet with our OmniCommerce offering, showing promising early signals of adoption. We are committed to continuing our pace of innovation, bringing simple, easy-to-use solutions to customers that drive performance and deliver durable top line and profitable growth, robust cash flow with a focus on disciplined capital allocation.
2022 Investor Day Highlights
In February 2022, we hosted a virtual investor day where we provided insights on how our strategy empowers our customers to succeed throughout the entrepreneur’s journey by creating connections between digital identity, ubiquitous presence and connected commerce products. Our investor day highlights included:
Customer and Product StrategyNew Revenue Pillars
We discussed our strategy to attract new customers and increase engagement with our current loyal base of more than 21+ million customers by attaching more products through integrated, easy-to-use solutions for small and mid-sized businesses. For example, we are excited to introduce Payable Domains this year, which will allow GoDaddy domain customers to take payments immediately.We introduced two new revenue pillars, Applications & Commerce and Core Platform, to assist the financial community in better understanding and tracking the Company’s progress against its growth-focused areas.
Capital Allocation StrategyThree-Year Financial Targets
We emphasized a balanced approach to capital allocation, focused on unlocking meaningful value creation through investment in the business while also returning capital to stockholders.We provided three-year financial targets to help investors and analysts model our business over the long term.
The feedback from investor day was positive. We believe that stockholders were excited about our customer and product strategy, new revenue pillars, and the long-term strategy and multi-year financial targets that we provided. We appreciate all the feedback and remain eager to continuing to build relationships with our stockholders in 2022.3
GoDaddy Leadership Team Updates
During the first half of 2021, our Chief Executive Officer, Aman Bhutani, along with our Board and management, embarked on a coordinated process to identify new members for our executive team. The Board and management interviewed internal and external candidates and weighed many factors, including the individual’s passion for the Company’s vision and mission, extraordinary skills, expertise, experience and demonstrated leadership strength. We also remained committed to the Company’s goals of maintaining a diverse leadership team and ensuring a strong cultural fit. At the culmination of the search, the Company was thrilled to appoint Mark McCaffrey as our Chief Financial Officer, effective June 2, 2021 and Michele Lau as our Chief Legal Officer and Corporate Secretary, effective July 12, 2021.
In addition, in the second half of 2021, our Board appointed Roger Chen as our Chief Operating Officer, effective January 3, 2022. Mr. Chen, who has been with the Company since 2015, was previously the President of GoDaddy’s Domain Registrars and Investors Business.
We believe these appointments are integral to the current and future success of GoDaddy, and we have tremendous confidence that these leaders share our Company’s passion for empowering our customers and will help deliver against our priorities and strategy.
More information about all our executive officers is available on page 34.
mccaffrey.jpg
Mark McCaffrey
Chief Financial Officer
michelle-lauxedited1.jpg
Michele Lau
Chief Legal Officer and Corporate Secretary
chen.jpg
Roger Chen
Chief Operating Officer
3     The information we provided on investor day speaks only as of the date of the presentation and we do not undertake any obligation to update the information, whether as a result of new information, future events or otherwise. The presentation also contained forward-looking information that is subject to risks and uncertainties, and the results may differ materially from expectations.
2022 Proxy Statement9

Table
Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Our Board of ContentsDirectors
AgeIndependentDirector Since
Board
Committees
Name and Principal OccupationAFCCHCCNGC
CLASS I
aman-bhutani_2020xirxsitex.jpg
Aman Bhutani
Chief Executive Officer, GoDaddy
46

2019
pg10_photoxcarolinedonahue.jpg
Caroline Donahue
Former Executive Vice President and Chief Marketing and Sales Officer, Intuit
61
check6.jpg
2018
pg10_photoxcharlesrobel.jpg
Charles Robel
Former GP and Chief Operating Officer, Hummer Winblad Venture Partners
72
check6.jpg
2014
CLASS II
mark-garrett_black.jpg
Mark Garrett
Former Executive Vice President and Chief Financial Officer, Adobe
64
check6.jpg
2018c
ryan-roslansky.jpg
Ryan Roslansky
Chief Executive Officer, LinkedIn
44
check6.jpg
2018
pg10_photoxleewittlinger.jpg
Lee Wittlinger
Managing Director, Silver Lake Partners
39
check6.jpg
2014
CLASS III
herald-chen_2020xirxsitexv2.jpg
Herald Chen
President and Chief Financial Officer, AppLovin
52
check6.jpg
2014
duanefurlongeditingsessionb.jpg
Leah Sweet
Former Senior Vice President, PayPal
53
check6.jpg
2020c
bod-sharplesx7x271x401_new.jpg
Brian Sharples
Co-founder and Former Chairman and Chief Executive Officer, HomeAway
61
check6.jpg
2016c
AFC - Audit and Finance Committee
c – Chair              – Member
CHCC - Compensation and Human Capital Committee
NGC - Nominating and Governance Committee
INDEPENDENCETENUREAGEDIVERSITY
Independent<4 years<40 yearsFemale
imagem12.jpg
8/9
imagem14.jpg
2/9
imagem13.jpg
1/9
imagem14.jpg
2/9
Not independent4-6 years41-49 yearsEthnically diverse
imagem13.jpg
1/9
imagem18.jpg
4/9
imagem14.jpg
2/9
imagem14.jpg
2/9
>6 years50-60 years
imagem16.jpg
3/9
imagem18.jpg
4/9
>60 years
imagem14.jpg
2/9
SKILLS AND EXPERIENCE
godaddy_iconx10.jpg
Public Company Leadership Experience
5/9
godaddy_iconx4.jpg
Technology Experience
7/9
godaddy_iconx3.jpg
Global Experience
6/9
corporategovernance.jpg
Corporate Governance Experience
5/9
godaddy_iconx5.jpg
Public Company Board Experience
7/9
godaddy_iconx6.jpg
Financial / Accounting Experience
5/9
sales_mkt.jpg
Sales & Marketing Experience
4/9
godaddy_iconx9.jpg
Human Capital / Executive Compensation Experience
5/9
rick_management.jpg
Risk Management / Compliance / Cybersecurity Experience
5/9
GODADDY INC.
10
graphic_runners.jpg
PROXY STATEMENT

FOR 2021 ANNUAL MEETING OF STOCKHOLDERS
Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
To Be Held at 8:00 a.m. PDT on Wednesday, June 2, 2021Key Corporate Governance Practices
This proxy statement
Stockholder Engagement
87%
Shares Contacted
47%
Shares Engaged
23%
Shares Met with Directors
Our Board and management take a long-term, constructive view toward stockholder engagement. We recognize that stockholder feedback is critical to driving growth, creating value, and most importantly being responsible stewards of stockholder capital. As a result, our management team regularly engages with our stockholders to understand their perspectives, often with directors joining the enclosed form of proxy are furnished in connectiondiscussion. We appreciate our stockholders’ willingness to engage with the solicitation of proxies by our Board for use at the Annual Meeting of the Company,us and any postponements, adjournments or continuations thereof. The Annual Meeting will be held on Wednesday, June 2, 2021 at 8:00 a.m. PDT and will be conducted virtually via a live webcast. To participate at this year’s Annual Meeting, you must register beforehand by visiting www.proxydocs.com/GDDY by 2:00 p.m. PDT on May 31, 2021, the Registration Deadline. You will be asked to provide the Control Number located inside the shaded gray box on your notice or proxy card. After completion of your registration by the Registration Deadline, further instructions, including a unique link to access the Annual Meeting, will be emailed to you. You will not be able to attend the Annual Meeting physically. Once registered, you will be able to listen to the Annual Meeting live, submit questions and vote online. The Notice, containing instructions on how to access this proxy statement andtheir perspectives.
Following our 2020 annual report is first being mailed on or about April 22, 2021 to all stockholders entitled to vote at the Annual Meeting.
The information provided in the "question and answer" format below is for your convenience only and is merely a summary of the information contained in this proxy statement. You should read this entire proxy statement carefully. Information contained on, or that can be accessed through, our website is not intended to be incorporated by reference into this proxy statement and references to our website address in this proxy statement are inactive textual references only.
What matters am I voting on?
You will be voting on:
the election of three Class III directors to serve until the 2024 annual meeting of stockholders, and until their successors are duly elected and qualified, subject to earlier death, resignation or removal;
a proposal to ratify the appointment of Ernst & Young LLP as our independent registered public accounting firm for the year ending December 31, 2021;
a non-binding advisory vote on executive compensation; and
any other business as may properly come before the Annual Meeting.
How does the Board recommend I vote on these proposals?
Our Board recommends a vote:
"FOR" the election of Herald Y. Chen, Brian H. Sharples and Leah Sweet as Class III directors;
"FOR" the ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for the year ending December 31, 2021; and
"FOR" the approval of named executive officer compensation pursuant to a non-binding advisory vote.
Who is entitled to vote?
Holderswe contacted stockholders representing 87% of our Class A common stockshares outstanding and Class B common stock as of the close of business on April 12, 2021, or the Record Date, may vote at the Annual Meeting. As of the Record Date, there were 167,877,174 sharesengaged with 47% of our Class A common stock and 478,723 shares of our Class B common stock outstanding. In deciding all matters at the Annual Meeting, each stockholder will be entitled to one vote for each share of our Class A common stock and Class B common stock held by them on the Record Date. We do not have cumulative voting rights for the election of directors.
Registered Stockholders. If shares of our Class A common stock and Class B common stock are registered directly in your name with our transfer agent, American Stock Transfer & Trust Co. LLC, or AST, you are considered the stockholder of record with respect to those shares, and the Notice was provided to you directly by us. As a stockholder of record, you have the right to grant your voting proxy directly to the individuals listed on the proxy card or to vote live at the Annual Meeting.
3

Table of Contents
Street Name Stockholders. If shares of our Class A common stock and Class B common stock are held on your behalf in a stock brokerage account or by a bank or other nominee, you are considered the beneficial owner of those shares held in "street name," and the Notice was forwarded to you by your broker or nominee, who is considered the stockholder of record with respect to those shares. As the beneficial owner, you have the right to direct your broker or nominee how to vote your shares. Beneficial owners are also invited to attend the Annual Meeting so long as you register to attend the Annual Meeting at www.proxydocs.com/GDDY by 2:00 p.m. PDT on Monday, May 31, 2021, or the Registration Deadline. You will be asked to provide the control number located inside the shaded gray box on your Notice or proxy card, or the Control Number, as described in the Notice or proxy card. After completion of your registration by the Registration Deadline, further instructions, including a unique link to access the Annual Meeting, will be emailed to you. However, since a beneficial owner is not the stockholder of record, you may not vote your shares of our Class A common stock and Class B common stock live at the Annual Meeting unless you follow your broker's procedures for obtaining a legal proxy. If you request a printed copy of our proxy materials by mail, your broker or nominee will provide a voting instruction card for you to use. Throughout this proxy statement, we refer to stockholders who hold their shares through a broker, bank or other nominee as "street name stockholders."
How do I vote?
If you are a stockholder of record, there are four ways to vote:
by Internet at http://www.voteproxy.com, 24 hours a day, seven days a week, until 11:59 p.m. PDT on June 1, 2021 (have your proxy card in hand when you visit the website);
by toll-free telephone at 1-800-690-6903 (have your proxy card in hand when you call);
by completing and mailing your proxy card (if you received printed proxy materials); or
by voting during the virtual Annual Meeting through www.proxydocs.com/GDDY. To be admitted to the Annual Meeting and vote your shares, you must register by the Registration Deadline and provide the Control Number as described in the Notice or proxy card. After completion of your registration by the Registration Deadline, further instructions, including a unique link to access the Annual Meeting, will be emailed to you.
Even if you plan to attend the Annual Meeting, we recommend that you also vote by proxy so that your vote will be counted if you decide not to attend the Annual Meeting.
If you are a street name stockholder, you will receive voting instructions from your broker, bank or other nominee. You must follow the voting instructions provided by your broker, bank or other nominee in order to instruct your broker, bank or other nominee on how to vote your shares. Street name stockholders should generally be able to vote by returning the voting instruction card to their broker, bank or other nominee, or by telephone or via Internet. However, the availability of telephone or Internet voting will depend on the voting process of your broker, bank or other nominee. As discussed above, if you are a street name stockholder, you are invited to attend and vote your shares at the Annual Meeting live via webcast so long as you register to attend the Annual Meeting at www.proxydocs.com/GDDY by the Registration Deadline.
Can I change my vote?
Yes. If you are a stockholder of record, you can change your vote or revoke your proxy any time before or at the Annual Meeting by:
entering a new vote by Internet or by telephone (until the applicable deadline for each method as set forth above);
returning a later-dated proxy card (which automatically revokes the earlier proxy card);
notifying our Secretary, in writing, at GoDaddy Inc., Attn: Corporate Secretary, 14455 N. Hayden Road, Scottsdale, Arizona 85260; or
attending and voting at the Annual Meeting (although attendance at the Annual Meeting will not, by itself, revoke a proxy) at www.proxydocs.com/GDDY.
If you are a street name stockholder, your broker, bank or other nominee can provide you with instructions on how to change your vote.
4

Table of Contents
How can I attend the Annual Meeting?
The Annual Meeting will be accessible through the Internet via a live webcast. Prior registration to attend the Annual Meeting by the Registration Deadline at www.proxydocs.com/GDDY is required.
You are entitled to participate in the Annual Meeting if you were a stockholder as of the close of business on our Record Date of April 12, 2021 or hold a valid proxy for the meeting. To be admitted to the Annual Meeting's live webcast, you must register at www.proxydocs.com/GDDY by the Registration Deadline as described in the Notice or proxy card. As part of the registration process, you must enter the Control Number. After completion of your registration by the Registration Deadline, further instructions, including a unique link to access the Annual Meeting, will be emailed to you.
This year's stockholders question and answer session will include questions submitted in advance of the Annual Meeting. You may submit a question in advance of the meeting at www.proxydocs.com/GDDY after logging in with your Control Number.
What is the effect of giving a proxy?
Proxies are solicited by and on behalf of our Board. Aman Bhutani has been designated as proxy by our Board. When proxies are properly dated, executed and returned, the shares represented by such proxies will be voted at the Annual Meeting in accordance with the instructions of the stockholder. If no specific instructions are given, however, the shares will be voted in accordance with the recommendationsMembers of our Board, as described above. If any matters not described in this proxy statement are properly presented at the Annual Meeting, the proxy holders will use their own judgment to determine how to vote the shares. If the Annual Meeting is adjourned, the proxy holders can vote the shares on the new Annual Meeting date as well, unless you have properly revoked your proxy instructions, as described above.
Why did I receive a Notice of Internet Availability of Proxy Materials instead of a full set of proxy materials?
In accordance with the rules of the Securities and Exchange Commission, or SEC, we have elected to furnishincluding our proxy materials, including this proxy statementChair, Chuck Robel, and our 2020 annual report, primarily viaCompensation and Human Capital Committee Chair, Brian Sharples, led the Internet. On or about April 22, 2021,discussions with stockholders representing 23% of our shares outstanding. Messrs. Robel and Sharples’ active leadership in these meetings reflects our Board’s commitment to engaging with and hearing from our stockholders.
We enhanced our stockholder engagement program, focusing in particular on increased engagement with governance teams at our large institutional investors. We instituted a year-round process to provide our stockholders regular opportunities to share their feedback, input and advice on strategy, governance, compensation, disclosure and any other issues. As a part of this program, we expectreceived constructive, valuable feedback from our stockholders and took numerous actions to mailaddress their suggestions:
imagem1.gif
imagem2.gif
What We HeardHow We Responded
Executive Compensation PracticesExecutive Compensation Practices
Refresh compensation disclosure and analysis to enhance disclosures including incorporating graphics and supplemental disclosures
Enhanced proxy disclosures, including additional rationale and context around changes made, added a proxy summary and incorporated user-friendly visual presentations
Enhance disclosure to provide clarity that there is a cap on short-term incentives
Enhanced disclosure to clarify the maximum payout under the corporate and individual components of the STIP (page 46)
Add disclosure related to individual achievements for the individual portion of the short-term incentive plan
Provided additional explanation of individual performance goals and achievements under the short-term incentive program (pages 46 - 49)
Provide forward looking qualitative metrics for short-term incentive scorecard
Disclosed CEO qualitative scorecard metrics for 2022
Adopt a more rigorous anti-pledging policy
Enhanced our anti-pledging policy to prohibit pledging of company shares by directors and employees under any circumstances
Align CEO compensation program design with the program design of other named executive officers
Approved largely performance-based CEO compensation package in 2021, similar to those in place for other named executive officers
Corporate Governance PracticesCorporate Governance Practices
Declassify the Board and directors to serve annual terms
Board approved the management proposal on this year’s proxy ballot to declassify the Board (page 68)
Remove the supermajority requirement to amend the Company’s Amended and Restated Certificate of Incorporation (“Charter”) and Bylaws
Board approved the management proposal on this year’s proxy ballot to remove the supermajority requirements (page 70)
Rotate the Board’s Committee leadership position
Appointed Mark Garrett as the new Chair of our Audit Committee and Leah Sweet as the new Chair of our Governance Committee
Disclose formalized Board-level oversight over environmental, social and governance (“ESG”) matters to ensure appropriate focus on such initiatives
Updated the Nominating and Governance Committee Charter to formalize responsibility for oversight of ESG developments and disclosures
Institute dedicated Board-level oversight of human capital management
Updated the Compensation and Human Capital Committee Charter to include responsibility for oversight of our human capital management practices
Adopt majority vote standard for director elections
Amended our Bylaws to adopt a majority voting standard in uncontested director elections
Formalize Company guidelines on directors’ other public company board service
Revised Corporate Governance Guidelines to include a policy on director service on other public company boards
2022 Proxy Statement11

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Executive Compensation Highlights
The Compensation and Human Capital Committee, which is responsible for the Company’s executive compensation policies and plans is committed to all stockholders the Notice containing instructions on howdesigning a competitive, fair and equitable compensation program that promotes pay for performance, delivers stockholder value and is responsive to access our proxy materials on the Internet, how to vote at the Annual Meeting and how to request printed copies of the proxy materialsstockholder feedback.
What We Do
we_do.jpg
What We Don’t Do
we_dontxdo.jpg
do.jpg  Compensation program emphasizes pay for performance with 50% of our CEO’s total target pay performance-based and 91.7% of our CEO’s total target pay considered variable
do.jpg  Annual “Say-on-Pay” vote
do.jpg  Cap on maximum payouts for each NEO under the STIP
do.jpg  Independent compensation consultant engaged by the Compensation Committee
do.jpg  Robust stock ownership guidelines for executive officers and non-employee directors
do.jpg  Clawback policy on incentive compensation
do.jpg  Ongoing engagement with our stockholders regarding our compensation practices
dont.jpg  No hedging by officers or directors under any circumstances
dont.jpg  No pledging by officers, directors or employees
dont.jpg  No tax gross ups to cover excise taxes
dont.jpg  No resetting of performance targets
dont.jpg  No stock options in the LTIP
dont.jpg  No “single trigger” change in control payments
dont.jpg  No excessive perquisites
2019 Stockholder Engagement and 2020 annual report. Stockholders may request to receive all future proxy materials in printed form by mail or electronically by e-mail by followingCompensation Program Design
In 2019, the instructions contained inCompensation Committee thoughtfully evaluated the Notice. We encourageexecutive compensation program structure, taking into account valuable feedback received from stockholders to take advantage ofthrough our yearly engagement process and considering the availabilityongoing evolution of our proxy materials onbusiness. At that time, we approved several changes to the Internet to help reduce the environmental impact of our annual meetings of stockholders.
What matters are considered "routine" and "non-routine"?
The ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firmperformance-based compensation program, which took effect for our fiscal year ending December 31, 2021 (Proposal No. 2) is considered "routine" under applicable federal securities rules. The election of Class III directors (Proposal No. 1), and the advisory non-binding vote to approve the compensation of our named executive officers (Proposal No. 3)(“NEOs”) other than our CEO beginning in 2020. These improvements included:
Removed stock options from the mix of awards granted under the long-term incentive plan (“LTIP”)
Increased the percentage of the LTIP that is performance-based to 50% of the overall LTIP
Eliminated overlapping metrics between the short-term incentive compensation program (“STIP”) and the LTIP
Incorporated a relative total stockholder return (“rTSR”) performance metric under the performance share unit awards to further align the interests of our executives and our stockholders
Amended our Equity Ownership Guidelines to adopt stock ownership guidelines for executive officers
These changes went into effect for our CEO in 2021,
the first year he was eligible for the new program following his 2019 new hire package.
2021 Say-on-Pay Vote and Stockholder Engagement
Despite the implementation of these holistic changes, we received a disappointing say-on-pay vote in 2021. During our 2021 engagement roadshow we sought to better understand our stockholders’ perspectives. Our Compensation Committee Chair joined several of these conversations to hear from stockholders directly. Stockholders told us they are considered "non-routine" under applicable federal securities rules.broadly supportive of the Company’s overall compensation program philosophy, design and metrics. Therefore, the Compensation Committee was comfortable maintaining the 2020 compensation program features for the 2021 compensation plans.
What are the effects of abstentions and broker non-votes?
An abstention represents a stockholder's affirmative choice to decline to vote on a proposal. If a stockholder indicates on its proxy card that it wishes to abstain from voting its shares, or if a broker, bank or other nominee causes abstentions to be recorded
12
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
We also identified key drivers for shares, these shares will be considered present and entitled to vote at the Annual Meeting. As a result, abstentions will be counted for purposes of determining the presence or absence of a quorum and will also count as votes against athe executive compensation proposal in cases where approvalby investors who were otherwise generally supportive of the proposal requires the affirmative vote of a majority of the voting power of the shares present virtually or represented by proxy and entitledprogram. Specifically, these investors were looking for GoDaddy to vote at the Annual Meeting (Proposals No. 2 and No. 3). However, because the outcome of Proposal No. 1 (election of directors) will be determined by a plurality vote, you may only vote "FOR" or "WITHHOLD" and abstentions will have no impact on the outcome of such proposal as long as a quorum exists.
Broker non-votes will be counted for purposes of calculating whether a quorumenhance its disclosure to provide information that is present at the Annual Meeting but will not be counted for purposes of determining the number of votes cast on a proposal. Therefore, a broker non-vote will make a quorum more readily attainable but will not otherwise affect the outcome of the vote on any of the proposals.
5

Table of Contents
How many votes are needed for approval of each proposal?
Proposal No. 1: The election of directors requires a plurality vote of the shares of our Class A common stock and Class B common stock, voting together as a single class, presenthelpful in person or represented by proxy at the Annual Meeting. This means that the three nominees for Class III director who receive the largest number of votes cast "for" will be elected as Class III directors. You may vote "FOR," or "WITHHOLD" for each director nominee. Because the outcome of this proposal will be determined by a plurality vote, shares voted "WITHHOLD" will not prevent a director nominee from being elected as a director. Broker non-votes will not affect the outcome of voting on this proposal.
Proposal No. 2: The ratification of the appointment of Ernst & Young LLP requires the affirmative vote of holders of a majority of the shares of our Class A common stock and Class B common stock, voting together as a single class, present in person or represented by proxy at the Annual Meeting and entitled to vote thereon. You may vote "FOR," "AGAINST," or "ABSTAIN" on this proposal. Abstentions are considered votes cast and will count towards the quorum requirement for the Annual Meeting, and thus, will have the same effect as votes "against" the proposal. Broker non-votes will not affect the outcome of voting on this proposal.
Proposal No. 3: The affirmative vote of a majority of the shares of our Class A common stock and Class B common stock, voting together as a single class, present in person or represented by proxy at the Annual Meeting and entitled to vote thereon will result in the approvaltheir respective analyses of the compensation program. Based on these learnings, we enhanced our disclosure by:
Clarifying that the maximum payouts under STIP are capped
Adding disclosure related to the achievement of individual performance goals under the STIP
Expanding our anti-pledging policy
Revamping our proxy design with user-friendly visual charts and graphs
Outlining the evolution of our compensation programs, including the changes implemented in 2020 in response to stockholder feedback
Providing additional compensation discussion and analysis disclosures, adding a proxy summary and incorporating visual presentations
We are hopeful that, with these enhancements, our stockholders will have a clearer understanding of our named executive officers. You may vote "FOR," "AGAINST," or "ABSTAIN" on this proposal. Abstentions are considered votes castcompensation program and will count towards the quorum requirement for the Annual Meeting, and thus, will have the same effect as votes "against" the proposal. Broker non-votes will have no effect on the outcome of this proposal. Because this vote is advisory only, it will not be binding on our Board or us. However, our Board or our Compensation Committee will review the voting results and take them into consideration when making future decisions regarding executive compensation.
What is the quorum?
A quorum is the minimum number of shares required to be present at the Annual Meeting for the Annual Meeting to be properly held under our amended and restated bylaws, or our Bylaws, and Delaware law. The holders of record of a majority of the voting power of the issued and outstanding shares of our capital stock (holders of the Class A common stock and Class B common stock) entitled to vote thereon, present in person or represented by proxy, shall constitute a quorum for the transaction of business at all meetings of stockholders,philosophies, including the Annual Meeting. Notwithstanding the foregoing, where a separate vote by a class or series or classes or series is required, a majorityways in voting power of the outstanding shares of such class or series or classes or series, presentwhich we revamped our programs in person or represented by proxy, shall constitute a quorum entitleddirect response to take action with respect to the vote on that matter. Once a quorum is present to organize a meeting, it shall not be broken by the subsequent withdrawal of any stockholders.stockholder feedback.
How are proxies solicited for the Annual Meeting?2021 Compensation Program Summary Target Compensation Pay Mix
Our Board is soliciting proxies for use at the Annual Meeting. All expenses associated with this solicitation will be borne by us. We will reimburse brokers or other nominees for reasonable expenses they incur in sending our proxy materials to you if a broker or other nominee holds shares of our common stock on your behalf.
Component2021 Compensation PlanRationale
FIXED
Base Salary
Targeted at competitive levels and based on past experience and expected future contributions
Establishes competitive pay that properly incentivizes executive officers for day-to-day responsibilities
VARIABLE
Short-Term Incentive Compensation
80% - Corporate Performance Goals
50% Bookings
50% Unlevered Free Cash Flow
20% - Individual Performance Goals
Provides the appropriate incentives for our executive officers to work collaboratively as a team to achieve important financial, business and strategic goals in our operating plan and to reward individual contributions
Long-Term Incentive Compensation
50% - Performance-Based Restricted Stock Units (“PSUs”)
100% rTSR metric measured against the Nasdaq Internet Index
Cliff vests after 3-year performance period
50% - Time-Based Restricted Stock Units (“RSUs”)
Vest over a 4-year period with 25% vesting after the first year and equal quarterly vesting for the next 3 years
Strengthens the alignment between the interests of our executive officers and our stockholders by tying vesting of awards to achievement of a relative TSR measure against the Nasdaq Internet Index, which incentivizes our executives to drive long-term stockholder value
Our use of both time- and performance-based equity awards also promotes executive officer retention by linking vesting to continued employment
How may my brokerage firm or other intermediary vote my shares if I fail to provide timely directions?
Brokerage firms and other intermediaries holding shares of our Class A common stock and Class B common stock in street name for customers are generally required to vote such shares in the manner directed by their customers. In the absence of timely directions, your broker will have discretion to vote your shares on our sole "routine" matter - the proposal to ratify the appointment of Ernst & Young LLP.
Is my vote confidential?
Proxy instructions, ballots and voting tabulations identifying individual stockholders are handled in a manner that protects your voting privacy. Your vote will not be disclosed either within GoDaddy Inc. or to third parties, except as necessary to meet applicable legal requirements, to allow for the tabulation of votes and certification of the vote or to facilitate a successful proxy solicitation.
Target Compensation and Pay Mix
CEOALL OTHER NEOs (average)
pg1439_piechartxpaymixxceo.jpg
pg1439_piechartxpaymixxneo.jpg
6

Table of Contents
Who will serve as inspector of elections?
A representative from the Company will serve as the inspector of elections.
Where can I find the voting results of the Annual Meeting?
We will announce preliminary voting results at the Annual Meeting. We will also disclose voting results on a Current Report on Form 8-K to be filed with the U.S. Securities Exchange Commission, or SEC, within four business days after the Annual Meeting. If final voting results are not available to us in time to file a Current Report on Form 8-K within four business days after the Annual Meeting, we will file a Current Report on Form 8-K to publish preliminary results and will provide the final results in an amendment to such Current Report on Form 8-K as soon as they become available.
I share an address with another stockholder and we received only one paper copy of the proxy materials. How may I obtain an additional copy of the proxy materials?
We have adopted a procedure called "householding," which the SEC has approved. Under this procedure, we deliver a single copy of the Notice and, if applicable, our proxy materials to multiple stockholders who share the same address unless we have received contrary instructions from one or more of the stockholders. This procedure reduces our printing costs, mailing costs and fees. Stockholders who participate in householding will continue to be able to access and receive separate proxy cards. Upon written or oral request, we will deliver promptly a separate copy of the Notice and, if applicable, our proxy materials to any stockholder at a shared address to which we delivered a single copy of any of these materials. To receive a separate copy, or, if a stockholder is receiving multiple copies, to request that we only send a single copy of the Notice and, if applicable, our proxy materials, such stockholder may contact us at the following address:
GoDaddy Inc.
Attention: Corporate Secretary
14455 N. Hayden Road
Scottsdale, Arizona
(480) 505-8800
Stockholders who beneficially own shares of our Class A common stock or Class B common stock held in street name may contact their brokerage firm, bank, broker-dealer or other similar organization to request information about householding.
Is there a list of stockholders entitled to vote at the Annual Meeting?
The name of stockholders of record entitled to vote at the annual meeting will be available from our Corporate Secretary for ten days prior to the meeting for any purpose germane to the annual meeting, between the hours of 9:00 a.m. and 4:30 p.m. PDT at our corporate headquarters located at 14455 N. Hayden Road, Scottsdale, Arizona. Please contact our Secretary a reasonable time in advance to make appropriate arrangements, but in no event less than 48 hours in advance of your desired visiting time. To the extent the Company is unable to make the list available in person ten days prior to the Annual Meeting, the Company will provide it electronically upon request for any purpose germane to the Annual Meeting. The list of stockholders will also be available during the Annual Meeting through the meeting website at www.proxydocs.com/GDDY.
What is the deadline to propose actions for consideration at next year's annual meeting of stockholders or to nominate individuals to serve as directors?
Stockholder Proposals
Stockholders may present proper proposals for inclusion in our proxy statement and for consideration at the next annual meeting of stockholders by submitting their proposals in writing to our Secretary in a timely manner. Stockholder proposals must comply with the requirements of Rule 14a-8 regarding the inclusion of stockholder proposals in company-sponsored proxy materials. Stockholder proposals should be addressed to:
GoDaddy Inc.
Attention: Corporate Secretary
14455 N. Hayden Road
Scottsdale, Arizona
(480) 505-8800
7

Table of Contents
Our Bylaws also establish an advance notice procedure for stockholders who wish to present a proposal before an annual meeting of stockholders but do not intend for the proposal to be included in our proxy statement. Our Bylaws provide that the only business that may be conducted at an annual meeting is business that is (i) pursuant to our notice of meeting delivered pursuant to Section 2.04 of our Bylaws, (ii) by or at the direction of our Board or any authorized committee thereof, or (iii) properly brought before the annual meeting by any stockholder who is entitled to vote at the meeting, who, has delivered timely written notice to our Secretary, which notice must contain the information specified in our Bylaws. To be timely for our annual meeting of stockholders in 2022, our Secretary must receive the written notice at our principal executive offices:
not earlier than February 2, 2022; and
not later than the close of business on March 4, 2022.
In the event we hold our 2022 annual meeting of stockholders more than 30 days before or more than 70 days after the one-year anniversary of the preceding annual meeting, notice of a stockholder proposal not intended to be included in our proxy statement must be received no earlier than the close of business on the 120th day before such annual meeting and no later than the close of business on the later of the following two dates:
the 90th day prior to such annual meeting; or
the 10th day following the day on which public announcement of the date of such annual meeting is first made.
If a stockholder who has notified us of his, her or its intention to present a proposal at an annual meeting of stockholders does not appear to present his, her or its proposal at such annual meeting, we are not required to present the proposal for a vote at such annual meeting.
Nomination of Director Candidates
You may propose director candidates for consideration by our Nominating and Corporate Governance Committee. Any such recommendations must include the nominee's name and qualifications for membership on our Board and should be directed to our Secretary in writing at the address set forth above. Following verification of the stockholder status of the person submitting the recommendation, all properly submitted recommendations will be promptly brought to the attention of the Nominating and Corporate Governance Committee. For additional information regarding stockholder recommendations for director candidates, see the section titled "Board of Directors and Corporate Governance-Stockholder Recommendations for Nominations to the Board of Directors."
In addition, our Bylaws permit stockholders to nominate directors for election at an annual meeting of stockholders. To nominate a director, the stockholder must provide the information required by our Bylaws. In addition, the stockholder must give timely notice to our Secretary in accordance with our Bylaws, which, in general, require the notice to be received by our Secretary within the time period described above under the section titled "Stockholder Proposals" for stockholder proposals not intended to be included in a proxy statement.
Availability of Bylaws
A copy of our Bylaws may be obtained by accessing our filings on the SEC's website at www.sec.gov. You may also contact our Secretary, in writing, at GoDaddy Inc., Attn: Corporate Secretary, 14455 N. Hayden Road, Scottsdale, Arizona 85260 for a copy of the relevant bylaw provisions regarding the requirements for making stockholder proposals and nominating director candidates.
How can I contact GoDaddy's transfer agent?
You may contract our transfer agent, AST, by telephone at (800) 937-5449 (toll-free for United States residents), or by email at info@amstock.com. Materials may be mailed to AST at:
American Stock Transfer & Trust Company, LLC
6201 15th Avenue
Brooklyn, NY 11219
8
2022 Proxy Statement13

Table of Contents
PILLARS OF OUR SUCCESS
Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Sustainability Highlights
Our mission is to empower entrepreneurs everywhere. To achieve that mission, we have soughteverywhere and make opportunity more inclusive for all. We seek to understand the most important issues facing our stakeholders, our society, our business, and our industry and to take proactive steps that are designed to help ensure that our sustainability practices represent what we have adoptedbelieve are unmistakably positive forces for those we serve and for the best environmental, social,world at large. We strive to combine a greater transparency with a relentless focus on how we can be better every day.
Proposed Governance Enhancements
In direct response to stockholder feedback, the Board approved four management proposals for this year’s proxy ballot to:
Declassify the BoardRemove Supermajority Vote RequirementEliminate Certain Business Combinations and RestrictionsEliminate Inoperative Charter Provisions
Provides stockholders the ability to annually elect directors.Provides stockholders the ability to approve amendments to our Charter and Bylaws or remove directors with majority support.Subjects the Company to the business combination restrictions of Section 203 of the Delaware General Corporation Law.Streamlines the Charter and implements certain miscellaneous amendments, including to provisions related to the Company’s former sponsors.
For a more detailed description of these proposed governance enhancements, see Proposals 5, 6, 7 and 8 in this Proxy Statement.
Governance Practices and Highlights
Our corporate governance or ESG, practices possible.framework lays the foundation for effective oversight and management accountability and enables GoDaddy to remain competitive in the dynamic environment in which we operate.
We conducted our first materiality analysis of ESG priorities in 2020 to identify the issues that are essential to our success and to prioritize the key concerns to us and to our stakeholders. We have committed to good corporate governance and ensuring that our priorities in these areas continue to alignpractices are aligned with our stakeholders' expectations, market trendsstrategic priorities. The following list highlights our corporate governance practices:
do.jpg   Independent Board Chair
do.jpg   100% independent committee members
do.jpg   Majority vote standard for director elections with director resignation policy
do.jpg   Responsive and growing stockholder engagement program
do.jpg   Robust Board and director self-evaluation process
do.jpg   Board guidelines related to service on other public company boards
do.jpg   Disclosure of director skills matrix on individual basis
do.jpg   Board diversity (over 40% female and/or minority directors)
do.jpg   Recent Board committee refreshment
do.jpg   Board committee oversight of sustainability matters
do.jpg   Succession planning process
do.jpg   Code of Conduct for directors, officers and employees
do.jpg   Periodic review of committee charters and governance policies
do.jpg   Regular meetings of independent Directors without management
do.jpg   Annual Sustainability and Diversity and Parity Reports
14
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Environmental and business risksSocial Practices and opportunities.Highlights
We have developed an ESG program which includes:understand that priorities on paper mean nothing unless they translate into real-life action. With that in mind, we aim everyday to step up the way we bring our sustainability efforts to life. Here are some recent highlights:
Board and executive level oversight, with an executive committee including our Chief Executive Officer, Chief Financial Officer, Chief Legal Officer, and other relevant personnel, which reviews all ESG programs and practices, and reports to the Board of Directors quarterly, beginning in the first quarter of 2021;
An ESG Steering Committee comprised of ten department heads, who work toward achieving ESG objectives; and
An annual ESG Report, with the inaugural Report expected in the second quarter of 2021.
Our ESG program focuses on developing and adopting best practices in three Pillars: Customers, Employees, and Operations. Highlights of our program in each Pillar are identified below:
esggraphicgif1.gif
In 2021 and into 2022, we continued to take action to further align our priorities with stakeholder expectations, market trends, business risks and opportunities:
Published our inaugural annual Sustainability Report which references the Global Reporting Initiative Standards and aligns with the Sustainability Accounting Standards Board’s standards
Presented the results of our first materiality assessment of sustainability topics that intersect with our business and identified current “priorities” and “important issues”
Named one of 2021 Forbes Best Employers for Women
Revised our approach to the management and oversight of sustainability issues by assigning oversight of developments and disclosures regarding corporate governance practices and ESG matters to our Nominating and Governance Committee
Advanced our efforts to build an environmentally sustainable future by conducting our first greenhouse gas (GHG) inventory and committed to setting reduction targets
Deepened Board oversight of our commitment to our talent management and employee engagement by assigning the Compensation and Human Capital Committee with a new role in assisting the Board with human capital management oversight
Achieved 100% Human Rights Campaign / Corporate Equality Index score for the fourth year in a row

Published the results of our annual pay parity and diversity report for the seventh year, demonstrating that GoDaddy once again achieved equitable pay across genders and ethnicities

9
2022 Proxy Statement15

Table of Contents
BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Board and Governance Matters
Proposal No. 1
Election of Directors
proposal.jpg
check2.jpg
The Board of Directors unanimously recommends that you vote “FOR” each of the nominees named In this Proposal 1.
Our business affairs are managed under the direction of our Board of Directors (the “Board”), which is currently comprised of nine members. Our Board ismembers, divided into three staggered classesclasses. Upon the recommendation of our Nominating and Governance Committee, the Board nominated Aman Bhutani, Caroline Donahue and Charles Robel to serve as Class I directors. At each annual meeting of stockholders, a class of directorsIf elected, Messrs. Bhutani and Robel and Ms. Donahue will be electedhold office for a three-year term to succeedexpire at the same class whose term2025 annual meeting of stockholders and until their successors are duly elected and qualified. Each nominee is then expiring. currently a member of our Board.
We have historically operated as a classified Board. As partBoard, with a class of the Nominating Committee’s review of corporate governance policies, the Committee has developeddirectors being elected for a proposal to declassify the Board, which will be presented for Board action in 2021 and considered by the stockholders at our 2022 annual meeting.
Each director'sthree-year term, continues until the election and qualification of a successor, or their earlier death, resignation or removal. Any increase or decrease inAs part of its governance review, the number of directors will be distributed among the three classes so that, as nearly as possible, each class will consist of one-third of the directors. This classification of our Board, may have the effect of delaying or preventing changes in control of our company.
Uponbased upon the recommendation of our Nominating and Corporatefrom the Governance Committee, we are nominating Herald Chen, Leah Sweet and Brian Sharpleshas included a management proposal to serve asbe voted upon at the Annual Meeting, seeking stockholder approval to amend the Company’s certificate of incorporation to declassify the Board (Proposal 5). If approved, the Class III directors. If elected, Messrs. Chen and Sharples and Ms. Sweet will hold office for aI directors’ three-year term untilwould expire at the 2025 annual meeting of stockholders, after which they or their successors will serve one-year terms.
The Class II directors to be heldelected at the 2023 annual meeting of stockholders will serve for one-year terms if stockholders approve Proposal 5.
Required Vote
The Company’s Bylaws provide for majority voting for uncontested director elections. Each incumbent director nominated for election at the Annual Meeting will only be elected if the votes “FOR” his or her election exceed those votes “AGAINST” his or her election. Pursuant to our Corporate Governance Guidelines, if any nominated director does not receive a majority of the votes cast, he or she has tendered an irrevocable resignation that, subject to our Governance Committee’s recommendation and our Board’s acceptance, will be effective following the Annual Meeting. The Board will publicly disclose its decision and rational within 90 days of the stockholder vote.
16
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Board Composition
Our business and ability to enhance long-term value is supported by our mission to make opportunity inclusive for all through our work to serve the Company’s diverse customer base. It is important to our Company that the Board reflects these values. As such, our Board, in 2024.conjunction with the Governance Committee, seeks qualified individuals to serve as directors who broaden, among other things, the mix of experience, skills, knowledge, personal and professional backgrounds, age and tenure and who represent the extensive gender, racial and ethnic diversity of our customers and employees (for more information on how our Governance Committee identifies director candidates, see page 18).
Key Characteristics and Skills
Our Governance Committee is committed to filling GoDaddy’s Board with a range of skills and backgrounds that represent and bolster the Company’s vision and mission. The types of skills and experiences that the Board believes are necessary for our Company today and the directors who have such skills and experiences are provided in the chart below. Our Governance Committee actively reviews and considers these qualifications when nominating directors for the Board and has considered these factors in recommending that stockholders vote “FOR” each director nominee at the Annual Meeting.
Board Skills and Experience
amanbhutani.jpg
herald.jpg
caroline.jpg
mark.jpg
charles.jpg
ryan.jpg
brian.jpg
leah.jpg
lee.jpg
SKILL AND EXPERIENCE
godaddy_iconx10.jpg
Public Company Leadership Experience
Experience as public company CEO and/or as other public company C Suite officer
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
godaddy_iconx6.jpg
Financial / Accounting Experience
Experience as public company CEO and/or as public company audit committee financial expert
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
godaddy_iconx4.jpg
Technology Experience
Experience as information, engineering or operations executive at tech company and/or investing in and advising tech companies
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
sales_mkt.jpg
Sales & Marketing Experience
Experience as product marketing sales and/or
e-commerce executive
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
godaddy_iconx3.jpg
Global Experience
Experience as executive at global company overseeing operations beyond the U.S.
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
godaddy_iconx9.jpg
Human Capital / Executive
Compensation Experience
Experience as public company compensation committee member
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
corporategovernance.jpg
Corporate Governance Experience
Experience as public company nominating and governance committee member
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
rick_management.jpg
Risk Management / Compliance / Cybersecurity Experience
Experience as executive overseeing business compliance function and/or public company risk committee board member
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
godaddy_iconx5.jpg
Public Company Board Experience
Experience as public company board member
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
bullet.jpg
2022 Proxy Statement17

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Commitment to Diversity
Our Board and Governance Committee actively seek diverse Director candidates as a reflection of the diversity among both our employees and customers. Whether we are actively searching for a new candidate or building our succession pipeline, our Governance Committee seeks to include gender and race / ethnicity as key attributes to consider. We believe our thoughtful approach to our Board composition has been successful as highlighted below:
DIRECTOR TENUREDIRECTOR DIVERSITY
pg19_piechartxdirectortenu.jpg
pg19_piechartxdirectordive.jpg
Other Considerations in Identifying and Evaluating Director Nominees
In addition to the aforementioned factors, our Governance Committee uses a variety of methods for identifying and evaluating director nominees including, among other things:
the current and future composition of our Board and its committees;
recommendations of director candidates, and nominations validly made by stockholders in accordance with our Bylaws;
the performance of individual members of our Board;
our Board’s leadership structure; and
the “independence” of directors and director nominees as measured by the independence requirements of the New York Stock Exchange (“NYSE”), applicable rules and regulations promulgated by the Securities and Exchange Commission (“SEC”) and other applicable laws.
Stockholder Recommendations for Director Candidates
It is the policy of the Board that the Governance Committee consider recommendations from stockholders using the same process it follows for other candidates. Stockholders may recommend director nominees for consideration by the Governance Committee by writing to the Corporate Secretary of the Company at GoDaddy Inc., Attention: Corporate Secretary, 2155 E. GoDaddy Way, Tempe, Arizona 85284.
Pursuant to the terms of our Bylaws, stockholder nominations must be received by our Corporate Secretary not less than 90 days nor more than 120 days prior to the first anniversary of the preceding year’s annual meeting and must comply with the additional requirements of our Bylaws. For more information on stockholder nominations, see the section “Additional Information and Frequently Asked Questions About this Proxy Statement and the Annual Meeting — Submission of Proposals and Other Items of Business for the 2023 Annual Meeting” beginning on page 78 of this Proxy Statement.
18
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Biographical Information
Set forth is a brief description of the age, principal occupation, position and business experience of each of our director nominees and continuing directors. Each director’s biographical information includes a description of the nominee’s experience, qualifications, attributes or skills that qualify the nominee to serve on our Board at this time. All information is as of March 31, 2022.
Name and Principal OccupationAge
Director
Since
Current Term
Expires
Expiration of
Term For
Which
Nominated
Board Committees
AFCCHCCNGC
CLASS I
Aman Bhutani
Chief Executive Officer and Director
46201920222025
Caroline Donahue
Director
61201820222025
Charles Robel
Chair of the Board
72201420222025
CLASS II
Mark Garrett
Director
6420182023c
Ryan Roslansky
Director
4420182023
Lee Wittlinger
Director
3920142023
CLASS III
Herald Chen
Director
5220142024
Leah Sweet
Director
5320202024c
Brian Sharples
Director
6120162024c
AFC - Audit and Finance Committee

C - Chair
- Member
CHCC - Compensation and Human Capital Committee
NGC - Nominating and Governance Committee

2022 Proxy Statement19

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Nominees for Director
Set forth below are the names and certain information about the nominees for Class IIII directors. The names of, and certain information about, the continuing members of our Board are also set forth below. All information is as of April 22, 2021.
NomineesClassAgePosition
Director
Since
Current Term ExpiresExpiration of Term For Which Nominated
Herald Y. Chen(2)
III51Director201420212024
Leah Sweet(2)
III52Director202020212024
Brian H. Sharples(2)
III60Director201620212024
Continuing Directors
Caroline Donahue(1)
I60Director20182022
Charles J. Robel(1)(3)
I71Chairman of the Board20142022
Aman BhutaniI45Chief Executive Officer and Director20192022
Mark Garrett(1)
II63Director20182023
Ryan Roslansky(3)
II43Director20182023
Lee E. Wittlinger(3)
II38Director20142023

(1)    Member of our AuditMarch 31, 2022. Each nominee has agreed to be named in this Proxy Statement and Finance Committee.
(2)    Member of our Compensation Committee.
(3)    Member of our Nominating and Corporate Governance Committee.
Nominees for Director
Herald Y. Chen has served as a member of our Board since its formation in May 2014 and as a member of the board of Desert Newco from December 2011 to March 2015. Mr. Chen has served as President, Chief Financial Officer and a board member of AppLovin since November 2019. Prior to this role, Mr.Chen was the head of Technology, Media and Telecom at Kohlberg Kravis Roberts & Co. L.P., together with its affiliates, or KKR, from 2007 to 2019, having previously worked for the firm from 1995 to 1997. Mr. Chen currently serves on the board of directors of several private companies. Mr. Chen holds a B.S. in Economics (Finance), a B.S.E. in Mechanical Engineering from the University of Pennsylvania, and an M.B.A. from the Stanford University Graduate School of Business.
We believe Mr. Chen is qualified to serve if elected. Should any nominee be unable to serve, the persons designated as a member of ourproxies reserve full discretion to vote for another person or the Board because of his experience in the technology industry as an investment professional and his strategic insight and operational leadership as a former executivemay reduce its size.
pg20_photoxamanbhutani.jpg
Amanpal (Aman) Bhutani
CAREER HIGHLIGHTS
Mr. Bhutani has served as our Chief Executive Officer and as a member of our Board since September 2019. Mr. Bhutani currently serves on the board of directors of The New York Times Company.
Prior Experience
President of the Brand Expedia Group, Expedia Group, Inc. June 2015 to September 2019
Vice president and senior vice president of Expedia Worldwide Engineering, Expedia Group, Inc. May 2010 to June 2015
Technology senior director, JPMorgan Chase and Co. September 2008 to May 2010
Senior vice president of ecommerce technology, Washington Mutual, Inc., which was acquired by JPMorgan Chase and Co. in 2008, 2002 to September 2008
Chief Executive Officer, GoDaddy
Director since: 2019
Age: 46
Other Public Company Directorships:
The New York Times Company
SKILLS AND QUALIFICATIONS
We believe Mr. Bhutani brings to the Company and the Board extensive technological and international business expertise gained from his collective experiences in senior leadership roles at digital and consumer-facing companies. This experience provides the Board with a valuable, highly relevant perspective on the Company’s innovation efforts as the Company positions itself for further growth.
pg20_photoxcarolinedonahue.jpg
Caroline Donahue
CAREER HIGHLIGHTS
Ms. Donahue has served as a member of our Board since July 2018. Ms. Donahue currently serves on the board of directors of Experian plc and several non-profit organizations.
Prior Experience
Chief marketing and sales officer and an executive vice president, Intuit Inc. August 2012 to September 2016
Senior vice president of Sales and Channel Marketing, Intuit Inc. May 1995 until August 2012
Former Chief Marketing and Sales Officer, Intuit
Director since: 2018
Age: 61
Board Committees: AFC, CHCC
Other Public Company Directorships: Experian
SKILLS AND QUALIFICATIONS
We believe Ms. Donahue is qualified to serve as a member of our Board because of her extensive international markets and technology experience and knowledge of consumer sales and marketing, innovation and consumer-centricity. The Board also benefits from her insight and extensive experience in mass-market, digital, multi-channel and business-to-consumer distribution, marketing and brand and sales management.
pg20_photoxcharlesrobel.jpg
Charles Robel
CAREER HIGHLIGHTS
Mr. Robel has served as a member of our Board since its formation in May 2014 and as Chair of the Board since March 2015. Mr. Robel also serves on the boards of directors of Sumo Logic and Sportradar Group AG.
Prior Experience
General partner, Hummer Winblad Venture Partners June 2000 to December 2005
PricewaterhouseCoopers LLP, Technology Mergers and Acquisitions Group mid-1990s to June 2000
PricewaterhouseCoopers LLP, Silicon Valley Software Services Group 1985 to the mid-1990s
Board director, Informatica Corporation, November 2005 to August 2015
Board director, Model N, Inc., January 2007 to February 2019
Board director, Jive Software, Inc., June 2011 to December 2017
Former General Partner Hummer Winblad Partners
Director since: 2014
Age: 72
Committees: AFC
Other Public Company Directorships:
Sumo Logic and Sportradar
SKILLS AND QUALIFICATIONS
We believe that Mr. Robel is qualified to serve as a member of our Board because of his significant financial, accounting and compliance expertise, as well as his vast experience serving on the board of directors of other public and private technology companies, including several chair and lead independent director roles. Mr. Robel’s expertise overseeing growth initiatives across many technology companies from both an operating and financial sponsor perspective meaningfully benefits the Board as the Company executes on innovation.
10
20
graphic_runners.jpg

Table of Contents
Brian H. Sharples has served as a member of our Board since March 2016. From April 2004 through September 2016, Mr. Sharples served as Chief Executive Officer of HomeAway, Inc., a vacation rental marketplace. Mr. Sharples served as Chairman of HomeAway until January 2017, and as a member of the board of directors of Kayak Software Corporation, a software company, from 2010 to 2015. He currently serves on the board of directors of Avalara, Inc., a tax compliance automation software company, Yelp, Inc., an interactive social platform for consumers and businesses, Ally Financial Inc., a financial services company, and several private companies, including Moose Pond Acquisition Corp, NCV I, which has filed a registration statement with the SEC related to a potential initial public offering. Mr. Sharples holds a B.S. in Math and Economics from Colby College and an M.B.A. from the Stanford University Graduate School of Business.
Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
We believe Mr. Sharples is qualified to serve as a member of our Board because of his extensive experience as an executive of companies in the technology industry.
Leah Sweet has served as a member of our Board since February 2020. Ms. Sweet served in various roles at PayPal from 2014 until 2021, including most recently as the Senior Vice President of Global Design, Delivery and Operations. Ms. Sweet also currently serves on the board of directors of BMC Technologies, a private company. Ms. Sweet holds a B.S. in Industrial Engineering from Iowa State University.
We believe Ms. Sweet is qualified to serve as a member of our Board because of her experience and perspective as an executive in the technology industry.
Continuing Directors
Amanpal S. Bhutani
pg21_photoxheraldchen.jpg
Herald Chen
CAREER HIGHLIGHTS
Mr. Chen has served as our Chief Executive Officer, or CEO, and as a member of our Board since its formation in May 2014. Mr. Chen has been the President and Chief Financial Officer of AppLovin Corporation since November 2019 and a board member since August 2018.
Prior Experience
Head of Technology, Media and Telecom, Kohlberg Kravis Roberts & Co. L.P., from April 2007 to October 2019
Board chair, BMC Software, Inc., October 2018 to October 2019
Board chair, Optiv Inc., December 2016 to October 2019
Board chair, Epicor Software, August 2016 to October 2019
President and Chief Financial Officer, AppLovin Corporation
Director since: 2014
Age: 52
Committees: AFC
Other Public Company Directorships:
AppLovin
SKILLS AND QUALIFICATIONS
We believe Mr. Chen is qualified to serve as a member of our Board because of his deep background in the technology industry, his proven leadership and strategic insight as a current executive of a large company in the digital market space, as well as his experience serving as a director on several public company boards and as a chair on multiple private company boards. Mr. Chen also brings to the Board his operational and management expertise as a former investment professional who was instrumental in defining strategy and driving success across many technology companies.
pg21_photoxmarkgarrett.jpg
Mark Garrett
CAREER HIGHLIGHTS
Mr. Garrett has served as a member of our Board since February 2018. Mr. Garrett has served as a strategic advisor at Permira since June 2021. Mr. Garrett currently serves on the boards of directors of Cisco Systems, Inc., Snowflake Inc., and NightDragon Acquisition Corp.
Prior Experience
Executive vice president and chief financial officer, Adobe Systems Incorporated, from February 2007 to April 2018
Senior vice president and chief financial officer, Software Group of EMC Corporation (formerly Documentum, Inc.), August 2002 to January 2007 and 1997 to 1999, including through its acquisition by EMC Corporation in December 2003
Board director, HireRight, LLC, November 2018 to October 2021
Board director, Pure Storage, Inc., July 2015 to December 2021
Former Executive Vice President and Chief Financial Officer, Adobe
Director since: 2018
Age: 64
Committees: AFC (C)
Other Public Company Directorships:
Cisco Systems, Snowflake and NightDragon Acquisition
SKILLS AND QUALIFICATIONS
We believe Mr. Garrett is qualified to serve as a member of our Board because of his leading financial and accounting expertise, as well as his proven leadership experience as an executive and director on boards and audit committees of several technology companies. Mr. Garrett provides an important perspective to our Board as a visionary in the technology industry who has completed one of the largest and fastest strategic transitions towards a cloud-based subscription model while at Adobe.
pg21_photoxryanroslansky.jpg
Ryan Roslansky
CAREER HIGHLIGHTS
Mr. Roslansky has served as a member of our Board since July 2018. Mr. Roslansky has served as the chief executive officer of LinkedIn Corporation since June 2020.
Prior Experience
Senior vice president of Products and User Experience, LinkedIn Corporation, May 2009 to June 2020
Senior vice president of Product, Mode Media Corporation (formerly Glam Media), May 2007 to May 2009
Product and general management positions, Yahoo!, Inc., December 1999 to June 2004
Chief Executive Officer, LinkedIn
Director since: 2018
Age: 44
Committees: NGC
Other Public Company Directorships: None
SKILLS AND QUALIFICATIONS
We believe Mr. Roslansky is qualified to serve as a member of our Board because of his vast leadership experience in the technology industry, delivering successful products that enable customers to thrive and build their digital presence. The Board also benefits from Mr. Roslansky’s expertise in product strategy and development as well as his expansive background in global marketing, sales and customer experience.
2022 Proxy Statement21

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
pg22_photoxbriansharples.jpg
Brian Sharples
CAREER HIGHLIGHTS
Mr. Sharples has served as a member of our Board since March 2016. Mr. Sharples currently serves on the boards of directors of Avalara, Inc., Yelp, Inc., Ally Financial Inc.
Prior Experience
Chief executive officer, HomeAway, Inc., April 2004 to September 2016
Board chairman, HomeAway, Inc., April 2004 to January 2017
Board director, RetailMeNot, Inc., July 2011 to May 2017
Co-founder, Former Chairman and Chief Executive Officer, HomeAway
Director since: 2016
Age: 61
Committees: CHCC (C)
Other Public Company Directorships:
Avalara, Yelp, Ally Financial
SKILLS AND QUALIFICATIONS
We believe Mr. Sharples is qualified to serve as a member of our Board because of his extensive experience as an executive in the technology industry and his entrepreneurial leadership. The Board additionally benefits from his expertise in technology brand strategy and his knowledge navigating strategic transactions in the technology and e-commerce space as both an executive and director.
pg22_photoxleahsweet.jpg
Leah Sweet
CAREER HIGHLIGHTS
Ms. Sweet has served as a member of our Board since February 2020. Ms. Sweet currently serves on the board of directors of BMC Technologies.
Prior Experience
Various roles, including senior vice president of Global Design, Delivery and Operations and chief of staff to the chief executive officer, PayPal Inc., January 2012 to March 2020
Deputy chief information officer, State of Arizona, May 2009 to April 2010
Vice President, Technology Strategy and Operations, American Express, February 2004 to May 2009
Board director, Arizona Technology Council, October 2016 to March 2020
Former Senior Vice President, PayPal
Director since: 2020
Age: 53
Committees: CHCC, NGC (C)
Other Public Company Directorships: None
SKILLS AND QUALIFICATIONS
We believe Ms. Sweet is qualified to serve as a member of our Board because of her extensive senior executive expertise in the fintech and financial services industries. Her prior experiences spearheading successful transformations and driving businesses forward enable her to provide valuable insight to the Board with regard to oversight of enterprise strategy development and program management.
pg22_photoxleewittlinger.jpg
Lee Wittlinger
CAREER HIGHLIGHTS
Mr. Wittlinger has served as a member of our Board since its formation in May 2014. Mr. Wittlinger joined Silver Lake Partners in July 2007 and has been a Managing Director since January 2018. He currently serves on the board of directors of AMC Entertainment Holdings, Inc.
Prior Experience
Investment banker, Technology, Media and Communications, Goldman, Sachs & Co. LLC, June 2005 to June 2007
Board director, Vantage Data Centers LLC, May 2012 to March 2017
Board director, Cast & Crew LLC, August 2015 to February 2019
Managing Director, Silver Lake
Director since: 2014
Age: 39
Committees: NGC
Other Public Company Directorships:
AMC Entertainment Holdings
SKILLS AND QUALIFICATIONS
We believe Mr. Wittlinger is qualified to serve as a member of our Board because of his experience and perspective as an investment and finance professional in the technology industry. With an extensive M&A background and financing expertise, Mr. Wittlinger provides valuable insight regarding potential strategic transactions as well as essential oversight of financial decisions.
22
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Board Leadership Structure
We currently have a separate independent Chair and CEO structure with Charles Robel serving as independent Board Chair and Aman Bhutani serving as CEO. We believe the current structure allows for effective oversight of the Company, the Board and management at this time. The role of the Chair of our Board since 2019. Since 2018, Mr. Bhutaniis to facilitate oversight of management, engage with stockholders, and lead our Board on all matters. Our CEO has served onprimary responsibility for the board of The New York Times Company. From 2015 to 2019, Mr. Bhutani was the presidentoperational leadership and strategic direction of the Brand Expedia Group at Expedia Group, Inc. From 2010 to 2015, he was the senior vice president of Expedia Worldwide Engineering at Expedia Group, Inc. From 2008 to 2015, he was the technology senior director at JPMorgan Chase and Co., and from 2002 to 2008, he was the senior vice president of ecommerce technology at Washington Mutual, Inc., which was acquired by JPMorgan Chase and Co. in 2008. Prior to that, Mr. Bhutani was the founder and technical lead at a startup and was a senior engineer at a consultancy. Mr. Bhutani holds a B.A. in economics from Delhi University and an M.B.A. from Lancaster University.
We believe Mr. Bhutani brings to the Company and the Board extensive technological and international business expertise gained from his collective experiences in senior leadership roles at digital and consumer-facing companies. This experience provides the Board with a valuable, highly relevant perspective on the Company's innovation efforts as the Company positions itself for further growth.
Caroline Donahue has served as a member of our Board since July 2018. Ms. Donahue served as the Chief Marketing and Sales Officer and Executive Vice President of Intuit Inc. from August 2012 to September 2016. Ms. Donahue currently serves on the board of directors of Experian plc, a global information services company providing data and analytical tools, and several non-profit organizations. Ms. Donahue holds a B.A. in English from Northwestern University.    
We believe Ms. Donahue is qualified to serve as a member of our Board because of her extensive international markets and technology experience and knowledge of consumer sales and marketing, innovation and consumer-centricity. The Board also benefits from her insight and extensive experience in mass-market, digital, multi-channel and business-to-consumer distribution, marketing and brand and sales management.
Mark Garrett has served as a member of our Board since February 2018. Mr. Garrett has served as Vice Chairman of NightDragon Acquisition Corporation since February 2021. He has also served as a Special Adviser at General Atlantic since June 2018. From February 2007 to April 2018, Mr. Garrett served as Executive Vice President and Chief Financial Officer of Adobe Systems Incorporated, a global software company. Since July 2015, Mr. Garrett has served on the board of directors of Pure Storage, Inc., a data management company, and has informed Pure Storage of his intention to step down by the end of 2021. Since April 2018, Mr. Garrett has served on the board of directors of Cisco Systems, Inc., a technology company, and on the board of directors of Snowflake Inc., a data cloud company. He also currently serves on the board of directors of HireRight, LLC, a private company. Mr. Garrett previously served on the board of directors of Model N, Inc., a software company, from January 2008 to May 2016. Mr. Garrett holds a B.A. in Accounting and Marketing from Boston University and an M.B.A. in Organizational Behavior from Marist College.
We believe Mr. Garrett is qualified to serve as a member of our Board because of his financial and accounting expertise and his executive experience with other technology companies.
11

Table of Contents
Charles J. Robel has served as a member of our Board since its formation in May 2014, as Chairman of the Board since March 2015, and as a member of the board of directors of Desert Newco from December 2011 to March 2015. From May 2008 until December 2011, when certain investors acquired a controlling interest in Desert Newco, he also served as a member of the board of directors.Company. Mr. Robel has served as a memberthe independent Chair of the board of directors of Sumo Logic, a software company,Board since April 2018. From November 20052015 due in large part to August 2015, Mr. Robel served as a member of the board of directors of Informatica Corporation, a software company. Mr. Robel served as a member of the board of directors of Jive Software, Inc., a collaborative software company, from January 2011 to June 2017 and he also served as a member of the board of directors of Model N, Inc., a software company, from January 2007 to February 2019. Mr. Robel served as a member of the board of directors of Palo Alto Networks, Inc., a network enterprise security company, from January 2011 to December 2014. Mr. Robel also serves on the board of directors of two private companies. Mr. Robel holds a B.S. in Accounting from Arizona State University.
We believe Mr. Robel is qualified to serve as a member of our Board because of his strong financial, accounting and compliance expertise, his deep knowledge of the Company’s operations and history, including its transition from private to public and from controlled to non-controlled, and his extensive experience serving on the boardboards of directors of other public and private technology companies.
Key responsibilities of the Chair of the Board include, among other duties:
RyanPresiding over all meetings of the Board;
Developing and setting the agenda for each Board meeting in consultation with management and the Chair of each standing committee;
Calling and presiding over executive sessions of the Board;
Assisting the Governance Committee in the Board’s self-assessment and Board and Committee evaluation process; and
Serving as a liaison between the Board and the Company’s stockholders.
We do not require separation of the offices of the Chair and CEO. We believe it is important to retain the flexibility to allocate the responsibilities of such offices in a structure that serves the best interests of the Company and our stockholders. However, if at any point we determine those interests are best served by combining the roles of our CEO and Board Chair, our Corporate Governance Guidelines require that the then independent directors of the Board designate an independent director as Lead Director.
Director Independence and Additional Board Service
Director Independence
Our Corporate Governance Guidelines require that a majority of the Board, and each member of our standing committees, be independent in accordance with applicable laws, NYSE Listing Standards and our Corporate Governance Guidelines. Our Board annually reviews director independence, taking into consideration all relevant facts and circumstances, including whether any director has a material relationship with the Company or our management team (either directly or as a partner, stockholder or officer of an organization that has a relationship with the Company) that would interfere with the exercise of independent judgment by such individual in carrying out the responsibilities of a Director. In making its determination, the Board considers information obtained through Company records and outside sources as well as responses provided by directors through our annual officer and director questionnaire process. Our Board has determined, with recommendation from the Governance Committee, that Mr. Chen, Ms. Donahue, Mr. Garrett, Mr. Robel, Mr. Roslansky, Mr. Sharples, Ms. Sweet and Mr. Wittlinger qualify as independent.
Other Public Company Board Service
As the responsibilities of public company directors have continued to expand, our Board has servedestablished overboarding guidelines for our directors to ensure that each director is able to perform their responsibilities, maintain effective oversight of the Company and management and fulfill their fiduciary duties to our stockholders. Our Corporate Governance Guidelines limit our directors from serving on more than four public company boards including the Company’s Board and, if our current chief executive officer serves as a member of our Board, since July 2018. Mr. Roslansky has served in various roles at LinkedIn since joining in May 2009,he or she is limited to serving on no more than two public company boards, including most recently as the global head of product of LinkedIn and effective June 1, 2020, as Chief Executive Officer. PriorCompany’s Board. Our directors are required to LinkedIn, Mr. Roslansky wasadvise the SVP of Product at Glam Media, and held various product and general management positions at Yahoo!, including spearheading the acquisition of Overture in 2003.
We believe Mr. Roslansky is qualified to serve as a member of our Board because of his experience and perspective as an executive in the technology industry.
Lee E. Wittlinger has served as a member of our Board since its formation in May 2014 and as a memberchair of the Governance Committee of any invitations to join a new public company board of directors prior to accepting the directorship. This notification process allows the Board to confirm the absence of Desert Newco, LLC,any actual or Desert Newco,potential conflict of interest and ensure the director has sufficient time to devote to the responsibilities and commitments of our Company and Board. All directors are in compliance with this policy. In addition, our Audit and Finance Committee Charter limits directors who serve on our Audit Committee from February 2014simultaneously serving on the audit committees of more than three public companies, unless the Board determines that such simultaneous service would not impair the ability of such member to March 2015.effectively serve on the Company’s Audit Committee. Mr. Wittlinger joined Silver Lake Partners, together with its affiliates, Silver Lake, in July 2007 and has served as Managing Director since January 2018. From June 2005 to June 2007, Mr. Wittlinger worked as an investment banker at Goldman, Sachs & Co. LLC. Mr. WittlingerGarrett currently serves on the boardaudit committees of directors of AMC Entertainment Holdings, Inc., a theatrical exhibition business, and several private companies. Mr. Wittlinger graduated summa cum laude from the Wharton School of the University of Pennsylvania, where he received a B.S. in Economics.
We believe Mr. Wittlinger is qualified to serve as a member of ourfour public companies, including GoDaddy. The Board because of his experience and perspective as an investment professional and banker in the technology industry.
Director Independence
Our Board has determined that each of our directors, except our CEO Aman Bhutani, qualifies as an "Independent Director," as that term is defined in the New York Stock Exchange, or NYSE, listing standards.
Our Board has also determined that each member of the Audit and Finance Committee and the Compensation Committee of the Board meets the independence requirements applicable to thoseMr. Garrett’s service on such committees as prescribed by the NYSE listing standards and, with respect to the Audit and Finance Committee, under applicable SEC rules and regulations. There are no family relationships between or among our directors, nominees or executive officers.
Role of the Board
The role of our Board is to oversee the performance of our CEO and other senior management and to assure the best interests of our stockholders are being served. The directors provide oversight in the formulation of our long-term strategic, financial and organizational goals and of the plans designed to achieve those goals. The day-to-day business is carried out by our employees, managers and officers, under the direction of our CEO and the oversight of our Board, with the goal of enhancing our long-term value for the benefit of our stockholders. Our Board reviews and approves standards and policies to ensure we are committed to achieving our objectives through the maintenance of the highest standards of responsible conduct and ethics.
Our Board understands that effective directors act on an informed basis after thorough inquiry and careful review, appropriate in scope to the magnitude of the matter being considered. The directors know their position requires them to ask probing questions of management and outside advisors. Our Board also relies on the advice, reports and opinions of management, counsel and expert advisors. In doing so, our Board evaluates the qualifications of those it relies upon for information and advice and also looks to the processes used by managers and advisors in reaching their recommendations. In addition, our Board has the authority to hire outside advisors at our expense if it feels that is appropriate.
12

Table of Contents
Board and Board Committees Self-Evaluation Process
Board and committee evaluations play a critical role in ensuring the effective functioning of our Board and Board committees. Our Board annually evaluates the performance of the Board and its committees. As part of the Board's self-assessment process, directors are provided with detailed questionnaires and participate in a guided, interview-based self-evaluation designed to offer a thoughtful and substantive reflection on the Board's and committees' performance. The questionnaires and interviews consider various topics related to Board composition, structure, effectiveness and responsibilities, as well as the overall mix of director skills, experience and backgrounds. As set forth in its charter, the Nominating and Corporate Governance Committee oversees the Board and committee self-evaluation process. The Nominating and Corporate Governance Committee reviews the questionnaires and considers whether changes are recommended and reports the results to the Board.
Chairperson
Our Corporate Governance Guidelines provide that our Board may, but iswould not required to, elect a chairperson. If our Board chooses to elect a chairperson, the chairperson will be elected annually by a majority of the directors upon recommendation from the Nominating and Corporate Governance Committee. Charles J. Robel has served as Chairman of the Board since March 2015. Since 2015, Mr. Robel has also chaired executive sessions of the Board based on his expertise in matters of the Board andimpair his ability to liaise witheffectively serve on our other directors.Audit Committee.
2022 Proxy Statement23

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Board Committees and Meetings
Board Meetings and CommitteesAttendance
Number of Board
Meetings in 2021
13Attendance at Board and Committee Meetings in 2021
75+%
Attendance at 2021 Annual Meeting of Stockholders100%
During the year ended December 31, 2020,2021, our Board held ninethirteen meetings (including regularly scheduled and special meetings). Each director attended at least 75% of the aggregate of (i) the total number of meetings of our Board held during the period for which he or she has been a director and (ii) the total number of meetings held by all committees of our Board on which he or she served during the periods that he or she served.
Directors are expected to prepare for, attend and actively participate in all Board and committee meetings. We strongly encourage, but do not require, members of our Board to attend our annual meetings of stockholders. All of our directors attended our 20202021 annual meeting of stockholders.
The Board’s independent directors regularly meet in executive sessions in which management does not participate. The Chair of the Board presides at each executive session.
Committees
Our Board has established three standing committees: an Audit and Finance Committee a Compensation(the “Audit Committee and”), a Nominating and Corporate Governance Committee. The compositionCommittee (the “Governance Committee”) and responsibilities of each of the committeesa Compensation and Human Capital Committee (the “Compensation Committee”). Each of our Board is described below. Members will serve on thesestanding committees until their resignation or until otherwise determined by our Board.
Membership in Standing Committees as of April 22, 2021
committeemembershiphires1.jpg
13

Table of Contents
Audit and Finance Committee
During 2020, our Audit and Finance Committee held six meetings. Our Audit and Finance Committee is comprised of Ms. Donahue and Messrs. Garrett and Robel, with Mr. Robel serving as chairman. The composition of our Audit and Finance Committee meets the requirements for independence under current NYSE listing standards and SEC rules and regulations, including Rule 10A-3(b)(1)(iv) of the Securities Exchange Act of 1934 as amended, or the Exchange Act. Each member of our Audit and Finance Committee also meets the financial literacy requirements of the current NYSE listing standards. In addition, our Board has determined that Messrs. Garrett and Robel are "financial experts" within the meaning of Item 407(d) of Regulation S-K under the Securities Act. Our Audit and Finance Committee, among other things:
selects a qualified firm to serve as the independent registered public accounting firm to audit our financial statements;
helps to ensure the independence and performance of the independent registered public accounting firm;
discusses the scope and results of the audit with the independent registered public accounting firm and reviews our interim and year end operating results with management and the independent registered public accounting firm;
develops procedures for employees to submit concerns anonymously about questionable accounting or audit matters;
reviews our policies on risk assessment and risk management, including guidelines and policies with respect to risk assessment and risk management pertaining to financial, accounting, insurance coverage, investment, tax and cybersecurity matters;
reviews related party transactions;
at least annually, obtains and reviews a report by the independent registered public accounting firm describing our internal control procedures, any material issues with such procedures and any steps taken to deal with such issues;
reviews overall effectiveness of Company's legal, regulatory and ethical compliance programs and compliance with export control regulations; and
approves (or, as permitted, pre-approves) all audit and all permissible non-audit services, other than de minimis non-audit services, to be performed by the independent registered public accounting firm.
Our Audit and Finance Committee operates under a written charter satisfying the applicable SEC rules and NYSE Listing Standards. Copies of the SEC and the listing standards of the NYSE, a copy of which isour Charters are available on our corporate website at https://aboutus.godaddy.net/www.aboutus.godaddy.net/investor-relations/governance.governance.
Compensation Committee
During 2020, our Compensation Committee held seven meetings. Our Compensation Committee is comprised of Messrs. Chen and Sharples and Ms. Sweet, with Mr. Sharples serving as chairman. Greg Mondre resigned from our Compensation Committee in February 2020, in connection with his resignation from the Board and Ms. Sweet was appointed to fill the vacancy. The compositionEach member of our Compensation Committee meets the requirements for independence under current NYSE listing standards. The purpose of our Compensation Committee is to discharge the responsibilities of our Board relating to compensation of our executive officers. Our Compensation Committee, among other things:
provides oversight of our compensation policies, plans and benefits programs and our overall compensation philosophy;
assistsstanding committees has been determined independent by our Board in dischargingaccordance with our Corporate Governance Guidelines. Each committee annually reviews the adequacy of its responsibilities relatingwritten charter and submits any recommended changes to (i)the Board for approval. In 2021, the Board approved certain amendments to the Governance Committee Charter and Compensation Committee Charter that formalize the Governance Committee’s oversight of ESG measures and the compensationCompensation Committee’s oversight responsibilities of human capital management and make updates for current market practices. In 2022, the Board approved certain amendments to the Audit Committee Charter that include updates for current market practices.
The Governance Committee annually reviews and recommends to the Board the composition of each committee, including the appropriate director to chair each committee. In making its recommendations, the Governance Committee considers, among other factors, the “independence” of committee members, financial literacy and expertise of Audit and Finance Committee members, and the relevant skills, background and experience of the directors. In October 2021, the Governance Committee recommended, and the Board approved, a reconstitution of our CEO and other executive officers (including officers reporting under Section 16 of the Exchange Act) and (ii) approving and evaluating our executive officer compensation plans, policies and programs;standing committees.
24
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Audit and Finance CommitteeNo. of meetings in 2021:
mark-garrett_black.jpg
Mark Garrett
(Chair)
4
a4d2a7556p-2_donahuexvertia.jpg
Caroline Donahue
herald-chen_2020xirxsitexv2.jpg
Herald Chen5
pg25_photoxcharlesrobel.jpg
Charles Robel
5
INDEPENDENCE
Our Board has determined that the Audit Committee meets the requirements for independence under current NYSE Listing Standards and SEC rules and regulations, including Rule 10A-3(b)(1)(iv) of the Securities Exchange Act of 1934 as amended (the “Exchange Act”). Each member of our Audit and Finance Committee also meets the financial literacy requirements of the current NYSE listing standards.
FINANCIAL EXPERTS
Our Board has determined that Messrs. Chen, Garrett and Robel are “financial experts” within the meaning of Item 407(d) of Regulation S-K under the Securities Act.
PRIMARY RESPONSIBILITIES
Our Audit Committee is responsible for overseeing, among other things:
accounting and financial reporting processes and internal controls as well as the audit and integrity of our financial statements;
the qualifications, independence and performance of our independent registered public accounting firm;
the performance of our internal audit function;
compliance with legal and regulatory requirements; and
risk assessment and risk management pertaining to financial, accounting, treasury and tax matters.
For more information about the Audit Committee’s responsibilities and actions, see the section titled “Report of the Audit and Finance Committee” beginning on page 67 of this Proxy Statement.

administers our equity compensation plans for our executive officers, employees, directors and other service providers.
Our Compensation Committee seeks to ensure our compensation plans, policies and programs are structured to attract, retain and motivate the best available personnel for positions of substantial responsibility with us, to provide incentives for such persons to perform to the best of their abilities for us and to promote the success of our business. The Compensation Committee conducts an annual review of director and officer compensation. This review includes input from Compensia, Inc., an
Nominating and Governance CommitteeNo. of meetings in 2021:
duanefurlongeditingsessionb.jpg
Leah Sweet (Chair)
ryan-roslansky.jpg
Ryan Roslansky
lee-wittlinger.jpg
Lee Wittlinger
2
14

Table of Contents
independent compensation consultant, or Compensia, in order to evaluate director and officer compensation compared to other companies of like size in the industry. Any change in officer or Board compensation must be approved by the full Board.
INDEPENDENCE
Our Board has determined that the composition of our Governance Committee meets the requirements for independence under current NYSE Listing Standards.
PRIMARY RESPONSIBILITIES
Our Compensation Committee operates under a written charter satisfying the applicable rules of the SEC and the listing standards of the NYSE, a copy of which is available on our website at https://aboutus.godaddy.net/investor-relations/governance.
Nominating and Corporate Governance Committee
During 2020, our Nominating and Corporate Governance Committee held three meetings. Our Nominating and Corporate Governance Committee is comprised of Messrs. Robel, Roslansky and Wittlinger, with Mr. Robel serving as chairman. Greg Mondre resigned from our Nominating and Corporate Governance Committee in February 2020, in connection with his resignation from the Board. Mr. Wittlinger was appointed to the Nominating and Corporate Governance Committee in April 2020. The composition of our Nominating and Corporate Governance Committee meets the requirements for independence under current NYSE listing standards. Our Nominating and Corporate Governance Committee, among other things:
identifies, evaluates and selects, or makes recommendations to our Board regarding, nominees for election to our Board and its committees;
evaluates the performance of our Board and of individual directors;
considers and makes recommendations to our Board regarding the composition of our Board and its committees;
reviews developments in and disclosures regarding corporate governance practices and ESG matters, *NEW*
including initiatives in corporate responsibility, sustainability and community involvement; and
develops and makes recommendations to our Board regarding corporate governance guidelines and matters.
4     Prior to October 2021, Charles Robel served as Chair of the Audit Committee.
5    Herald Chen was appointed to the Audit Committee in October 2021.
2022 Proxy Statement25

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Compensation and Human Capital CommitteeNo. of meetings in 2021:
bod-sharplesx7x271x401_new.jpg
Brian Sharples (Chair)
a4d2a7556p-2_donahuexvertia.jpg
Caroline Donahue6
duanefurlongeditingsessionb.jpg
Leah Sweet
5
INDEPENDENCE
Our Board has determined that the composition of our Compensation Committee meets the requirements for independence under current NYSE listing standards.
PRIMARY RESPONSIBILITIES
The purpose of our Compensation Committee is to discharge the responsibilities of our Board relating to compensation of our executive officers. Our Compensation Committee, among other things:
provides oversight of our compensation policies, plans and benefits programs and our overall compensation philosophy;
assists our Board in discharging its responsibilities relating to (i) oversight of the compensation of our CEO and other executive officers (including officers reporting under Section 16 of the Exchange Act), (ii) approving and evaluating our executive officer compensation plans, policies and programs, and (iii) making recommendations to the Board in respect of the foregoing;
administers our equity compensation plans for our executive officers, employees, directors and other service providers; and
assists the Board in its oversight of human capital management.  *NEW*
COMPENSATION DISCLOSURE
To learn more about how executive and non-employee director compensation decisions are determined, including the role of executive officers and the compensation consultant, see the section titled “Compensation Discussion and Analysis” beginning on page 37 of this Proxy Statement.
Assessment of Board and Committee Effectiveness
Evaluations play a critical role in ensuring the effective functioning of our Board and its committees;
reviews developments in corporate governance practices and considers initiatives in corporate responsibility, sustainability and community involvement; and
develops and makes recommendations to ourcommittees. Our Board regarding corporate governance guidelines and matters.
Our Nominating and Corporate Governance Committee operates under a written charter satisfying the applicable listing standards of the NYSE, a copy of which is available on our website at https://aboutus.godaddy.net/investor-relations/governance.
Compensation Committee Interlocks
None of the members of our Compensation Committee is or has been an officer or employee of our company. None of our executive officers currently serves, or in the past year has served, as a member of the board of directors or Compensation Committee (or other board committee performing equivalent functions) of any entity that has one or more of its executive officers serving on our Board or Compensation Committee.
Considerations in Evaluating Director Nominees
Our Nominating and Corporate Governance Committee uses a variety of methods for identifying and evaluating director nominees. In its evaluation of director candidates, our Nominating and Corporate Governance Committee considers, among other things:
the qualifications, skills and other expertise required to be a director and recommends to our Board for its approval criteria to be considered in selecting nominees for director, or the Director Criteria;
evaluates the current composition of our Board and its committees, determines future requirements and makes recommendations to our Board for approval consistent with the Director Criteria;
identifies, evaluates and selects, or recommends for the selection of our Board candidates to fill new positions or vacancies on our Board consistent with the Director Criteria;
considers any nominations of director candidates validly made by stockholders in accordance with applicable laws, rules and regulations and the provisions of our amended and restated certificate of incorporation, or the Certificate, and our Bylaws;
annually evaluates the performance of the whole Board, its members and its committees. The Governance Committee is responsible for determining the process, which has historically consisted of individual members of our Board eligible for re-election,interviews, and selects, or recommends for the selection of our Board, the director nomineesfrom time to time, these interviews have been led by class for election to our Board;
15

Table of Contents
considers our Board's leadership structure,a third party. This process covers various topics including whether to appoint a Chairman of our Board and make such recommendations to our Board;
developscommittee composition, structure, effectiveness and reviews periodicallyresponsibilities, as well as the policiesoverall mix of director skills, experience and procedures for considering stockholder nominees for election to our Board;
evaluates and recommends termination of membership of individual directors for cause or other appropriate reasons; and
evaluatesbackgrounds. Based on the "independence" of directors and director nominees against the independence requirementsresults of the NYSE, applicable rules and regulations promulgated byevaluation process, the SEC and other applicable laws.
Other than the foregoing, there are no stated minimum criteria for director nominees.
After completing its review and evaluation of director candidates, our Nominating and Corporate Governance Committee reports to our Board its recommendations. Our Nominating and Corporate Governance Committee considers diversity including, but not limitedwhether changes to highly qualified womenBoard or committee composition, leadership, responsibilities or operations may be desirable or necessary. The Governance Committee provides a detailed report to the full Board for consideration, and individuals from minority groups, backgroundsthe Board develops an action plan for further enhancement.
The results of the evaluation process also inform the Governance Committee’s director candidate pipeline and viewpoints when considering nomineessuccession planning activities.
Set forth below is our Board’s process for director. While we have not established a formal policy regarding diversityassessing Board and Committee effectiveness.
Define objectivesDefine scopeDetermine roles
and responsibilities
Determine evaluation
method
Conduct evaluation,
analyze results, discuss
as a Board
arrow.jpg
Develop action plan
6     Caroline Donahue was appointed to the Compensation Committee in identifying director nominees, we areOctober 2021. Prior to October 2021, Herald Chen served on the Compensation Committee.
26
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Board Risk Oversight
Our Board is responsible for overseeing the Company’s enterprise-wide risk management as part of its mandates under our Corporate Governance Guidelines, its fiduciary duties and its general oversight of management and the Company’s business strategy. Our Board exercises such oversight both directly and indirectly through its three standing committees and in review and consultation with management, who is accountable for day-to-day risk management efforts. A breakdown of the key oversight responsibilities is set forth below.
BOARD
Oversee formation of long-term strategic, financial and organizational goals of the Company and plans designed to achieve suchgoals.
Oversee strategic, legal, regulatory, financial, management, and operational risks including cybersecurity, human capital management, sustainability and succession planning.
Review, discuss and assess delegated oversight responsibilities with committees, directors and management.
arrows.jpg
AUDIT AND FINANCE COMMITTEECOMPENSATION AND HUMAN CAPITAL COMMITTEENOMINATING AND GOVERNANCE COMMITTEE
Oversees and reviews at least annually major financial risk exposures and the steps management has taken to monitor and control those exposures.
Exercises data privacy and cybersecurity oversight.
Discusses risk exposures with management and the Company’s independent auditor.
Reviews and assesses guidelines and policies with respect to risk assessment and risk management pertaining to financial, accounting, insurance coverage, investment and tax matters, as well as any other enterprise risk management or business continuity matters.
Periodically meets with management regarding the Company’s enterprise risk management and other compliance risk programs.
Reviews and approves corporate goals and objectives relevant to CEO and other executive officer compensation related to the performance of the Company.
Establishes and administers annual and long-term incentive compensation plans for executive officers and senior executives including establishing performance objectives.
Reviews and discusses with management matters related to the Company’s human capital.
Assists the Board in its oversight of human capital management.
Reviews, assesses and oversees Company’s compliance of the Corporate Governance Guidelines.
Monitors and periodically reviews the risks raised by the Company’s code of business conduct and ethics.
Reviews actual and potential conflicts of interests of directors and executives.
Reviews the disclosures included in the Company’s proxy statement regarding the Company’s corporate governance and ESG matters.
arrows.jpg
MANAGEMENT ENTERPRISE RISK MANAGEMENT PROGRAM
Identifies internal and external factors that could prevent the Company from achieving its strategic and operational objectives.
Assists management in monitoring and mitigating specified risks to a reasonable level through consideration of expected impacts and the Company’s vulnerabilities.
Identifies strategic, reputational, financial, operational and compliance risks.
2022 Proxy Statement27

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Data Privacy and Cybersecurity Oversight
Our Board is committed to increasingmitigating data privacy and cybersecurity risks and recognizes the diversityimportance of these issues as part of our overall risk management framework. To stay apprised of such risks more effectively, the Board across a varietyhas delegated oversight of characteristics.
Stockholder Recommendations for Nominationscybersecurity incidents, as well as our data privacy and security programs, strategy, policies, standards and processes and making inquiries of management to our Audit Committee. The Audit Committee has worked with our Chief Cloud and Security Officer (“CSO”) to oversee and support improvements in our cybersecurity posture, such as the Company’s adoption of the National Institute of Standards and Technology (“NIST”) cybersecurity framework and engagement of external experts to review our cybersecurity posture against NIST and other frameworks, such as ISO 27001. These activities have produced improvements in our cybersecurity programs and measures, including the achievement of security certifications to support our business and products. Our management and CSO report quarterly to the Audit Committee and at least annually to the Board regarding the state of Directorsour data privacy and cybersecurity programs, including known incidents and vulnerabilities, assessment results and significant regulatory developments. In addition, our management team in consultation with the Audit Committee is responsible for ensuring that the Company provides relevant and timely training and awareness for our employees.
Sustainability Risk Oversight
Our NominatingBoard continually reviews and Corporate incorporates sustainability matters into its oversight of management and the Company. The Board’s sustainability oversight process is set forth below:
Board of Directors
Committee OversightManagement OversightImplementation
Governance CommitteeExecutive CommitteeSteering Committee
To further its focus on such matters, the Board approved amendments to the Nominating and Governance Committee Charter to provide for the Governance Committee’s oversight of developments in and disclosures regarding corporate governance practices and ESG matters, including initiatives in corporate responsibility, sustainability and community involvement.
The Company has established an executive committee (the “Executive Committee”) composed of GoDaddy’s CEO, Chief Legal Officer, Chief People Officer, Chief Financial Officer and Chief Technology Officer.
The Executive Committee, chaired by our Chief Legal Officer, reports to the Board quarterly.
The Company has established a sustainability steering committee (the “Steering Committee”) composed of leaders across the Company and chaired by the Company’s Senior Director of Corporate Sustainability.
The Steering Committee reviews all sustainability programs and practices and reports quarterly to the Executive Committee. The Steering Committee supports the Company’s ongoing commitment to sustainability practices and disclosure as well as the Company’s sustainability program development and goal setting.
To assist the Steering Committee, considers candidatesthe Company has created six working groups comprised of key employees within the Company with oversight from members of the Steering Committee. Each working group is responsible for director recommended by stockholders so long as such recommendationsmatters related to one or more material sustainability issues. Our working groups and nominations complythe topics of discussion are set forth below:
Privacy & SecurityPolicyFacilities & Data CentersEmployeesCorporate Social ResponsibilityCorporate Governance
User PrivacyContent GovernanceEnergy UseDiversity, Inclusion & BelongingInclusive EntrepreneurshipCorporate Governance
Web SecurityGHG EmissionsTalent Management & Engagement

28
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Environmental and Social Commitment
To make sure we are truly infusing priorities into how we operate every day, we’ve made a point of aligning each priority issue with one of three strategic sustainability pillars.
We understand that priorities on paper mean nothing unless they also translate to real-life action. With that in mind, we’ve stepped up the way we bring our sustainability efforts to life. Here are some recent highlights:
OPERATIONS
Operating our business ethically, managing risk and reducing our environmental impact
Environmentally friendly headquarters with reclaimed water, solar arrays, efficiency HVAC systems and EV charging stations
Since 2019, our EMEA data centers and select EMEA offices use 100% renewable energy through purchasing Guarantees of Origin
Completed first GHG emissions inventory and working toward setting reduction targets
Do The Right Thing and Business Conduct and Ethics training for all employees
 operations.jpg 
CUSTOMERS
Empowering entrepreneurs everywhere and making opportunity more inclusive for all
Continued growth into new cities with GoDaddy’s signature social impact program, Empower by GoDaddy, to equip thousands of entrepreneurs in underserved communities with the training, tools and resources they need to be successful
Strategic partnerships launched through GoDaddy’s Venture Forward program with UCLA, Milken Institute and MasterCard
Hosted GoDaddy Open 2021, an online event for entrepreneurs to engage in networking events, one on one business coaching, workshop-like sessions and keynote speakers with real-world stories
 customers.jpg 
EMPLOYEES
Creating an inclusive, collaborative culture and promoting professional growth
New professional development opportunities through MyCareer, LinkedIn Learning, and Decision Lab as well as GROW, a 6-month rotational program and Elevate, a care and services leadership program
In 2021, 37% of all hires were women and 50% of the hires in the U.S. were minorities
90% participation in our annual employee engagement survey, GoDaddy Voice, a 3% increase from 2020 
More than 92% of employees believe their manager creates an environment that allows them to be themselves at work
Our awards and recognition reflect our focus on developing a culture that embraces the differences among us and champions people for who they are
Achieved 100% on the Human Rights Campaign Corporate Equality Index 2022 for the fourth year in a row
Named one of 2021 Forbes Best Employers for Women
 employees.jpg 
Success Through Diversity and Fair Pay
As a part of our long-lasting commitment to building an inclusive environment where our employees, customers, and communities have an opportunity to thrive, we publish an annual Diversity and Parity Report that highlights the real changes we are making to enhance our welcoming, diverse, and inclusive workplace environment. In 2015, we published our inaugural report and have published a yearly report on our achievements, goals and targets. In 2021, we reported that we had equitable pay across almost all areas of our business. In instances where pay parity gaps were identified, we have developed plans to achieve our goal of pay parity. To further our objectives our Board approved updates to the Compensation Committee charter to include, among other things, assisting the Board with human capital management oversight.
FemaleEthnic Diversity
Whole Company
pg20_piechartxwholecompany.jpg
pg20_piechartxwholecompanya.jpg
Pay Parity
for Women
99%
Pay Parity
for Minorities
101%
Leadership
pg20_piechartxleadershipfe.jpg
pg20_piechartxleadershipet.jpg
Pay Parity
for Women
98%
Pay Parity
for Minorities
110%
2022 Proxy Statement29

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Stockholder Engagement Approach and Philosophy
Our Board and management take a long-term, constructive view toward stockholder engagement. We recognize that stockholder feedback is critical to driving growth, creating value, and most importantly being responsible stewards of stockholder capital. As a result, our management regularly engages with our Certificate,stockholders, often with directors joining the discussion, to hear their perspectives and guidance.
We greatly value this feedback, and we seek to optimize our Bylaws, NYSE rulescorporate governance by refining our policies, procedures and regulations and applicable laws, including SEC rules and regulations.
Nominations of persons for election to our Board may be made by any stockholder who is entitled to vote at the meeting, who complies with the notice requirements set forth in our Bylaws and who was a stockholder of record at the time such notice was delivered to our Secretary.
For nominations to be properly brought a stockholder must give timely notice in writing to our Secretary. To be timely, a stockholder's notice shall be delivered to our Secretary at our principal executive offices not less than 90 days or more than 120 days priorpractices when appropriate. In addition to the first anniversaryengagement described below, we also communicate with our stockholders through a number of the preceding year'sother forums, including quarterly earnings calls, SEC filings, our annual meeting. In the event the date of the annual meeting is advanced by more than 30 days or delayed by more than 70 days, from the anniversary date of the previous year's meeting, or if no annual meeting was held in the preceding year, notice by the stockholder to be timely must be so delivered not earlier than 120 days prior to such annual meetingreport and not later than the close of business on the later of the 90th day prior to such annual meeting and the tenth day following the day on which Public Announcement (as defined in our Bylaws) of the date of such meeting is made.
Such stockholder's notice shall set forth as to each person whom the stockholder proposes to nominate for election or re-election as a director, all information relating to such person that is required to be disclosed in solicitations of proxies for election of directors in an election contest, or as otherwise required, in each case pursuant to Section 14(a) of the Exchange Act, including such person's written consent to be named in the proxy statement, as a nominee and to serving as a director if elected.
Any stockholder nominations should be sent in writing to our Secretary at GoDaddy Inc., Attn: Corporate Secretary, 14455 N. Hayden Road, Scottsdale, Arizona 85260. To be timely for the 2022 annual meeting of stockholders, investor meetings and conferences, and our Secretary must receiveInvestor Relations website.
As part of our growing and comprehensive engagement program, we established a robust annual engagement cycle that allows us to capture and integrate stockholder feedback into our decision making processes.
Conduct off-season engagement outreach with stockholders and proxy advisers to discuss, among other topics, corporate governance, human capital management, environmental sustainability, and executive compensation.
Review the results of the Annual Meeting of Stockholders, stockholder feedback and governance trends to inform next steps.
graphic_stockholderxengage.jpg
Share stockholder feedback with the Board for consideration to determine any potential changes to be made in advance of the upcoming Annual Meeting of Stockholders.
Leading up to the Annual Meeting of Stockholders, conduct in-season engagement outreach to answer any stockholder questions on ballot items and the proxy statement.
As a part of this stockholder engagement program, we received constructive feedback from our stockholders and took numerous actions over the nomination no earlier than February 4, 2022 and no later than March 7, 2022.last year to address their suggestions:
heard.jpg
responded.jpg
What We HeardHow We Responded
Declassify the Board and directors to serve annual terms
Board approved the management proposal on this year’s proxy ballot to declassify the Board (page 68)
Remove the supermajority requirement to amend the Company’s Charter and Bylaws
Board approved the management proposal on this year’s proxy ballot to remove the supermajority requirements (page 70)
Rotate the Board’s Committee leadership positions
Appointed Mark Garrett as the new Chair of our Audit and Finance Committee and Leah Sweet as the new Chair of our Nominating and Governance Committee
Disclose formalized Board-level oversight over ESG matters to ensure appropriate focus on such matters
Updated the Nominating and Governance Committee charter to formalize responsibility for oversight of developments and disclosures regarding corporate governance practices and ESG matters
Institute dedicated Board-level oversight of human capital management
Updated the Compensation Committee charter to include responsibility for oversight of our human capital management practices
Adopt majority vote standard for director elections
Amended our Bylaws to adopt a majority voting standard in uncontested director elections
Formalize Company guidelines on directors’ other public company board service
Revised Corporate Governance Guidelines to include a policy on director service on other public company boards
30
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Other Governance Policies
Communications with the Board of Directors
InterestedStockholders or other interested parties wishing tomay communicate directly with ourthe Board, the Chair of the Board, any of the Company’s other non-management directors or with an individual member or members of our Board, may do sothe non-management directors as a group by writing to our Board, ormailing correspondence to the particular member or members of our Board, and mailing the correspondence to ourCompany’s Chief Legal Officer and Corporate Secretary at GoDaddy Inc., 14455 N. Hayden Road, Scottsdale,2155 E. GoDaddy Way, Tempe, Arizona, 85260. Each communication should85284, Attention: Chief Legal Officer and Corporate Secretary or Legal Department. In addition to the method set forth (i)in the nameCompany’s Corporate Governance Guidelines, such correspondence can also be sent via email to governance@godaddy.com. The Company’s Chief Legal Officer and addressCorporate Secretary or Legal Department shall review all incoming stockholder communications and route such communications to the appropriate member(s) of the stockholder, as it appears on our books,Board. Materials that will not be forwarded include mass mailings, product complaints or inquiries, job inquiries, business solicitations and ifpatently offensive or otherwise inappropriate materials.
The Company’s Chief Legal Officer and Corporate Secretary or Legal Department will notify the shares of our Class A common stock or Class B common stock, or together, common stock, are held by a nominee, the name and addressChair of the beneficial ownerBoard or the chair of the Nominating and Governance Committee of any stockholder communications received that he/she deems significant.
Anti-Hedging and Anti-Pledging
Directors, officers and employees are prohibited from engaging in transactions in publicly-traded options, such shares,as puts and (ii)calls, and other derivative securities with respect to the numberCompany’s securities. This prohibition extends to any hedging or similar transaction designed to decrease the risks associated with holding Company securities. In addition, directors, officers and certain other executives may not pledge Company securities under any circumstances, including by purchasing Company securities on margin or holding Company securities in a margin account, or pledging securities as collateral for loans.
Whistleblower Policy
The Company encourages directors, officers, employees, independent contractors and others who reasonably believe that they have become aware of sharesquestionable accounting, internal accounting controls or auditing matters, fraudulent financial information being reported, violations of the Company’s Code of Business Conduct and Ethics or other Company policies, or the violation of securities laws or any other applicable laws, to raise these concerns in accordance with our common stock that are owned of record by the record holder and beneficially by the beneficial owner.
16

Table of Contents
Whistleblower Policy. Our Chief Legal Officer in consultation with appropriate membersis responsible for maintaining a log of our Board as necessary, will review all incoming communicationscomplaints received under the Whistleblower Policy and if appropriate, all such communications will be forwardedpreparing summary reports for the Audit Committee. Our Chief Legal Officer reports significant accounting and auditing complaints to the Audit Committee, which oversees investigations of such complaints, and determines the appropriate memberperson or members of our board of directors, or if none is specified,department to investigate non-accounting and auditing complaints, in accordance with the Chairman of our Board.Whistleblower Policy.
Corporate Governance Guidelines and Code of Business Conduct and Ethics
Our Board has adopted our Corporate Governance Guidelines, which reflect our Board's commitment to a system of governance enhancing corporate responsibility and accountability, as well as compliance with the requirements of the Sarbanes-Oxley Act of 2002 and the listing standards of the NYSE. Our Corporate Governance Guidelines are available on our website at https://aboutus.godaddy.net/investor-relations/governance. In addition, our Board has adopted a Code of Business Conduct and Ethics is applicable to all of our employees, directors and executive officers, including our CEO, chief financial officer and senior financial officers. The Code of Business Conduct and Ethics considers questions of possible conflicts of interest of directors and corporateexecutive officers, and approves or prohibits any involvement of such persons in matters that may involve a conflict of interest or corporate opportunity. This
We will promptly disclose, if required by applicable laws, any amendment to, or waiver from, our Code of Business Conduct and Ethics is postedgranted to directors or executive officers by timely posting such information on our website at https://aboutus.godaddy.net/investor-relations/governance. We intendcorporate website.
Where to disclose onFind More Information
Copies of our website any amendments to ourBylaws, Corporate Governance Guidelines, and Code of Business Conduct and Ethics or any waivers of its requirements.
Risk Management
While our Board is ultimately responsible for risk oversight, our Board committees assist our full Board in fulfilling its oversight responsibilities in certain areas of risk. Our Audit and Finance Committee provides oversight and reviews at least annually and discusses with management and the independent auditor our major financial risk exposures and the steps management has taken to monitor and control those exposures, including our guidelines and polices with respect to risk assessment and risk management pertaining to financial, accounting, insurance coverage, investment and tax matters,Whistleblower Policy, as well as any other enterprise risk management or business continuity matterseach Board committee’s charter, are available on our Board may delegate. The Audit Committee is periodically updated regarding our enterprise risk management and other compliance risk programs.corporate website at www.aboutus.godaddy.net/investor-relations/governance.
Board's Role in Data Privacy and Cybersecurity Oversight
Our Board is committed to mitigating data privacy and cybersecurity risks and recognizes the importance of these issues as part of our risk management framework. While the Board maintains ultimate responsibility for the oversight of our data privacy and cybersecurity program and risks, it has delegated certain responsibilities to our Audit and Finance Committee. The Audit and Finance Committee assists the Board in its oversight of our data privacy and cybersecurity needs by staying apprised of cyber security incidents, as well as our data privacy and security programs, strategy, policies, standards and processes and making inquiries of management, as appropriate. Our security risk oversight committee comprised of our management and certain senior leadership members meets with our Audit Committee quarterly to review our data privacy and cybersecurity program and risks. The Board is periodically updated regarding these matters.
2022 Proxy Statement31

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Non-Employee Director Compensation
Pursuant to ourWe have established an Outside Director Compensation Policy in effect during fiscal year 2020,pursuant to which each member of our Board who is not our employee and is not affiliated with a holder of greater than 5% of any class or series of our capital stock or(each an Eligible Director”) will receive cash and equityequity-based compensation for Boardtheir services as described below.on our Board.
The Outside Director Compensation Policy initially was developed and approved in connectionis periodically reviewed, with our initial public offering, or IPO, after a reviewthe assistance of competitive non-employee directorthe Compensation Committee’s independent compensation data and analyses. We periodically reviewconsultant, Compensia, to ensure that the type and form of compensation paid to our non-employee directors, which includes aEligible Directors reflects current market assessment performed by Compensia.assessments, data and analyses.
Cash Retainers
Our Eligible Directors were entitled to receive the following annual cash retainers for their services in 2020:2021:
$50,000 per year for service as a Board member;
$50,000 per year for service as chair of the Board;
$20,00027,500 per year for service as chair of the Audit and Finance Committee;
$15,000 per year for service as a member of the Audit and Finance Committee;
17

Table of Contents
$16,00020,000 per year for service as chair of the Compensation and Human Capital Committee;
$12,000 per year for service as a member of the Compensation and Human Capital Committee;
$8,00012,000 per year for service as chair of the Nominating and Corporate Governance Committee; and
$6,000 per year for service as a member of the Nominating and Corporate Governance Committee.
Our Board approved an increase for certain of the annual cash retainers beginning in 2021. The revised cash retainers are as follows:
$27,500 per year for service as chair of the Audit and Finance Committee;
$20,000 per year for service as chair of the Compensation Committee; and
$12,000 per year for service as chair of the Nominating and Corporate Governance Committee.
Each Eligible Director is entitled towill receive a prorated annual cash retainer based on the number of months he or she has, or will have, provided services to us in the fiscal year in which he or she was elected.elected or ceases to serve on the Board. No additional or separate fees are paid for attendance at meetings of our Board.
Equity Compensation
Initial Award.Each person who becomes Upon an Eligible DirectorDirector’s appointment or election to the Board, he or she will automatically be granted restricted stock units, orreceive an initial grant of RSUs withhaving a grate date value of $220,000. The$235,000. These RSUs vest on the first anniversary of the grant date, subject to the Eligible Director continuing to be a service provider.provider through such date.
Annual Award. Award. On the date of each annual meeting of stockholders, each Eligible Director who has served on our Board for at least six months as of the timedate of the annual meeting had been grantedwill receive an annual grant of RSUs with a value of $220,000. The Board approved an increase in the value of the annual RSU award for Eligible Directors to $235,000 beginning in 2021.$235,000. In addition, on the date of each annual meeting, the chairperson of the boardBoard will receive an additional annual awardgrant of RSUs withhaving a grant date value of $80,000 for his or her service as chairperson of our Board. The$80,000. These RSUs vest fully on the day immediately prior to the next annual meeting after the effective date of grant, subject to the Eligible Director continuing to be a service provider.provider through such date.
The number of shares for equity awardsunderlying the RSUs granted under the Outside Director Compensation Policy is determined by dividing the specified value by thea per share price as determined based on the volume weighted average price of our Class A common stock for the 30 trading days immediately preceding the last trading day of the month prior to the month of the grant date.
Pursuant toUnder the terms of our 2015 Equity Incentive Plan or the (the “2015 Plan”), an Eligible Director may not receive in any fiscal year equity awards with a grant date fair value in excess of $1.0 million or ($2.0$2.0 million in connection with initial service as an Eligible Director).Director. Awards granted to an individual whilein respect of their service as an employee or consultant, but not an Eligible Director, will not count for purposes of this limitation.
32
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Equity Ownership Guidelines for Non-Employee Directors
We have adopted equity ownership guidelines forapplicable to our non-employee directors who receive compensation under our Outside Director Compensation Policy. These guidelines provide that each of these non-employee directors is expected to attain and maintain a minimum equity interest ownership equal to threefive times the director’s annual cash retainer (not including any additional fees received for committee service or serving as a chair of a committee) for Board service as follows: (i) for our existing non-employee directors, by the date of our 2024 annual stockholder meeting, and then throughout such director'sdirector’s tenure on the Board and (ii) for any newnewly appointed or elected non-employee directors, by the fifth annual stockholder meeting after he or she joins the Board, and then throughout such director'sdirector’s tenure on the Board. In determining if a non-employee director has satisfied the equity ownership guidelines, shares of (or equity exchangeable for) the Company’s Class A common stock beneficially owned by the director, or to which the director is otherwise entitled, are taken into consideration. Shares underlying unexercised stock options and unvested equity awards are not taken into consideration. As of December 31, 2020,2021, all of our non-employee directors are either in compliance with the equity ownership guidelines or are on track to comply with the equity ownership guidelines within the applicable time periods. The Compensation Committee is responsible for administering the equity ownership guidelines applicable to our non-employee directors.
18

Table of Contents
20202021 Non-Employee Director Compensation
The following table summarizes compensation for each of our non-employee directors during the year ended December 31, 2020.2021. For all of our non-employee directors, we offer to reimbursehealth insurance benefits and reimbursement of travel expenses and other related expenses for attending meetings. In 2021, we did not incur a reimbursement expense for travel or other related expenses because all of our Board and committee meetings occurred via virtual live webcast due to the COVID-19 pandemic.

Name
Fees Earned
or Paid in
Cash
($)(1)
Stock
Awards
($)
(2)
All Other
Compensation
($)(3)
Total
($)
Herald Chen62,649230,917(4)— 293,566
Caroline Donahue67,597230,917(4)14,984313,498
Mark Garrett67,705230,917(4)16,237314,859
Charles Robel134,197309,481(5)7,701451,379
Ryan Roslansky56,000230,917(4)— 286,917
Brian Sharples70,000230,917(4)— 300,917
Leah Sweet64,597230,917(4)16,236311,750
Lee Wittlinger56,000230,917(4)— 286,917
Name
Fees Earned or Paid in Cash ($)(1)
Equity Awards ($)(2)
All Other Compensation ($)(3)
Total ($)
Herald Y. Chen62,000 
249,380(6)
— 311,380 
Caroline Donahue65,000 
249,380(6)
13,755 328,135 
Mark Garrett65,000 
249,380(6)
14,977 329,357 
Gregory K. Mondre(4)
5,667 — — 5,667 
Charles J. Robel128,000 
340,137(7)
7,105 475,242 
Ryan Roslansky56,000 
249,380(6)
— 305,380 
Brian H. Sharples66,000 
249,380(6)
— 315,380 
Leah Sweet(5)
56,833 
218,862(8)
3,961 279,656 
Lee E. Wittlinger55,000 
249,380(6)
— 304,380 

(1)These amounts reflect annual cash retainers earned during fiscal 20202021 for his or her service as a member of our Board, and, if applicable, chair of, or as a member of, one or more Board committees, in accordance with our Outside Director Compensation Policy described above.
(2)These amounts reflect the aggregate grant date fair value of RSUs granted during 2020,2021, computed as described in Note 2 to our audited financial statements, which are included in our 20202021 Form 10-K, for his or her service as a member of our Board, as described under "Equity Compensation"“Equity Compensation” above.
(3)These amounts reflect health insurance benefits for his or her service as a member of our Board.
(4)Mr. Mondre resigned from our Board effective February 9, 2020.
(5)Ms. Sweet was appointed to our Board effective February 9, 2020.
(6)On June 3, 2020,2, 2021, Messrs. Chen, Garrett, Roslansky, Sharples and Wittlinger and Ms.Mses. Donahue and Sweet were each awarded an annual grant of RSUs covering 3,0612,854 shares of our Class A common stock. 100% of the shares subject to the RSUs willare scheduled to vest on June 1, 2021,May 31, 2022 or the day immediately prior to our Annual Meeting, subject to each of their continued service with us through such date. As of December 31, 2020,2021, each of these directors held 3,061 RSUs.2,854 RSUs and none of these directors held any stock options.
(7)(5)On June 3, 2020,2, 2021, Mr. Robel was awarded an annual grant of RSUs covering 4,1753,825 shares of our Class A common stock. 100% of the shares subject to the RSUs willare scheduled to vest on June 1, 2021,May 31, 2022, or the day immediately prior to our Annual Meeting, subject to his continued service with us through such date. As of December 31, 2020,2021, Mr. Robel held 4,1753,825 RSUs and stock options to purchase a totalan aggregate of 53,62723,627 shares of our Class A common stock.
(8)On February 10, 2020, Ms. Sweet was awarded RSUs covering 3,150 shares of our Class A common stock. 100% of the shares subject to the RSUs vested on February 10, 2021. As of December 31, 2020, Ms. Sweet held 3,150 RSUs.
19
2022 Proxy Statement33

Table
Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Executive Officers
The following table identifies certain information about our executive officers as of Contents
PROPOSAL NO. 1
ELECTION OF DIRECTORS
Our Board is currently comprised of nine members. In accordance with our Certificate,March 31, 2022. Executive officers are appointed by our Board is divided into three staggered classes of directors. At the Annual Meeting, three Class III directors will be elected for a three-year term to succeed the same class whose term is then expiring.
Each director's term continues until the election and qualification of his successor, or such director's earlier death, resignation or removal. Any increase or decrease in the number of directors will be distributed among the three classes so that, as nearly as possible, each class will consist of one-third of our directors. This classification of our Board may have the effect of delaying or preventing changes in control of our company.
Nominees
Our Nominating and Corporate Governance Committee has recommended, and our Board has approved, Herald Y. Chen, Brian H. Sharples and Leah Sweet as nominees for election as Class III directors at the Annual Meeting. If elected, each of Messrs. Chen and Sharples and Ms. Sweet will serve as Class III directors until the 2024 annual meeting of stockholders andhold office until their successors are duly electedappointed and qualified. Each of the nominees is currently a member of our Board.
For information concerning the nominees,Aman Bhutani's biography, please see the section titled "Board of Directors and Corporate Governance."
If you are a stockholder of record and you sign your proxy card or vote by telephone or over the Internet but do not give instructions with respect to the voting of directors, your shares will be voted "FOR" the election of Messrs. Chen and Sharples and Ms. Sweet. We expect that Messrs. Chen and Sharples and Ms. Sweet will accept such nomination; however, in the event a director nominee is unable or declines to serve as a director at the time of the Annual Meeting, the proxies will be votedGovernance Matters — Nominees for any nominee who shall be designated by our Board to fill such vacancy. If you are a street name stockholder and you do not give voting instructions to your broker or nominee, your broker will leave your shares unvotedDirector" beginning on this matter.
Vote Required
The election of directors requires a plurality vote of the shares of our Class A common stock and Class B common stock, voting together as a single class, present in person or represented by proxy at the Annual Meeting. This means that the three nominees for Class III director who receives the largest number of votes cast "for" will be elected as Class III directors. You may vote "FOR," or "WITHHOLD" for each director nominee. Because the outcomepage 20 of this proposal will be determined by a plurality vote, shares voted "WITHHOLD" will not prevent a director nominee from being elected as a director. Broker non-votes will not affect the outcome of voting on this proposal.Proxy Statement.
THE BOARD RECOMMENDS A VOTE "FOR" EACH
OF THE NOMINEES NAMED ABOVE.
photo_chenr-01.jpg
Roger Chen, 51
Roger Chen has served as our Chief Operating Officer since January 2022. Prior to this role, Mr. Chen served as the President of the Company’s Domain and Registrars and Investors Business from May 2020 until his appointment as Chief Operating Officer. Previously, Mr. Chen was the Senior Vice President of Asia Pacific region from January 2018 to April 2020. From June 2015 to December 2018, Mr. Chen served as the Company’s Vice President of Asia.
photo_daddarion-01.jpg
Nick Daddario, 53
Nick Daddario has served as our Chief Accounting Officer since December 2019. Before joining GoDaddy, Mr. Daddario served as Vice President, Controller for Harvest Health & Recreation Inc., from March 2019 to October 2019. Prior to joining Harvest Health, Mr. Daddario held several positions with Marriott International Inc. and Starwood Hotels and Resorts Worldwide Inc. from April 1998 to March 2019, including most recently as Vice President, Corporate Controller and Site Leader. Prior to joining Starwood, Mr. Daddario worked as a Manager in the assurance practice of Arthur Andersen LLP for six years.
photo_laum-01.jpg
Michele Lau, 46
Michele Lau has served as our Chief Legal Officer and Corporate Secretary since July 2021. Prior to joining GoDaddy, Ms. Lau served as Senior Vice President, Corporate Secretary and Associate General Counsel at McKesson Corporation from March 2018 to June 2021. Prior to that role, Ms. Lau served in a number of roles at McKesson Corporation. From October 2002 to April 2008, Ms. Lau was an attorney at Morrison & Foerster LLP.
photo_mccaffreym-01.jpg
Mark McCaffrey, 56
Mark McCaffrey has served as our Chief Financial Officer since June 2021. Before joining GoDaddy, Mr. McCaffrey spent over 20 years holding various roles at PricewaterhouseCoopers LLP in the Technology, Media and Telecommunications (TMT) Sector. Mr. McCaffrey was most recently the US TMT Sector Leader, guiding an experienced team of consultants working across clients in the TMT industries. He also served as the Global Software Industry Leader for the firm, including the global engagement partner on several of PwC’s largest multinational software and services clients.
20
34
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
bs.jpg
A Letter From the Chair of Our
Compensation and Human Capital Committee
gd_goxrgbxcolor.jpg
Brian Sharples
TableDear Fellow Stockholders,
On behalf of Contents
the entire Board of Directors of GoDaddy Inc., I would like to thank you for your continued investment in our Company. As Directors, we play a key role in determining the Company’s strategic direction and we are actively committed to our oversight responsibilities.
PROPOSAL NO. 2
RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Our AuditYour Board values the input of stockholders on all matters, including our governance and Finance Committee has reappointed Ernst & Young LLP, or Ernst & Young,compensation programs and seeks regular feedback as we continue to evolve in these areas. This past year, we sought meetings and guidance from stockholders representing 87% of our share ownership, and I’m pleased that we heard from many of you, representing approximately 47% of our total share ownership. I personally had the distinct pleasure of meeting with several of you and greatly appreciate your willingness to be thought partners as we grow and continue to refine our independent registered public accounting firmpractices.
In particular, I appreciated hearing your perspectives on our executive compensation, governance, human capital and sustainability-related programs. In 2019, the Compensation and Human Capital Committee chose to undertake a holistic review of our program designs to incorporate stockholder feedback and we implemented significant changes, including, increasing the percentage of performance shares, removing the use of stock options in our long-term incentive plan, and utilizing distinct and differentiated metrics in our annual and long-term incentives. We implemented the new program in 2020 for our named executive officers and in 2021 for our CEO, following his 2019 new hire compensation package.
You’ve spoken, we’ve listened, and we’ve taken action.
Following a disappointing say-on-pay vote in 2021, we bolstered our engagement outreach and relied on these conversations to determine the year ending December 31, 2021. Ernst & Young has served as our independent registered public accounting firm since 2004.
Notwithstandingappropriate responsive actions we should take considering the appointment of Ernst & Young, and even if our stockholders ratify the appointment, our Audit and Finance Committee, in its discretion, may appoint another independent registered public accounting firm at any time during the year if our Audit and Finance Committee believes such a change would be in the best interests of us and our stockholders. At the Annual Meeting,vote outcome. Through these conversations, we learned that our stockholders are being askedgenerally supportive of the compensation program structure, however, we did not effectively disclose important details and enhancements. As such, we are excited about our enhanced proxy this year. Not only have we expanded our disclosures to ratifybe responsive to stockholder feedback, but we also refreshed our presentation with clear, visual representations of key elements that are important to you and our Company. Our Compensation Discussion and Analysis, starting on page 37, makes clear the appointment of Ernst & Young as our independent registered public accounting firm forspecific design changes we implemented in prior years and provides enhanced disclosures that you requested. We hope that the year ending December 31, 2021. Our Audit and Finance Committee is submitting the appointment of Ernst & Young to our stockholders because we value our stockholders' views on our independent registered public accounting firm and as a matter of good corporate governance. Representatives of Ernst & Youngnew format will be present at the Annual Meeting. They will have an opportunity to make a statement and will be available to respond to appropriate questions from our stockholders.
If our stockholders do not ratify the appointment of Ernst & Young, our Board may reconsider the appointment.
Fees Paid to the Independent Registered Public Accounting Firm
The following table presents fees for professional audit services and other services rendered by Ernst & Young for the years ended December 31, 2019 and 2020 ($ in thousands):
20192020
Audit Fees(1)
$4,965 $4,555 
Audit-Related Fees(2)
Tax Fees(3)
43 96 
Total Fees$5,010 $4,653 

(1)    Audit Fees consist of professional services and expenses rendered in connection with (a) the audit of our annual consolidated financial statements and internal control over financial reporting, (b) thehelp facilitate your review of our quarterly consolidated financial statements included inpractices, and that you enjoy reading disclosure that better reflects our Quarterly Reports on Form 10-Q, (c) statutoryCompany’s considerations and regulatory filings or engagements and (d)actions.
In line with our securities offerings.
(2)    Audit-Related Fees consist of a license fee related to our use of an accounting research tool.
(3)    Tax Fees consist of fees for professional services and expenses for tax compliance, tax advice and tax planning.
Auditor Independence
Our Audit and Finance Committee has reviewed the non-audit services performed by, and the fees paid to, Ernst & Young in 2019 and 2020, respectively, and the proposed services for 2021, and has determined that such services and fees are compatible with Ernst & Young’s independence. All audit and non-audit related services were approved by our Audit and Finance Committee prior to such services being rendered, except for certain tax compliance services rendered to a subsidiary of the Company, which represented less than 0.1% of the fees paid to Ernst & Young in 2020. These tax compliance services were not initially identified as an ongoing service at the timereview of the Company’s acquisitioncompensation practices, the Board continued to focus on its review of the subsidiaryCompany’s governance practices and welcomed your feedback on many proposed updates. At the end of 2021, we were pleased to announce our decision to adopt several governance enhancements, which are discussed in August 2020. When identified,further detail starting on page 14, and are thrilled to ask for your approval at the in-process services were brought to the attention2022 Annual Meeting of and approved by, our Audit and Finance Committee.
There were no other professional services provided by Ernst & Young that would have required our Audit and Finance Committee to consider their compatibility with maintaining the independence of Ernst & Young.
Audit and Finance Committee Policy on Pre-Approval of Audit and Permissible Non-Audit Services of Independent Registered Public Accounting Firm
Our Audit and Finance Committee has established a policy governing our useStockholders of the servicespreviously announced plan to eliminate the Board’s classified structure and the elimination of our independent registered public accounting firm. Under the policy, our Audit and Finance Committee issupermajority threshold required to pre-approve all auditamend our governing documents.
As we continue to evolve and permissible non-audit services, other than de minimis non-audit services,grow, we are, and will remain, committed to be performed byongoing engagement to ensure our practices continue to reflect stockholder input.
On behalf of the independent registered public accounting firm.Board of Directors, thank you for your continued support of GoDaddy.
Sincerely,
sig_brian.jpg
BRIAN SHARPLES
Chairperson, Compensation and Human Capital Committee
21
2022 Proxy Statement35

Table of Contents
Vote Required
Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
The ratification of the appointment of Ernst & Young requires the affirmative vote of a majority of the shares of our Class A common stock and Class B common stock, voting together as a single class, present in person or represented by proxy at the Annual Meeting and entitled to vote thereon. You may vote "FOR," "AGAINST," or "ABSTAIN" on this proposal.Abstentions are considered votes cast and will count towards the quorum requirement for the Annual Meeting, and thus, will have the same effect as votes "against" the proposal. Broker non-votes will not affect the outcome of voting on this proposal.
THE BOARD RECOMMENDS A VOTE "FOR" THE RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP.
22
Executive Compensation

Table of Contents
PROPOSAL NO. 3
ADVISORY VOTE ON THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS
Proposal No. 2
Advisory Vote on the Compensation of Our Named Executive Officers
proposal.jpg
check2.jpg
The Board of Directors unanimously recommends that you vote “FOR” the approval of the advisory resolution on the compensation of our named executive officers in this proposal 2.
In accordance with the rules and regulations of the SEC, pursuant to Section 14A of the Exchange Act, we are providing our stockholders with the opportunity to vote to approve, on an advisory or non-binding basis, the compensation of our named executive officers as disclosed in accordance with the rules and regulations of the SEC in the "Executive Compensation" section of this proxy statement.Proxy Statement. This proposal, commonly known as a "say-on-pay" proposal, gives our stockholders the opportunity to express their views onwith respect to our named executive officers' compensation as a whole. This vote is not intended to address any specific item of compensation or any specific named executive officer, but rather the overall compensation of all of our named executive officers and our executive compensation philosophy, policies and practices as described in this proxy statement.Proxy Statement.
The say-on-pay vote is advisory, and is therefore not binding on us, our Compensation and Human Capital Committee or our Board. The say-on-pay vote will, however, provide critical information to us regarding investorstockholder sentiment about our executive compensation philosophy, policies and practices, which our Compensation and Human Capital Committee will be able to consider when determining executive compensation for the remainder of the current year and beyond. Our Board and our Compensation and Human Capital Committee value the opinions of our stockholders and tostockholders. To the extent there is any significant vote against the named executive officer compensation as disclosed in this proxy statement,Proxy Statement, we will communicate directly with our stockholders to understand and consider our stockholders'their concerns, and our Compensation Committee will evaluate whetherdetermine what actions, if any, actions are necessary to address thosesuch concerns.
We believe the information we have provided in the "Executive Compensation" section of this proxy statement,Proxy Statement, and in particular the information discussed in "Executive Compensation-Compensation Discussion and Analysis," demonstratesand related tabular disclosure, highlights our core principles of providing fair and equitable compensation that ties pay to performance, is competitive in the marketplace, and reflects the feedback of our executive compensation program has been designed appropriately and is working to ensure management's interests are aligned with our stockholders' interests to support long-term value creation.stockholders. Accordingly, we ask our stockholders to vote "FOR""FOR" the compensation paid to our named executive officers by adopting the following resolution at the Annual Meeting.
Vote Required
The affirmative vote of a majority of the shares of our Class A common stock and Class B common stock, voting together as a single class, present in person or represented by proxy at the Annual Meeting and entitled to vote thereon will result in the approval of the compensation of our named executive officers. You may vote "FOR," "AGAINST," or "ABSTAIN" on this proposal. Abstentions are considered votes cast and will count towards the quorum requirement for the Annual Meeting, and thus, will have the same effect as votes "against" the proposal. Broker non-votes will have no effect on the outcome of this proposal. Because this vote is advisory only, it will not be binding on our Board or us. However, our Board or our Compensation Committee will review the voting results and take them into consideration when making future decisions regarding executive compensation.
THE BOARD RECOMMENDS A VOTE "FOR" THE APPROVAL OF
THE ADVISORY RESOLUTION ON THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS.
23

Table of Contents
REPORT OF THE AUDIT AND FINANCE COMMITTEE
The Audit and Finance Committee is a committee of the Board comprised solely of independent directors as required by the listing standards of the NYSE and rules and regulations of the SEC. The Audit and Finance Committee operates under a written charter approved by our Board, which is available on the Corporate Governance portion of our website at https://aboutus.godaddy.net/investor-relations/governance. The composition of the Audit and Finance Committee, the attributes of its members and the responsibilities of the Audit and Finance Committee, as reflected in its charter, are intended to be in accordance with applicable requirements for corporate audit committees. The Audit and Finance Committee reviews and assesses the adequacy of its charter and the Audit and Finance Committee's performance on an annual basis.
With respect to the Company's financial reporting process, the Company's management is responsible for (1) establishing and maintaining internal controls and (2) preparing the Company's consolidated financial statements. Our independent registered public accounting firm, Ernst & Young, is responsible for auditing the company's consolidated financial statements and expressing an opinion on the conformity of those consolidated financial statements with United States generally accepted accounting principles and expressing an opinion as to the effectiveness of the Company's internal controls over financial reporting. It is the responsibility of the Audit and Finance Committee to oversee these activities. It is not the responsibility of the Audit and Finance Committee to prepare our consolidated financial statements. These are the fundamental responsibilities of management. In the performance of its oversight function, the Audit and Finance Committee has:
reviewed and discussed the audited consolidated financial statements with management and Ernst & Young;
discussed with Ernst & Young the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board and the Commission; and
received the written disclosures and the letter from Ernst & Young required by applicable requirements of the Public Company Accounting Oversight Board regarding the independent accountant's communications with the Audit and Finance Committee concerning independence, and has discussed with Ernst & Young its independence.
Based on the Audit and Finance Committee's review and discussions with management and Ernst & Young, the Audit and Finance Committee recommended to the Board that the audited consolidated financial statements be included in our 2020 Annual Report on Form 10-K, filed on February 19, 2021 or the 2020 Form 10-K, for filing with the Securities and Exchange Commission.
Respectfully submitted by the members of the Audit and Finance Committee:
Charles J. Robel (Chairman)
Caroline Donahue
Mark Garrett
24

Table of Contents
EXECUTIVE OFFICERS
The following table identifies certain information about our executive officers as of April 22, 2021. Officers are appointed by our Board to hold office until their successors are appointed and qualified.

Name36
graphic_runners.jpg
Age

Position(s)
Aman BhutaniProxy Summary45Board and Governance MattersChief Executive Officer and Director
Raymond E. WinborneCompensation53Audit MattersChief Financial Officer
Nick DaddarioOther Management Proposals52Chief Accounting Officer
Nima J. Kelly58Chief Legal Officer, Executive Vice President and SecretaryOther Information

For Aman Bhutani's biography, please see the section titled "Board of Directors and Corporate Governance-Continuing Directors."
Raymond E. Winborne has served as our Chief Financial Officer since August 2016. Prior to joining our company, Mr. Winborne served as Executive Vice President and Chief Financial Officer at First Data Corporation from November 2010 through August 2014, and previously as acting Chief Financial Officer from May 2010 until November 2010 and Senior Vice President and Controller from September 2009 until November 2010. Mr. Winborne served as Vice President-Finance and Chief Accounting Officer at Delta Air Lines, Inc. from April 2007 through November 2008, and later as Senior Vice President-Finance and Controller from November 2008 through October 2009. Mr. Winborne also previously held various positions at AT&T and PricewaterhouseCoopers LLP. Mr. Winborne holds a B.S. in Business Administration from Troy University. Mr. Winborne has announced that he will be retiring, effective as of June 30, 2021, or such earlier date as a new Chief Financial Officer is appointed.
Nick Daddario has served as our Chief Accounting Officer since December 2019. Before joining GoDaddy, Mr. Daddario served as Vice President, Controller for Harvest Health & Recreation Inc., from March 2019 to October 2019. Prior to joining Harvest Health, Mr. Daddario held several positions with Marriott International Inc. and Starwood Hotels and Resorts Worldwide Inc. from April 1998 to March 2019, including most recently as Vice President, Corporate Controller and Site Leader. Prior to joining Starwood, Mr. Daddario worked as a Manager in the assurance practice of Arthur Anderson LLP for six years. Mr. Daddario holds a B.S. in Accounting and Finance from the University of Arizona.
Nima J. Kelly has served as our Executive Vice President, Secretary and General Counsel since October 2012 and was appointed as Chief Legal Officer in September 2018. Ms. Kelly also served in various roles at GoDaddy from July 2002 to October 2012, including most recently as Deputy General Counsel. Ms. Kelly holds a B.A. in Political Science, summa cum laude, from Gettysburg College and a J.D. from the University of Pennsylvania School of Law. Ms. Kelly has announced that she will be retiring, effective as of June 30, 2021, or such earlier date as a new Chief Legal Officer is appointed.
25

Table of Contents
EXECUTIVE COMPENSATION
Compensation Discussion and Analysis
Overview
The compensation provided
Table of Contents
This compensation discussion and analysis discusses the objectives and philosophy for our executive compensation program as well as the principles underlying our decision-making processes with respect to each component of compensation that we provide to our named executive officers.
Named Executive Officers
Our named executive officers or (“NEOs is detailed”) are listed below and appear in the Summary Compensation Table and otherthe tables and the accompanying footnotes and narrative following this section. This compensation discussion and analysis summarizes the decision process, objectives and philosophy for our executive compensation program and a description of each component of compensation we provide to our NEOs. Our NEOs for 2020 were:that follow, beginning on page 57.
bhutani.jpg
mccaffrey1.jpg
nd-headxshotxvb2.jpg
lau.jpg
Aman Bhutani, Chief Executive Officer
Mark McCaffrey, Chief Financial Officer
Nick Daddario, Chief Accounting Officer
Michele Lau, Chief Legal Officer and Corporate Secretary7
Raymond WinborneAman Bhutani, our, former Chief Executive Officer;Financial Officer8
Nima KellyRaymond E. Winborne, our Chief Financial Officer;
James M. Carroll, our President of International Independents Business;(1)
Nick Daddario, our Chief Accounting Officer;
Nima J. Kelly, our, former Chief Legal Officer, Executive Vice President and Secretary; andSecretary9



7Andrew N. Low Ah Kee, our former Chief Operating Officer(2).

(1)    Mr. Carroll continues     Ms. Lau was hired to serve inas our CLO and Corporate Secretary, effective July 12, 2021.
8     Mr. Winborne retired from this position, as of April 22, 2021 but ceased to be an executive officer in March 2020.effective June 2, 2021.
(2)    Mr. Low Ah Kee resigned effective November 13, 2020.
2021 Management Changes
On February 11, 2021, we announced the retirement of Mr. Winborne and9     Ms. Kelly transitioned to an advisory role on July 12, 2021, and retired from our Company, effective as of June 30, 2021 or such earlier date as his or her respective successor is appointed. Each of Mr. Winborne and Ms. Kelly entered into a transition agreement that sets forth the terms of his or her employment with us during the transition period and certain severance benefits that he or she will receive upon termination.See “Potential Payments Upon Termination or Change in Control” section below for more detail.December 31, 2021.
General
2022 Proxy Statement37

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Overview
Compensation Philosophy and Objectives
Our general compensation philosophy is to provideoffer programs tothat attract, retain and motivate our executives and key employees who are critical to ourand that drive business results over the short- and long-term success and to tiein a significant portion of their compensation to delivering business results.manner that creates long-term stockholder value. Our executive compensation program is comprisedbased upon and designed to address four core principles:
hand-withxpen_s.jpg
parking-v2xlarge.jpg
high-five_s.jpg
a04_manage-itxl.jpg
Pay for Performance
Competitive
Pay
Fair and EquitableResponsive to Stockholders
Designed to promote our overall “pay for performance” compensation philosophy, a significant portion of our NEOs’ compensation is “at risk” and subject to corporate and individual performance achievement goals.We strive to provide competitive compensation packages to our executive officers that aid us in recruiting and retaining top talent, and motivating and rewarding achievement of our short- and long-term business objectives.We aim to provide compensation reflective of our long-lasting commitment to building an inclusive environment where our employees, customers, and communities have an opportunity to thrive.We incorporate the themes and specific feedback we hear from our stockholders to build, revise and update our programs to ensure that our designs reflect stockholder interests and are consistent with best market practices.
Total Direct Compensation for NEOs
Our executive compensation packages consist of a combination of cash and equity compensation, with an emphasis on both equity and performance. We strive to provide a competitive compensation package to our executive officers to reward the achievement of our business objectives and align their interests with the interests of our stockholders.
In 2018 and 2019, we granted to certain executive officers equity awards that consisted of a mix of stock options subject to time-based vesting, RSUs subject to time-based vesting and performance-based RSUs, or PSUs, with four-year vesting periods, with one-third of each award in the form of stock options, one-third of each award in the form of RSUs and one-third of each award in the form of PSUs. The PSUs generally become eligible to vest only if (1) we achieve annual performance targets (bookings and unlevered free cash flow targets) forthree primary elements, each of the four years following the grant date and (2) the recipient remainswhich is described in service with us through the applicable vesting date.
We believed this design would strengthen the alignment between the interests of our executive officers and stockholders by tying vesting of these awards to achievement against key performance objectives, which would ultimately result in both the growth of our business and the growth in the value of our business. Our use of both time- and performance-based equity awards also promoted executive officer retention by linking vesting to continued employment.
In 2020, we began granting to certain executive officers equity awards that consisted of 50% RSUs with a four-year vesting period and 50% PSUs with a three-year vesting and performance period. The PSUs generally vest based on our total stockholder return, or TSR, over a three-year period relative to the TSR of companies in the Nasdaq Internet Index over the same period.On the settlement date of the applicable performance period, a participant will receive shares of our Class A common stock ranging from 0% to 200% of the originally granted PSUs based on our relative TSR as compared to the companies within the selected index. We introduced the TSR component into our PSU program in order to further enhance the
26

Table of Contents
link between the interests of our executives and stockholders and to provide incentives for our executives to drive long-term stockholder value.
In future years, we expect to continue to design our executive compensation program based on a "pay for performance" philosophy, with a significant compensation component earned, in part, based on the achievement of our performance goals.
The table below summarizes significant components of our compensation program.
whatwedo1.gif
Pay for Performance
In line with of our "pay for performance" philosophy, a significant amount of the overall compensation for each executive officer, including each NEO, is designed to be "at-risk" based on corporate and individual performance. For 2020, performance-based compensation (consisting of PSUs and annual cash bonus opportunities) made up approximately 72.7% of the target total direct compensation for Mr. Bhutani and approximately 46.1%, on average, of the target total direct compensation for the other NEOs who were employed with us as of the end of the year.
In addition, for 2020, none of the target total direct compensation for Mr. Bhutani and approximately 33.0%, on average, of the total target direct compensation for the NEOs other than Mr. Bhutani consisted of time-based RSU awards, which further align their interests with those of our stockholders and motivate them to create long-term stock price appreciation.
Competitive Positioning
In October 2019, the Compensation Committee approved a compensation peer group to compare our executive compensation against the competitive market and inform the Compensation Committee's 2020 executive compensation decisions. The companiesdetail in this compensation peer group were selected ondiscussion and analysis: (i) base salary; (ii) short-term incentive compensation;and (iii) long-term incentive compensation. The charts below, which depict the basismix of their similaritythe pay elements for our CEO and other NEOs, illustrate our commitment to us in size, industry focusproviding compensation that is significantly variable, at risk and trajectory, including:
similar revenue size - approximately 0.3xperformance-based. These pay structures ensure that we meet our core principles – pay for performance, fair, equitable and competitive pay that is responsive to 3.0x our revenue in our previous four fiscal quarters of approximately $2.8 billion;stockholder feedback.
27

Table of Contents
similar market capitalization - approximately 0.25x to 4.0x our market capitalization of $11.5 billion as of September 11, 2019;
industry and business alignment; and
similar revenue growth and adjusted EBITDA margin.
After consultation with our independent compensation consultant, Compensia, the Compensation Committee approved the following compensation peer group for 2020 executive compensation decisions:
Akamai Technologies, Inc.CEOIAC/InteractiveCorpVerisign, Inc.ALL OTHER NEOs (average)
Citrix Systems, Inc.
pg1439_piechartxpaymixxceo.jpg
LogMeIn, Inc.Wayfair Inc.
pg1439_piechartxpaymixxneo.jpg
Electronic Arts Inc.Shopify Inc.Wix.com Ltd.
Endurance International Group Holdings, Inc.Square, Inc.Workday, Inc.
ETSY, Inc.Symantec CorporationYelp Inc.
Hubspot, Inc.Twitter, Inc.Zillow Inc.
38
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Evolution of Our Compensation Program
The program design changes approved by the Compensation Committee expectsin 2019 and 2020 following stockholder feedback are highlighted below and include:
Removal of stock options from the LTIP
Increase in the percentage of the LTIP that is delivered as PSUs to review50% for all NEOs
Elimination of the overlap of metrics in the annual and long-term incentive plans
Incorporation of relative TSR into the LTIP in order to further enhance the link between the interests of our executives and stockholders
Adoption of stock ownership guidelines for executive officers (6x for CEO and 2x for other executive officers)
Our Board is committed to ongoing stockholder engagement and responsiveness.
Component2019 Compensation Plan2020 Compensation PlanRationale
Base Salary
Targeted at competitive levels and based on past experience and expected future contributions
Targeted at competitive levels and based on past experience and expected future contributions
Establishes competitive pay that properly incentivizes executive officers for day-to-day responsibilities
Short-Term Incentive
80% - Corporate Performance Goal
50% Bookings
30% Unlevered Free Cash Flow
20% Net Promoter Score
20% - Individual Performance Goals
80% - Corporate Performance Goal
50% Bookings
50% Unlevered Free Cash Flow 
20% - Individual Performance Goals
Provides the appropriate incentives for our executive officers to work collaboratively as a team to achieve important financial, business and strategic goals in our operating plan and to reward individual contributions
Long-Term Incentive
33.3% - PSUs
Vest over a 4-year period as to 25% of the PSU each year based on achievement of annual bookings and unlevered free cash flow targets
33.3% - Time-Based RSUs
Vest over a 4-year period with 25% vesting after the first year and equal quarterly vesting for the next 3 years
33.4% - Time-Based Stock Options
Vest over a 4-year period with 25% vesting after the first year and equal quarterly vesting for the next 3 years
50% PSUs  NEW
100% rTSR measured against the Nasdaq Internet Index NEW
Cliff vests after 3-year performance period NEW
50% Time-based RSUs NEW
Vest over a 4-year period with 25% vesting after the first year and equal quarterly vesting for the next 3 years
Strengthens the alignment between the interests of our executive officers and stockholders by tying vesting of awards to achievement of a relative TSR measure against the Nasdaq Internet Index, which incentivizes our executives to drive long-term stockholder value
Our use of both time- and performance-based equity awards also promotes executive officer retention by linking vesting to continued employment
2022 Proxy Statement39

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
2021 Say-on-Pay Vote and Continued Stockholder Engagement
Following the results of our 2021 annual meeting of stockholders, we were surprised and concerned to see that we received a relatively low 73% of stockholder support for our executive compensation programs. We had implemented a number of specific changes to our 2020 compensation program that were intended to comprehensively address the holistic feedback we discussed with stockholders throughout 2019 and into 2020. After our 2021 annual meeting of stockholders, we bolstered our engagement process to further understand our stockholders’ perspectives and the key drivers for their voting decisions. We sought specific feedback that we could further reflect in our decision-making process going forward.
In the fall of 2021 and winter of 2022
We contacted stockholders representing approximately
87%
of our shares outstanding
We engaged stockholders
representing approximately
47%
of our total shares outstanding throughout 2021 and 2022
Board members led discussions with stockholders representing approximately
23%
of our total shares outstanding
Members of our Board, including our Board Chair, Chuck Robel, and our Compensation Committee Chair, Brian Sharples, led discussions reflecting our Board’s commitment to ensuring clear lines of communication with our stockholders. We discussed with stockholders the various ways we could further align GoDaddy's operations, policies, and programs with our stockholders’ interests, including highlighting the substantial changes we made to our 2020 compensation program. We were particularly eager to hear how we could further improve on our compensation peer group at least annually and make adjustments to its composition, taking into account changes in both our business andprogram following the businesses2021 say-on-pay vote results.
From these meetings, we learned that stockholders were broadly supportive of the companiesoverall compensation program philosophy, design, and metrics and gained some constructive feedback regarding specific responsive actions we could take following the 2021 say-on-pay vote results. We received valuable perspectives on how to enhance our Proxy Statement to provide clearer and more transparent disclosure that would assist stockholders in thetheir analyses of our compensation peer group, as applicable.programs.
Based on stockholder feedback, we have made the following changes:
Approved a largely performance-based CEO compensation package for 2021, similar to those in place for other NEOs, following his initial 2019 new hire packageProvided additional explanation of individual performance goals and achievements under the STIP
see page 46
Disclosed for the first time, the forward-looking qualitative scorecard metrics for our CEO’s STIP
see page 49
Enhanced our anti-pledging policy to prohibit pledging of company shares by directors and employees under any circumstancesFor 2022, adopted a maximum STIP payout cap equal to 180% of target
see page 46
Significantly enhanced our proxy disclosures, including additional rationale and context around changes
40
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Compensation DecisionDecision-Making Process
Our executive compensation program is primarily administered by our Compensation Committee, andwith approval from our Board, aswhen applicable. Our Chief Executive OfficerCompensation Committee makes decisions regarding annual compensation levels for our executive officers, including our NEOs, and establishes the financial and operational performance metrics applicable to our short- and long-term incentive compensation programs. Our CEO and other members of our management team provide input where requested. The Compensation Committee reviews, on an annual basis, the compensation of our executive officers to ensure that we are adhering to our core principles of providing fair and equitable compensation that ties pay to performance, is competitive in the marketplace, and reflects the feedback of our stockholders, and to confirm that our compensation policies and practices do not encourage excessive risk taking.
Annual Review Process
The compensation arrangementfollowing highlights the Compensation Committee’s annual review process:
Ongoing engagement with stockholders
arrow_greenxl.jpg

Key Inputs
Compensation consultant: Compensia, the Compensation Committee’s independent compensation consultant, provides input at least annually with respect to overall executive compensation decisions and analyses for our NEOs through a review of competitive market data. Compensia provided market data and other input to the Compensation Committee in connection with the enhancements to our compensation program made in 2019 and implemented in 2020.
Management: Management provides feedback and expertise regarding compensation matters for NEOs, including appropriate amounts, targets and goals necessary to recruit, retain and incentivize our employees. No member of management is involved in discussions or deliberations regarding his or her own compensation.
Stockholder feedback: Through our annual engagement cycle, the Compensation Committee is able to obtain valuable insight on stockholder preferences as well as market best practices.
Other: The Compensation Committee considers comparative peer group data, market benchmarking and analysis obtained from several sources including Compensia and Radford.
GOAL SETTING
MARCH
BENCHMARK AND REVIEW
APRIL-DECEMBER
Discuss the Company’s compensation policies and practices for employees as they relate to risk management and risk-taking incentives
Review and approve goals and objectives
Establish target pay levels
Review and approve compensation peer group
Evaluate market trends
Review say-on-pay results
Engage with stockholders to gain critical feedback
Benchmark CEO & NEO compensation
Review compensation policies against peers
Evaluate pay for performance alignment
arrow_greenxup.jpg
EVALUATE
JANUARY
APPROVE
JANUARY - FEBRUARY
arrow_green.jpg
Evaluate performance against metrics
Assess individual goals
Certify performance results
Consider and recommend incentive compensation payout amounts and annual equity awards
Review pay equity, diversity and representation
Review management performance reviews
Approve compensation payout amounts and annual equity grants
Approve payouts subject to Board certification of results
arrow_greenxr.jpg
Ongoing engagement with stockholders
2022 Proxy Statement41

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Performance Reviews and Board Reports
Our management team, including our CEO, conducts a documented annual review of the performance of each member of our leadership team, excluding Mr. Daddario who is not a member of our leadership team and whose annual performance review, which differs from the leadership team, is described further below. This review includes an assessment against goals and a corporate “scorecard” for each of our executive officers, including our NEOs (other than Mr. Bhutani and Mr. Daddario), was negotiated by the then Chief Executive Officer, and submittedleadership team NEOs. Summaries of such reviews are presented to our Board or the Compensation Committee, as applicable,including an assessment of performance achievement against each person’s goals and targets. This helps to inform the Compensation Committee’s decisions regarding awards and payout levels.
In addition, in 2020, we rolled out a new development program called HALE360 for approval. Eachour executive leadership team and high potential senior leaders. Through this program, leadership team members are provided additional feedback from multiple levels in the organization, a succession plan review and specific development priorities set against a set of common expectations. The HALE360 is an opportunity for leaders to deeply understand expectations to succeed at the thenhighest level in the company and helps achieve a cohesive leadership pipeline with diverse backgrounds, expertise and ideas. For executives, a HALE360 typically includes feedback directly from the CEO and Chief ExecutivePeople Officer. Management anticipates conducting a full HALE360 for each executive every two to three years.
YEAR-END
PERFORMANCE
Individual performance scorecards reviewed
a51_right.jpg
Written Development Summary & Discussion
Self and Manager Assessment
ONGOING DEVELOPMENT
Management feedback
Succession plan review
HALE modeling
a51_right.jpg
HALE, an acronym for Hunger, Acumen, Leadership and Expertise, was created to help committed leaders grow into C-suite executives.
HALE is about helping individuals explore their potential and not about assessing their relative performance.”
Aman Bhutani
As Chief Accounting Officer, Mr. Daddario’s annual compensation elements and individual performance goals and achievements are reviewed on an annual basis by our Board orCompensation Committee, with input from our management team, including our CEO. The review is conducted pursuant to a formulaic matrix that measures both the quality and quantity of performance achievement according to a pre-established grid. At the end of each performance year, our management team reviews individual performance achievement against the grid and makes recommendations to the Compensation Committee as applicable, exercised their judgmentregarding payout of performance awards and adjustments to set a totalannual compensation package for these executive officers that was competitive as measured against their assessment of the market and the compensation packages of our then-existing executive team. In negotiating these packages, the then Chief Executive Officer considered the total compensation package that would be necessary to recruit or retain these executive officers and provide themin accordance with the appropriate incentives to drive growth in the value of our business. In approving these new hire arrangements, the members of our Board relied on their experience and judgment, and that of the then Chief Executive Officer, and reviewed the then Chief Executive Officer's recommendations to ensure the compensation packages were appropriate based on the executive officer's title and position.
The compensation arrangement for Mr. Bhutani as Chief Executive Officer was negotiated by our Board. For Mr. Bhutani, our Board exercised its judgment to set compensation that would align his interests with our stockholders and incentivize him to lead us to achieve our business objectives over the long-term and recruit him to join GoDaddy in 2019. To inform its judgment, our Board reviewed competitive market data of compensation opportunities for Chief Executive Officers at comparable technology companies, past experience and anticipated future contributions in the role of Chief Executive Officer and internal pay equity, as well as compensation opportunities from his prior employer he would forfeit by accepting our offer. As part of our negotiations with Mr. Bhutani, we agreed to front load his equity compensation to 2019, and in exchange, he would not not receive an equity award in 2020.A complete description of the agreement entered into with Mr. Bhutani isparameters set forth in the "Executive Employment Agreement" section below.grid.
42
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Performance Targets Designed to Reward Stretch Performance
The decision-making process described above helps inform all aspects of the Company’s compensation arrangement for Mr. Daddario was negotiated by Mr. Winborne. Mr. Daddario does not have a written employment agreement.
Adjustments to executiveprograms, including the performance metrics that underlie our short-term and long-term incentive compensation for other NEOs have resulted from our desire to remain market competitive, to address retention concerns or to reflect changes in or recognition of an executive officer's title, authority or job responsibilities.
Our Compensation Committee engaged Compensia, to assist with 2020 executive compensation decisions, including providing support and specific analyses with regard to competitive market data as well as data on equity spending.programs. The Compensation Committee revises and Board usedselects performance metrics on an annual basis that are designed to incentivize and reward our executives over the competitive market data to inform their judgment about 2020 executive compensation decisions but did not benchmark or target compensationshort- and long-term while encouraging performance in critical operational and financial areas of any executive officer to a specific percentile.
28

Table of Contents
Compensia reports directly to our business. The Compensation Committee then establishes the levels of performance necessary to achieve those metrics in a manner that is designed to motivate our leadership team to achieve stretch levels of business performance that lead to increased stockholder value. For 2021 and not to management, is independent from us and provides no other services to us.
Impact of 2020 Stockholder Advisory Vote on Compensation of NEOs
We conducted a say-on-pay vote at our 2020 Annual Meeting of Stockholders. 64.4% of the votes cast by stockholders were in favor of approving our NEOs' compensation. While evaluating our executive compensation program,historically, the Compensation Committee approved bookings, uFCF and Board consideredrTSR for our short- and long-term incentive programs.
STIP
Bookings:
Indicator of the expected growth of the Company
Key measure of operating performance
Unlevered Free Cash Flow (uFCF):
Primary measure of liquidity
Marker of ability to pursue strategic opportunities
Indicator of balance sheet strength
LTIP
Relative Total Stockholder Return (rTSR):
Key indicator of stockholder value creation
Ties pay to performance
STIP Performance Targets. The Compensation Committee sets rigorous goals for the STIP based on company- and industry-wide outlooks for the year, historical and projected growth and performance expectations. The Company’s annual operating plan, including presentation of historical and projected uFCF targets and quarterly and year end bookings results are communicated to stockholders. On that basis, the Compensation Committee has historically focused measurement of this say-on-pay votethe executives’ annual performance on their achievement of bookings and proactively engaged with stockholders, in addition to contracting a third party compensation consultant to assist us with making the significant changes we made to our executive compensation program in 2020.uFCF metrics.
Bookings. The ultimate outcome was the re-designed executive compensation program laid out in this document, which better aligns executive incentives with thosegrowth of our stockholders.business relies on our ability to generate bookings and revenue from the sale of our products and services. Accordingly, bookings is a strong indicator of the expected and actual growth of our Company and a key measure of our operating performance. In addition, we rely on our ability to grow our Company through investments in our business, our employees and new products and services for our customers.
RoleUnlevered Free Cash Flow. uFCF, a primary measure of Stockholder Engagementour liquidity, indicates our ability to engage in these strategic opportunities and strengthen our balance sheet.
We believe inIn determining the importance of regularly engaging withbookings and uFCF targets for our NEOs, the Compensation Committee considers the Company’s and our peers’ business objectives, projections and growth opportunities, market outlooks and feedback from our stockholders. In particular, during 2020, we held meetingsTargets are set with sixteenstretch goals that are more rigorous, requiring a higher growth percentage to achieve payouts above target.
LTIP Performance Targets. Our performance-based LTIP awards are structured to incentivize and focus our executives on performance that drives stockholder value. In response to stockholder feedback, the Compensation Committee selected a performance metric for our performance-based LTIP awards that is based on a relative total stockholder return against the constituents of the Nasdaq Internet Index. Consistent with past years, achievement of target levels requires median performance at the 50th percentile of the rTSR comparator group. In addition, the number of shares earned for the rTSR portion of the award is capped at 200% of target, and no shares are earned if rTSR for the three-year performance period falls below the 25th percentile of the rTSR comparator group.
longtermincentivetrgt.jpg
2022 Proxy Statement43

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Principal Elements of our top twenty active stockholders, which collectively represent approximately 64%Pay
The primary elements of our outstanding shares. We also conducted two formal stockholder outreach initiatives, specifically to address concerns around executive compensation and other governance matters. In May and June, our Investor Relations department held meetings with many of our largest stockholders to gather feedback and better understand stockholder concerns around executive compensation. In December 2020, we conducted a virtual roadshow with our Board Chairman, Chuck Robel, our Chief Communications Officer, Karen Tillman, who also serves as executive sponsor of our ESG initiatives, and Mark Grant, Vice President of Investor Relations. During this roadshow, we met with stockholders representing 48% of our outstanding shares, including nine of our top ten largest active stockholders. We gathered their feedback and concerns, but also shared progress since the June meetings, introduced the substantial changes we made in 2020 to our compensation program outlined above, and discussed ways to further align GoDaddy's operations, policies, and programs with our stockholder interests.
The two most common areas of concern heard from stockholders in 2020 were executive compensation, and the classified nature of our Board of Directors. During our December roadshow, we shared multiple approaches we have considered for how we could address both concerns. The changes we made in 2020 to our compensation program and re-balancing of long-term incentives for NEOs were met with universally positive feedback from stockholders. We also received strong positive feedback on our commitment to explore options and timelines for potential declassification of our Board of Directors. As noted above, we are committed to presenting for Board consideration, a proposal to begin declassification of our Board beginning with the class of Directors up for election in 2023. If adopted by the Board, this proposal would be brought before the stockholders for a vote at our Annual Meeting of Stockholders in 2022.
We believe our proactive engagement with stockholders in 2020, coupled with the tangible, observable changes enacted in 2020, demonstrate GoDaddy's strong desire to align its operations, policies, and practices with the best interests of our stockholders.
We value feedback we receive from our stockholders and we seek to optimize our corporate governance by refining our relevant policies, procedures and practices. In addition to the engagement described above, we also communicate with our stockholders through a number of routine forums, including quarterly earnings calls, SEC filings, our annual report and proxy statement, our annual meeting of stockholders, investor meetings and conferences, and our Investor Relations site.
Components of Executive Compensation Program
The compensation program for our executive officers, including our NEOs consists of the following primary components:
a base salary;salary
, short-term cash incentives;incentive compensation
and long-term equity incentives;
incentive compensationbroad-based employee benefits; and
post-termination severance benefits.
. We believe these five primary compensation components providereflect our core principles by establishing an executive compensation program that attractsoffers fair, equitable and retains competitive compensation aimed to attract and retain qualified individuals, that links individual performance to corporate performance, focuses the efforts of our executive
29

Table of Contents
officers on the achievement of both our short- and long-term objectives and aligns our executive officers' interests with those of our stockholders.is responsive to stockholder feedback. Our executives’ total compensation packages may include additional broad-based employee benefits as described in the section titled “Other Compensation Policies and Practices — Additional Pay Elements” below.
Target Mix

ElementCEOOther NEOs (average)2021 Compensation PlanRationale
FIXED
Base Salary
piechart_trgtmixceo-01.jpg
piechart_trgtmixneos-01.jpg
Targeted at competitive levels and based on past experience and expected future contributions
Establishes competitive pay that properly incentivizes executive officers for day-to-day responsibilities
VARIABLE
Short-Term Incentive Compensation
piechart_trgtmixceo-02.jpg
piechart_trgtmixneos-02.jpg
80% - Corporate Performance Goal
50% Bookings
50% Unlevered Free Cash Flow
20% - Individual Performance Goals
Provides the appropriate incentives for our executive officers to work collaboratively as a team to achieve important financial, business and strategic goals in our operating plan and to reward individual contributions
Long-Term Incentive Compensation
piechart_trgtmixceo-03.jpg
piechart_trgtmixceo-04.jpg
piechart_trgtmixneos-03.jpg
piechart_trgtmixneos-04.jpg
50% - PSUs
100% relative TSR measured against the Nasdaq Internet Index
Cliff vests after 3-year performance period
50% - RSUs
Vest over a 4-year period with 25% vesting after the first year and equal quarterly vesting for the next 3 years
Strengthens the alignment between the interests of our executive officers and stockholders by tying vesting of awards to achievement of a relative TSR measure against the Nasdaq Internet Index, which incentivizes our executives to drive long-term stockholder value
Our use of both time- and performance-based equity awards also promotes executive officer retention by linking vesting to continued employment
The overall use and weight of each primary compensation element is based on our subjective determinationa number of the importance of each element in meeting our overall objectives. As described above, wefactors, including historical compensation levels, market competitiveness, performance objectives and individual contributions. We seek to makeallocate a significant amountportion of each executive officer's total potentialannual target compensation to performance-based compensation that is "at risk" based on corporate performance, including cash performance bonuses and performance-based equity awards. These awards which are earned only if we achieve specified key short-term and long-term performance objectives. Components of compensation as a percentage of total actual compensation in 2020 for our CEO and for our other NEOs, respectively, are reflected in the graphs below (excluding compensation shown under "All Other Compensation" in the
44
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Annual Compensation Table):
compmixupdated1.jpg
In connection with the initial hiring of certain executive officers, we have provided cash sign-on bonuses or relocation benefits to attract and recruit qualified candidates, and in an amount and on terms our CEO and our Board determined are appropriate based on the candidate's anticipated title and position.
Base salarySalary
We provide base salaries to compensate ourattract and retain key employees, including our NEOs, and to compensate them for services rendered on a day-to-day basis. The 2020 baseBase salary for eachis the only fixed component of our NEOs (other than Mr. Bhutani) was based on our subjective assessment of what amount would be market competitive based on his or her title and expected future contribution. Effective April 1, 2020,compensation program. The Compensation Committee annually reviews the base salaries for certain of our NEOs were increased by our Board as indicated in the table below, withexecutives based on comparative data and input from Mr. Bhutani, taking into accountCompensia and seeks input from our CEO, to ensure we are providing competitive pay against the market data for their respectivethe applicable executive’s role, their past experience with usthe Company and expected future contributions. Except as noted below, we did not make anyBase salary adjustments toare generally made effective on April 1 of the base salaries for any of our NEOs in 2020.Mr. Bhutani's base salary was set at the time he joined our company in 2019 and was approved by our Board.year they are approved.
The following table shows the annual base salaries for our NEOs as of December 31, 2021 and December 31, 2020. Other than the modest increase for Mr. Daddario, base salaries for our NEOs were not adjusted for 2021. Mr. Bhutani's base salary was set at the time he joined our Company in 2019 and was approved by our Board. The base salaries for Mr. McCaffrey and Ms. Lau were set at the time they joined our Company in June and July 2021, respectively, and were approved by our Compensation Committee. The amounts in the "Salary"“2021 Base Salary” column of the "Summary“Summary Compensation Table"Table” below represent the salary actually paid to our NEOs during 2020.2021.
Name2021 Base Salary ($)2020 Base Salary ($)
Aman Bhutani1,000,0001,000,000
Nick Daddario305,000300,000
Michele Lau475,000N/A
Mark McCaffrey525,000N/A
Raymond Winborne525,000525,000
Nima Kelly(1)
525,000525,000

(1)
On April 21, 2021, Ms. Kelly transitioned to a strategic advisor role and received a $20,000 monthly salary through her December 31, 2021 retirement date.
NameBase Salary ($)
Aman Bhutani1,000,000 
Raymond E. Winborne(1)
525,000 
James M. Carroll515,000 
Nick Daddario(3)
300,000 
Nima J. Kelly(1)
525,000 
Andrew N. Low Ah Kee(2)
550,000 

(1)    Mr. Winborne and Ms. Kelly's annual base salaries were each increased to $525,000 from $500,000, effective April 1, 2020.
(2)    Mr. Low Ah Kee's annual base salary was increased to $550,000 from $500,000, effective April 1, 2020. The payment of the annual base salary for Mr. Low Ah Kee was pro-rated based on his term of employment with us during 2020. Mr. Low Ah Kee resigned on November 13, 2020 and his base salary reflects that in effect as of his termination date.
(3)    Mr. Daddario's annual base salary was increased to $300,000 from $285,000, effective April 1, 2020.
30

Table of Contents
Short-term incentives (annual cash bonuses)2021 Short-Term Incentive Plan
Our short-term cash incentive program seeksSTIP aims to provide incentives to our executive officers, including our NEOs, tothat drive annual performance based on our operating plan.plan and individual performance goals. At the beginning of each year, our Board orthe Compensation Committee, with input from our management team, establishes corporate and individual performance goals and the formula for paying cash bonuses.payout formulas. The performance goals are intended to be stretch goals, which are attainable through focused efforts and leadership by our executive officers. Each executive officer is eligible to earn a portion of his or her target cash bonusshort-term incentive opportunity based on the achievement against these pre-established performance goals and their relative weightings under the formulaformulas established by our Board orthe Compensation Committee for that year.the year in review.
Effective April 1, 2020, Ms. Kelly's target cash bonus opportunity was increased to 100% of her base salary from 60% by our Board, with input from Mr. Bhutani, taking into account competitive market data, her past experience with us and expected future contributions. Except for this increase to Ms. Kelly's target cash bonus opportunity, we did not make any adjustments to the target cash bonus opportunity for anyThe components of our 2021 STIP consisted of a corporate performance component and an individual performance component. For all NEOs in 2020.except Mr. Bhutani's target cash bonus opportunityDaddario, the corporate performance component was set through negotiationsweighted at 80% of the time he joined us in 2019overall STIP award and the individual performance component was approved by our Board. To determine an NEO'sweighted at 20% of the overall STIP award. For Mr. Daddario’s 2021 STIP award, the corporate performance component made up 70% and the individual performance component made up 30%. Our Compensation Committee has reserved discretion to adjust upward or downward the achievement levels and/or actual bonus, a multiplier is calculated based on actual achievement againstbonuses paid if they deem appropriate, within the parameters of the performance objectives described below and is applied to the target cash bonus opportunity to determine the actual cash bonus.framework.
The following table shows the target cash bonus opportunities for our NEOs for 2020:
NameTarget Bonus as a Percentage of Base Salary
Aman Bhutani100 2022 Proxy Statement%
Raymond E. Winborne100 %
James M. Carroll60 %
Nick Daddario40 %
Nima J. Kelly(1)
90 %
Andrew N. Low Ah Kee(2)
100 %45


(1)     Ms. Kelly's target cash bonus opportunity was increased to 100% of her base salary from 60%, effective April 1, 2020. The table reflects her prorated target bonus percentage applicable for 2020.
(2)     Mr. Low Ah Kee resigned on November 13, 2020 and did not receive a cash bonus for 2020.
2020 cash bonus plan. For 2020, the cash bonus plan consisted of two components: a corporate performance goal component (80% weight) and an individual performance goal component (20% weight). We believe this design provided the appropriate incentives for our executive officers, including our NEOs, to work collaboratively as a team to achieve important financial, business and strategic goals in our 2020 operating plan and to reward individual contributions. The corporate performance goal component was based on the achievement of certain levels of bookings and unlevered free cash flow. Our Board or Compensation Committee has reserved discretion to adjust the achievement levels and/or actual bonuses paid if they deem appropriate.
Our 2020 goals, which were established by our Board, were weighted as follows:
Performance GoalWeighting
BookingsProxy Summary50 Board and Governance Matters%Executive CompensationAudit MattersOther Management ProposalsOther Information
Unlevered Free Cash Flow50 %
31

2021 STIP Performance Goals
Bookings. Corporate Performance Goals and Performance Cap.We calculate bookings for bonus plan purposes As in prior years, the same manner as we disclosed in our 2020 Form 10-K. The following table describescorporate performance component of the STIP was based on the achievement of pre-established levels of bookings required to be achieved in 2020 and uFCF, as set forth below, which are key indicators of our operating performance, expected growth and balance sheet strength. For 2021, the corresponding multipliers applied to the portionbookings and uFCF performance metrics were weighted equally at 50% of the eligible bonus (50% of the 2020 bonus) upon achievement of thiscorporate performance goal:component.
Bookings(1)
Multiplier AllocatedThe chart to Bookings
$3.875the right illustrates the levels of bookings required to be achieved in 2021, based on a bookings target of $4.210 billion, and greaterA multiplier of 150% is allocated tothe corresponding multipliers applied based on achievement of this performance goal.
At least $3.675 billion but less In order to incentivize stretch performance, these performance targets were set at higher levels than $3.875 billionour actual achievement levels in 2020. In no event will the performance multiplier exceed 150% of target.A multiplier between 50% and 150% is allocated to achievement of this performance goal, based on the level of achievement within the bookings range.
Less than $3.675 billionNo amount is payable with respect to this performance goal.
line_bookingxpayout.jpg

(1)    If we achieved bookings in 2020 within $37 million of $3.775 billion, this would have resulted in 100% achievement of the 50% of bonus opportunity applicable to bookings.
Unlevered Free Cash Flow. Unlevered free cash flow is a measure of our liquidity used by management to evaluate our business prior to the impact of our capital structure and restructuring and after purchases of property and equipment. Such liquidity can be used by us for strategic opportunities and strengthening our balance sheet. However, given our debt obligations, unlevered free cash flow does not represent residual cash flow available for discretionary expenses.
The following table describes the levels of unlevered free cash flow required to be achieved in 2020 and the corresponding multipliers applied to the portion of the eligible bonus (50% of the 2020 bonus) upon achievement of this performance goal:
Unlevered Free Cash Flow(1)
Multiplier AllocatedThe chart to Unlevered Free Cash Flow
$855the right illustrates the levels of uFCF required to be achieved in 2021, based on a uFCF target of $945.0 million, and greaterA multiplier of 150% is allocated tothe corresponding multipliers applied based on achievement of this performance goal.
At least $815 million but less In order to incentivize stretch performance, these performance targets were set at higher levels than $855 millionour actual achievement levels in 2020. In no event will the performance multiplier exceed 150% of target.A multiplier between 50% and 150% is allocated to achievement of this performance goal, based on the level of achievement within the unlevered free cash flow range.
Less than $815 millionNo amount is payable with respect to this performance goal.
line_ufcfxpayout.jpg

(1)    If we achieved unlevered free cash flow in 2020 within $10 million of $835 million, this would have resulted in 100% achievement of the 50% of bonus opportunity applicable to unlevered free cash flow.
Individual performance goalsPerformance Goals and 2022 Individual Performance Cap.. The As noted above, 20% of the 2021 STIP award (30% in the case of Mr. Daddario) was subject to the achievement of individual performance goals component was based on a qualitative assessment of each executive officer'sestablished for the NEO under the individual performance component. The Compensation Committee takes a measured approach on individual performance review to ensure that our executives are appropriately motivated and incentivized to continue to perform at high levels and to avoid any incentives for 2020excessive risk-taking. Historically, the Compensation Committee has not approved payment in respect of the individual component above 200% of target. For Mr. Daddario, payout of his individual performance component is capped at 125% of target. The achievement by considering criteria such as professional effectiveness, leadership, strategic and operational execution and creativity.
2020 Results. Following the 2020 performance period, our Board, with the assistanceeach NEO of our management team, assessed our performance against the 2020 corporatehis or her individual performance goals and determined that we achieved bookings of $3.775 billion (resulting inthe resulting award payout under the 2021 STIP is described below under “— 2021 STIP Results — Individual Performance Component.”
For 2022, the Compensation Committee has approved a multiplier of 100% forcap on the bookings performance goal) and unlevered free cash flow of $825.4 million (resulting in a multiplier of 100% for the unlevered free cash flow performance goal). This resulted in an aggregatemaximum achievement percentage of 100% for the corporate performance component.
Following the 2020 performance period, our Board conducted a qualitative assessment of each executive officer's performance in 2020 to determine his or her achievement percentagelevel for the individual performance goals component. Our Board determinedcomponent under the individual performance goals component was achieved as to 100% for each NEO. Mr. Bhutani assisted our Board with this assessment for these NEOs, except that he did not provide input with respect to his own performance.
The cash bonus paid to each2022 STIP of these NEOs for 2020 is set forth in the "Summary Compensation Table" below.
Long-term incentives (equity awards)
We grant equity awards to motivate and reward our employees, including our executive officers and NEOs, for our long-term performance and thereby align the interests300% of our employees with those of our stockholders. Additionally, equity awards provide an important retention tool for all employees as the awards are subject to vesting over an extended period of time and provide for only a limited exercise period following termination of employment.
32

Form of Equity Awards. In 2018 and 2019, we granted to certain executive officers, including certain of our NEOs, awards that consisted of a mix of stock options, RSUs, and PSUs, with one-third of each award in the form of stock options subject to time-based vesting, one-third of each award in the form of RSUs subject to time-based vesting, and one-third of each award in the form of PSUs. The stock options and RSUs generally vest over a four-year vesting period, and the PSUs generally vest only if (1) we achieve annual performance targets (bookings and unlevered free cash flow targets) for each of the four years following the grant date and (2) the recipient remains in service with us through the applicable vesting date.We believed this mix balanced our desire to provide additional retention incentives to our executive officers and also reward them only if we achieve sustainable growth in our business over the long-term.
In 2020, in consultation with Compensia, we made the following changes to our equity compensation program for executives consistent with practices of our peer companies: (1) we removed the stock option component,target, such that our 2020 equity compensation program for executive officers who received grants was 50% RSUs and 50% PSUs and (2) we changed the PSU program so that the PSUs vest based on achievementaggregate maximum payout under each NEO’s award will in no event exceed 180% of a relative TSR metric over a three-year performance period.Accordingly, for 2020, we granted to each of Messrs. Winborne, Carroll, and Low Ah Kee an award that consists of the following mix of RSUs and PSUs:his or her target award.
50% of the award was in the form of RSUs that vest over a four-year period, with 25% of the RSUs vesting on the first day of the month following the first anniversary of the applicable vesting commencement date and then in equal quarterly installments thereafter, subject to the NEO’s continued service with us through the applicable vesting date.
50% of the award was in the form of PSUs that become eligible to vest based on the relative TSR of our Class A common stock as compared to a selected index of public internet companies, during a three-year performance period ending on December 31, 2022 (or upon a change in control that occurs before this date, as described in "Potential Payments Upon Termination or Change in Control" below), as follows: (1) 50% of the target number of PSUs will become eligible to vest if the TSR of our Class A common stock is at the 25th percentile, (2) 100% of the target number of PSUs will become eligible to vest if the TSR of our Class A common stock is at the 50th percentile, and (3) 200% of the target number of the PSUs will become eligible to vest if the TSR of our Class A common stock is at the 85th percentile. If the TSR of our Class A common stock falls between any of these percentile thresholds, the number of PSUs that will become eligible to vest is determined based on linear interpolation. Any PSUs that become eligible to vest are scheduled to vest on the later of the date our Compensation Committee determines the relative TSR or March 1, 2023, subject to the applicable NEO’s continued service with us through the applicable vesting date.
Additional equity awards were granted to these NEOs to account for our transition to the TSR-based PSUs in 2020. These transitional equity awards were in the form of RSUs that vest over a two-year period, with one-third of the RSUs vesting on the first day of the month following the first anniversary of the applicable vesting commencement date and two-thirds of the RSUs vesting on the first day of the month following the second anniversary of the applicable vesting commencement date, subject to the NEO's continued service with us through the applicable vesting date. For each of these NEOs, the intended award value of this equity award was 20% of the intended award value of the other equity award granted to the NEO in 2020.
We believed this mix balanced our desire to provide additional retention incentives to our executive officers,reward them if our value increases relative to our peers (which benefits our stockholders), and be competitive with market practices. Under the terms of Mr. Bhutani's employment agreement with us, he agreed to receive annual focal awards beginning in 2021, in exchange for a larger equity award in connection with his hiring. Accordingly, no equity awards were granted to Mr. Bhutani in 2020.
33

The following table shows the history of our equity award granting practices with respect to our NEOs:
Year Granted46
graphic_runners.jpg
Type of Award

Vesting Schedule
Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
2021 NEO Target STIP Opportunities.The following table shows the target short-term incentive opportunities for our NEOs for 2021:
NameTarget Short-Term
Incentive (% of
Base Salary)
Aman Bhutani100%
Nick Daddario40%
Michele Lau(1)
70%
Mark McCaffrey(1)
80%
Raymond Winborne(2)
— 
Nima Kelly(2)
— 
(1)Mr. McCaffrey’s and Ms. Lau’s 2021 target short-term incentive awards were pro-rated to reflect their partial year of service with us.
(2)Pursuant to their transition agreements, which are described under “Potential and Actual Payments on Termination or Change in Control” below, Mr. Winborne and Ms. Kelly were not eligible to participate in the Company’s 2021 STIP. Instead, they each received a termination payment of $262,500, which reflected a pro-rated target bonus for the period January 1 through June 30, 2021.
2021 STIP Results
Corporate Performance Component. Following the 2021 performance period, the Compensation Committee, with the assistance of our management team, assessed the Company’s performance against the 2021 corporate performance goals and determined that we achieved bookings of $4.232 billion (resulting in a multiplier of 102.1% for the bookings performance goal) and uFCF of $960.0 million (resulting in a multiplier of 111.5% for the uFCF performance goal). This resulted in an aggregate achievement percentage of 107% for the corporate performance component.
Below $4.097 billionAt least $4.097 billion but less than $4.322 billion$4.322 billion and greater
bar_bookings.jpg
Bookings (50% Weighting)
bar_booking0xpercent1.jpg
bar_booking50xpercent1.jpg
0%Between 50% and 150%, based on level of achievement
150%
(Achievement Cap)
Below $920 millionAt least $920 million but less than $970 million$970 million and greater
bar_unleveredfreecash.jpg
Unlevered Free Cash (50% Weighting)
bar_booking0xpercent1.jpg
bar_booking50xpercent1.jpg
0%Between 50% and 150%, based on level of achievement
150%
(Achievement Cap)
Compensation Committee Discretion to Reduce Corporate Component Achievement Results.
In November 2021, we experienced a security breach within our Managed WordPress hosting platform. Given our position as a leading Internet company trusted by millions of customers worldwide, we take our cybersecurity extremely seriously. In its deliberations, the Compensation Committee carefully considered the impact of the incident on the Company and its stakeholders. Although we have taken actions to resolve the incident, the Compensation Committee concluded, and management agreed, that a reduction in the 2021 STIP for our leadership team members was appropriate. Accordingly, pursuant to its discretion in the administration of the 2021 STIP, the Compensation Committee approved a reduction in the aggregate achievement percentage resulting in a deemed achievement of 105% for our leadership team, which includes our NEOs other than Mr. Daddario.
pg48_barchartxcompensation.jpg

2022 Proxy Statement47

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Individual Performance Component. Following the 2021 performance period, the Compensation Committee, with insight from management, conducted its annual assessment of each NEO’s individual performance over the year to determine his or her individual achievement results. In determining Mr. Bhutani’s performance achievement levels, the Compensation Committee considered his performance as CEO with input from other management team members and other independent members of the Compensation Committee. Mr. Bhutani did not participate in discussions regarding his achievement levels.
For each other NEO, Mr. Bhutani, with input from other members of management, including the Company’s Chief People Officer, conducted a qualitative and quantitative assessment of their individual performance achievement levels against their pre-established goals and metrics. Additionally, Mr. Bhutani and management evaluated the overall performance of each individual and their respective operating teams, which included summaries of the bi-annual review process, specific accomplishments attained and key areas of focus for each individual.
Following a recommendation of the level of achievement for each NEO (as well as other leadership team members) the Compensation Committee engaged in a robust discussion of each individual’s annual performance and his or her relative contribution to the Company’s overall performance to determine and approve the ultimate percentage levels attained. The highlights of these discussions are set forth below. Following these robust discussions, the Compensation Committee determined that each NEO achieved his or her individual performance component at 100% of target, with the exception of Ms. Lau, whose achievement percentage was 115% of target. Examples of the individual performance goals achieved for each of our NEOs and STIP targets and payouts for 2021 for each NEO, are set forth below:
bhutani.jpg
mccaffrey1.jpg
Examples of Individual Achievements:
Led the Company’s strategic focus, including through key acquisitions, such as the successful integration of Poynt and the launch of our OmniCommerce offering
Oversaw key growth strategies that resulted in record levels of revenue
Established safe and flexible working environments for employees through a “human first” approach resulting in enhanced productivity during the COVID-19 pandemic
Examples of Individual Achievements:
In his first 6 months as Chief Financial Officer:
Assimilated quickly into the CFO role, creating strong connections with the Board and the rest of the management team
Demonstrated steady leadership in optimizing the Company’s real estate and facilities strategy amid the global pandemic
Developed new strategy for investor communications
Aman BhutaniMark McCaffrey
2016 and 2017Stock Options50% of the equity award was in the form of stock options that vest and become exercisable over a four-year period as to 25% of the stock option each year on the anniversary of the applicable vesting commencement date, subject to the NEO's continued employment.
PSUs50% of the equity award was in the form of PSUs that vest over a four-year period as to 25% of the PSUs each year based on achievement of annual bookings and unlevered free cash flow targets established by our Board or our Compensation Committee on an annual basis, subject to the applicable NEO's continued service with us through the applicable vesting date.
2018 and 2019Stock options
One-third of the equity award was in the form of stock options that vest and become exercisable over a four-year period, as follows:Target STI
Individual Component
Corporate ComponentFor the stock option granted to Mr. Bhutani in 2019 in connection with his hire, 30% of the option vests on the first anniversary of the applicable vesting commencement date, 7.5% of the option vests in each of the following four quarters, and 5% of the options vests in each of the following eight quarters, subject to Mr. Bhutani's continued service with us through the applicable vesting date.(1)
Total Achievement
Total Bonus
— $1,000,000
— 100%
— 105%
— 104%
— $1,040,000
Target STI
Individual Component
Corporate ComponentFor each of these stock options granted to our other NEOs, 25% of the stock option vests on the first anniversary of the applicable vesting commencement date and then in equal quarterly installments thereafter, subject to the NEO's continued service with us through the applicable vesting date.(1)
Total Achievement
Total Bonus
— $420,000
— 100%
— 105%
— 104%
— $254,900(2)
RSUs
nd-headxshotxvb2.jpg
One-thirdExamples of the equity award was in the form of RSUs that vest and become exercisable over a four-year period, as follows:Individual Achievements:
ForAssisted in the RSUs granted to Mr. Bhutani in 2019 in connection with his hire, 30%development of the RSUs vest on the first dayresegmentation of the month following the first anniversary of the applicable vesting commencement date, 7.5% of the RSUs vest in each of the following four quarters, and 5% of the RSUs vest in each of the following eight quarters, subject to Mr. Bhutani's continued service with us through the applicable vesting date.Company’s financials into a two pillar presentation
For eachSupported key investor day initiatives, including systems, analytics, accounting policies and financial reporting impacts
Continued to drive systems integrations and infrastructure support for recent acquisitions, including Poynt and Pagely, and product launches
lau.jpg
Examples of these RSUs granted to our other NEOs, 25% ofIndividual Achievements:
In her first 6 months as Chief Legal Officer:
Rebuilt the RSUs vest on the first day of the monthCompany’s legal and governance functions while maintaining stability following the first anniversaryretirement of a long-tenured leader
Brought on a team of highly skilled advisors to support these functions
Established meaningful connections with the applicable vesting commencement dateBoard on important matters of corporate governance and then in equal quarterly installments thereafter, subjectstockholder engagement
Became a trusted advisor to the NEO's continued service with us through the applicable vesting date.members of senior management
PSUs
Nick DaddarioOne-third of the equity award was in the form of PSUs that vest over a four-year period as to 25% of the PSUs each year based on achievement of annual bookings and unlevered free cash flow targets, subject to the NEO's continued service with us through the applicable vesting date. The performance targets are established by our Board or our Compensation Committee on an annual basis and reflect our current objectives for the growth of our business.
2020Michele LauRSUs50% of the equity award was in the form of RSUs that vest and become exercisable over a four-year period with 25% of the RSUs vesting on the first day of the month following the first anniversary of the applicable vesting commencement date and then in equal quarterly installments thereafter, subject to the NEO's continued service with us through the applicable vesting date.
PSUs50% of
Target STI
Individual Component
Corporate Component
Total Achievement
Total Bonus
— $122,000
— 100%
— 107%
— 104.9%
— $127,461
Target STI
Individual Component
Corporate Component(1)
Total Achievement
Total Bonus
— $332,500
— 115%
— 105%
— 107%
— $168,628(2)
(1)Represents the equity award was in the form of PSUs that vest at the end of a 3-year performance periodas reduced achievement levels. See “ — Compensation Committee Discretion to Reduce Corporate Component Achievement Results” above.
(2)Mr. McCaffrey’s and Ms. Lau’s 2021 bonus opportunities were pro-rated based on the relative total stockholder return of our Class A common stock as compared to a selected index of public internet companies, subject to the applicable NEO's continued servicetime each was respectively employed with us through the applicable vesting date. On the settlement date of the applicable performance period, a participant will receive shares of our Class A common stock ranging from 0% to 200% of the originally granted PSUs based on our relative TSR as compared to the companies within the selected index.in 2021.
Certain NEOs have rights to vesting acceleration protections in the event of an involuntary terminations in connection with or apart from a change in control. See "Potential Payments Upon Termination or Change in Control" below for more information.
The material terms of these equity awards are set forth in the "Outstanding Equity Awards at Year End" table below.
34

Size of Equity Awards. We do not apply a rigid formula in determining the size of equity awards to our executive officers, including our NEOs. Instead, the size of equity awards is determined based on one or more, or a combination, of the following: the range of prior grants made to the executive team with consideration given to the nature of the position, the executive officer's experience, the executive officer's vested and unvested equity holdings in our company (if any), the equity opportunity the executive officer may have had with his or her prior employer, the competitive market, the amount of equity necessary to recruit him or her and current market conditions. Under the terms of Mr. Bhutani’s employment agreement he signed when he joined the Company in 2019, he agreed to be eligible for annual focal awards beginning in 2021, and therefore no equity awards were granted to him in 2020. Mr. Daddario received an equity award in December 2019 in connection with his appointment, and therefore no equity awards were granted to him in 2020.
The equity awards granted to our NEOs in 2020 (other than the equity award described in the "Special Equity Award" section below) cover the following number of shares of our Class A common stock:
Name
Total Award Value ($)(1)
Number of RSUs GrantedNumber of PSUs Granted
Aman Bhutani— — — 
Raymond E. Winborne6,000,00050,118 35,798 
James M. Carroll3,000,00025,059 17,899 
Nick Daddario— — — 
Nima J. Kelly— — — 
Andrew N. Low Ah Kee(2)
6,000,00050,118 35,798 

48
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
2022 CEO Individual Performance Goals
In January 2022, our Compensation Committee made certain adjustments to the individual performance metrics and factors against which Mr. Bhutani will be measured under the individual component of his 2022 STIP in his role as CEO. As in prior years, Mr. Bhutani’s 2022 STIP will continue to be weighted 80% based on corporate performance goals and 20% based on individual performance goals. By introducing predetermined individual performance objectives that are not tied to financial and operational performance metrics, the Compensation Committee believes it is better able to incentivize Mr. Bhutani to focus on key measures which will contribute to the Company’s strategic goals and ultimately lead to greater success of the Company and contribute to stockholder value creation. As in prior years, the Compensation Committee may continue to review Mr. Bhutani’s individual performance holistically in addition to the individual performance goals set forth below in order to determine his individual performance achievement. The Compensation Committee will the strategic corporate objectives to assess Mr. Bhutani’s individual performance achievement levels. Some of the predetermined performance factors for Mr. Bhutani’s 2022 short-term incentive compensation include:
ApproachDevelop and lead our approach to building relationships with our customers
Development and ExecutionOversee development of approach and execution of plan to increase the customer value surplus through competitive pricing to secure our on ramp and disrupt new categories
Enterprise FocusEnsure enterprise focus on customers’ commercial success through accelerated innovation in robust presence and commerce capabilities
Investment for Economic OpportunityProvide investment to enable economic opportunity for Pros and application developers by investigating in an ecosystem
Employee ExperienceElevate the employee experience through an unwavering commitment to our mission, our culture of learning and our celebration of inclusion and belonging
Good GovernanceEnable employees to make a difference in our communities through good governance and a focus on our mission and culture
2022 Proxy Statement49

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Long-Term Compensation
2021 Long-Term Incentive Plan
A key component of our executive compensation program is our LTIP. We structure the LTIP to include equity and equity-based awards that are designed to align with and promote our core compensation principles, including fair, equitableand competitivepay to motivate, retain and recruit our key employees, including our NEOs, thatrewards performance against rigorous metrics and promotes stockholder value by aligning the interests of our executives with those of our stockholders and responds to our stockholders.
2021 LTIP Awards
Our 2021 LTIP consisted of performance-based restricted stock units (“PSUs”) that are earned based on a three-year rTSR metric against the Nasdaq Internet Index and time-vesting restricted stock units (“RSUs”).
The table below sets forth the number of shares of our Class A common stock underlying grants of RSUs and PSUs granted to our NEOs in 2021. Our LTIP provides for 50% of the LTI value to be granted in the form of RSUs that service-vest over four years with a one-year cliff as to 25% of the RSUs and quarterly vesting for the remaining 75% thereafter, and 50% of the LTI value to be granted in the form of PSUs that vest based on the achievement of a rTSR metric over a three-year performance period, as described below. In addition, (i) upon the commencement of their employment with us in 2021, Mr. McCaffrey and Ms. Lau each received an additional RSU grant to make up for the portion of the annual bonuses they respectively forfeited when leaving their prior positions and (ii) as part of a review process for our non-executive leadership team members to promote retention and stability of critical talent in light of inflationary market pressures, Mr. Daddario received an additional RSU grant in November 2021. Mr. Winborne and Ms. Kelly became ineligible to receive grants under the LTIP in 2021 upon their termination and pursuant to their respective separation agreements.
Name
Total Award Value ($)(1)
Number of Target PSUs Granted
Number of RSUs Granted(1)
Aman Bhutani10,000,00060,47760,477
Mark McCaffrey8,000,00024,290
72,870(2)
Nick Daddario625,0002,420
5,636(3)
Michele Lau5,500,00014,966
50,885(4)
(1)The award value was converted into a number of shares based on the volume weighted average trading price for the 30 days ending on the last trading day of the month prior to the grant date. The award value reflects the intended value of the NEO’s awards approved by the Board in 20202021 and is not the same as the value reported for the named executive officerNEO for 20202021 in the “Equity Awards” column in the Summary Compensation Table.
(2)Mr. Low Ah Kee's 2020 equity awards were forfeited in their entirety upon his resignation.
Special Equity Award
In February 2020, we granted Ms. Kelly a special equity award with a total valueConsists of $2,400,000, or 34,366 time-based RSUs. 50% of the award vested on March 1, 2021. 50% of the award was scheduled to vest on March 1, 2022, but instead will vest according to the transition agreement that we and certain of our affiliates entered into with Ms. Kelly in connection with the announcement of her retirement, as described below.
Our Board approved this special equity award to provide an incentive for Ms. Kelly to remain with us and continue to make valuable contributions to our business. The size and vesting terms of this special equity award was determined by our Board after consideration of Ms. Kelly's expected future contributions to our business and her current equity holdings. The award value was converted into a number of shares based on the volume weighted average trading price for the 30 days ending on the last trading day of the month prior to the grant date. The material terms of Ms. Kelly's special equity award are set forth in the "Outstanding Equity Awards at Year End" table below. Ms. Kelly's special equity award is subject to certain vesting acceleration rights as described under "Potential Payments Upon Termination or Change in Control."
2020 performance-based vesting conditions
From 2016 through 2019, we granted to certain executive officers (including certain NEOs) PSUs(i) 24,290 RSUs that vest over four years with a four-year periodone-year cliff as to 30% of the RSUs on July 1, 2022 and quarterly vesting for the remaining 70% thereafter and (ii) 48,580 RSUs that vest in four equal semiannual installments beginning on January 1, 2022.
(3)Consists of (i) 2,420 RSUs that vest over four years with a one-year cliff as to 25% of the RSUs on March 1, 2022 and quarterly vesting for the remaining 75% thereafter and (ii) 3,216 RSUs that vest in two equal installments on each of November 1, 2022 and 2023.
(4)Consists of (i) 14,966 RSUs that vest over four years with a one-year cliff as to 30% of the RSUs on August 1, 2022 and quarterly vesting for the remaining 70% thereafter and (ii) 35,919 RSUs that vest in two equal installments on each of August 1, 2022 and 2023.
2021 PSUs.Beginning in 2020, we included PSUs each yearas a key component of our overall LTIP. These PSUs are earned and eligible to vest based on our achievement of our rTSR performance metric. We chose to implement an rTSR performance metric for our PSUs in order to more closely align our executives’ compensation to stockholder returns, and to reward superior performance while maintaining a retentive element through time-based vesting requirements. We believe the Nasdaq Internet Index is the appropriate comparator group for these awards because the index provides a sufficient number of comparator companies and represents a significant majority of companies with which the Company competes for stockholder capital.
For PSUs granted in 2021, the performance period began on January 1, 2021 and ends on December 31, 2023, and any earned PSUs will vest subject to the executive’s continued employment with us through March 1, 2024. Consistent with past years, achievement of target levels requires median performance at the 50th percentile of the rTSR comparator group. In addition, the number of shares earned for the rTSR portion of the award is capped at 200% of target and no shares are earned if rTSR for the three-year performance period falls below the 25th percentile of the rTSR comparator group.

50
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Prior Year Long-Term Incentive Grants
Prior to 2020, our long-term incentive compensation program included grants of PSUs that vest based on the achievement of annual bookingsperformance metrics (bookings and unlevered free cash flow targets established by our Board or our Compensation Committee on an annual basis,uFCF targets) during each year of a four-year performance period, subject to the applicable NEO’sexecutive’s continued serviceemployment with us through each vesting date. Accordingly, for PSUs that were granted in 2016 through 2019 and remain outstanding, a number of PSUs continue to be eligible to vest during each year of the remaining performance period. For accounting purposes, such PSUs are deemed to be granted in the year in which our Board establishes the applicable vesting date.
Certain of these PSUs granted to our NEOs were considered grantedannual performance metrics, as reflected in fiscal 2020 for accounting purposes because the underlying company performance targets were established in fiscal 2020, as indicated in footnoteFootnote 2 to the Summary Compensation Table.TheseTable below. For 2021, these PSUs were eligible to vest based on our achievement of at least $3.737$4.210 billion in bookings and at least $825$945.0 million in unlevered free cash flow in 2020,uFCF, subject to the applicable executive officer's continued service with us through the vesting date. Bookings and unlevered free cash flowuFCF are defined in the same manner as our 20202021 cash bonus plan, as described above.
Following the end of 2020, our Board,2021, the Compensation Committee, in consultation with management, reviewed our achievement against these performance objectives and determined that we achieved bookings of $3.775$4.232 billion (resulting in 100%102.1% achievement for the
35

bookings performance goal) and unlevered free cash flowuFCF of $825.4$960.0 million (resulting in 100%111.5% achievement for the unlevered free cash flowuFCF performance goal), resulting in the vesting of 100% of the applicable PSUs.tranche of PSUs for 2021.
The following table sets forth the number of PSUs that vested during 2021 for Messrs. Bhutani and Winborne and Ms. Kelly, who, due to their tenure with us prior to 2020, held PSUs under the prior LTI program.
Name
Number of
Shares Acquired
on Vesting (#)
Value Realized on Vesting ($)
Aman Bhutani24,9242,108,820
Raymond Winborne8,254698,371
Nima Kelly8,286620,590
2022 Proxy Statement51

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Other Compensation Policies and Practices
Additional Pay Elements
In addition to the primary compensation components described above, our executives’ total compensation packages include broad-based employee benefits and executive severance benefits described below.
NEO perquisites and personal benefits
We do not provide excessive perquisites to our NEOs. However, in light of the rising threat of personal cyber attacks targeted at corporate executives due to their level of access, their financial and reputational status and their use of digital devices for remote work, we cover the costs of cybersecurity protection for certain of our NEOs, including our CEO. These payments are delineated in Footnote 5 to the Summary Compensation Table.
In addition, in connection with the hiring of Mr. McCaffrey and Ms. Lau in 2021, we provided a sign-on bonus to Mr. McCaffrey of $250,000 and a relocation assistance payment to Ms. Lau of $100,000 (grossed up for applicable taxes) to assist with her relocation expenses. Our CEO and Board determined that these payments were appropriate in light of the candidates’ anticipated titles and positions. As part of our annual year end review of exceptional performances our CEO has the ability to compensate employees across the Company who go beyond to produce differentiated outcomes for our business and our customers. In April 2022, Michele Lau was one of approximately 150 employees to receive an award in recognition of her outperformance for the year. Michele was awarded $25,000 in cash from the CEO's pool in 2021.
Broad-based employee benefits
Our compensation program for our executive officers, including our NEOs, includes benefits generally available to our other full-time employees, including participation in our patent incentive program.employees. Offering these employee benefits serves to attract and retain our employees, including our NEOs. We anticipateperiodically review our employee benefits programs will be reviewed periodically in order to ensure they continue to serve these purposes and remain competitive.
We maintain a tax-qualified Section 401(k) retirement savings plan for our NEOs and other employees who satisfy the eligibility requirements. Under this plan, participants may elect to make pre-tax or Roth contributions of up to a certain portion of their current compensation, not to exceed the applicable statutory income tax limitation. Currently, we provide matching contributions made by participants in the plan up to a maximum of 3.5% of eligible compensation annually, subject to limitations in our 401(k) plan applicable to highly compensated employees. We intend for the plan to qualify under Section 401(a) of the U.S. Internal Revenue Code of 1986, as amended or the (the “Code”), enabling contributions by participants to the plan, and income earned on plan contributions, to not be taxable to participants until withdrawn from the plan. Additional benefits provided to our employees, including NEOs, consist of medical, dental, vision, short termshort-term disability, long termlong-term disability and life insurance benefits, and flexible spending accounts. Our NEOs receive these benefits on the same basis as our other full-time U.S. employees. Our NEOs are also eligible to participate in our employee stock purchase plan, or ESPP, which is a purchase plan that allows our U.S. and non-U.S. employees to purchase shares at a discount on specified purchase dates during the year, on the same terms as other U.S. employees.
Post-termination severance and change in control benefits
Mr. Bhutani entered into an employment agreement with us that provides for certain payments and benefits upon certain terminations of employment with us, both in connection with and not related to a change in control. The terms of Mr. Bhutani’s employment agreement are set forth in the section titled “Potential and Actual Payments Upon Termination or Change in Control.”
On May 1, 2021, our Board adopted a form of change in control and severance agreement (a “CIC and Severance Agreement”) for certain executive officers and key employees designated by the Compensation Committee to be party to such an agreement. Each of our NEOs (other than Mr. Bhutani, whose severance terms are set forth in his employment agreement, and Mr. Winborne and Ms. Kelly, each of whom entered into transition agreements with us in connection with their retirements) has entered into a CIC and Severance Agreement. These agreements provide assurances of specified severance benefits to each such NEO whose employment is subject to involuntary termination other than for cause or voluntary termination for good reason. We believe it is important to provide such individuals with severance benefits upon certain qualifying terminations of employment to secure their continued dedication to their work, without the distraction of negative economic consequences of potential termination. We believe these severance benefits, as compared with similarly situated individuals at companies with which we compete for talent, are appropriate since the benefits are subject to the executive officer’s entry into a release of claims in our favor. For more detail, see the section titled “Potential and Actual Payments Upon Termination or Change in Control.”
In addition, in connection with the announcement of the retirements of Mr. Winborne and Ms. Kelly in February 2021, we and
52
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
certain of our affiliates entered into transition agreements with these NEOs, which provide for certain separation benefits. For more detail, see the section titled “Potential and Actual Payments Upon Termination or Change in Control.”
Independent Compensation Consultant
Under our Compensation and Human Capital Committee Charter, the Compensation Committee has the authority to engage a compensation consultant to assist in evaluating executive officer compensation. The Compensation Committee retained Compensia, Inc. as its independent compensation consultant. Compensia assists the Compensation Committee and the Board in providing peer group analyses, competitive market data and compensation reports to inform their judgment about executive compensation decisions and related matters. Compensia reports directly to our Compensation Committee and not to management, is independent and provides no other services to the Company. Each year, the Compensation Committee evaluates the independence of its compensation consultant to determine whether the services provided by the consultant raise any conflicts of interest. In 2021, the Compensation Committee evaluated the independence of Compensia and determined that no conflict of interest existed.
Peer Group
The Compensation Committee annually reviews the composition of our peer group used to compare and review the compensation paid to our executives against the competitive market and inform our compensation program design. In determining the appropriate composition of the peer group, the Compensation Committee takes into account changes in both our business and the businesses of the peer companies that comprise the group. After consultation with Compensia, the Compensation Committee approved the following peer group for 2021 executive compensation decisions:
Akamai Technologies, Inc.
Citrix Systems, Inc.
Dropbox, Inc.
Electronic Arts, Inc.
Endurance International, Inc.
ETSY, Inc.
HubSpot, Inc.
IAC/InteractiveCorp
J2 Global
NortonLifeLock, Inc.
RealPage, Inc.
Shopify, Inc.
Square, Inc.
Twitter, Inc.
Verisign, Inc.
Wayfair, Inc.
Wix.com, Ltd.
Workday, Inc.
Zillow, Inc.
The companies in this compensation peer group were selected on the basis of their similarity to us in size, industry focus and trajectory, including: (i) similar revenue size - approximately 0.3x to 3.0x our revenue in our previous four fiscal quarters of approximately $3.1 billion; (ii) similar market capitalization - approximately 0.25x to 4.0x our market capitalization of $12.3 billion as of August 19, 2020; (iii) industry and business alignment; and (iv) similar revenue growth and adjusted EBITDA margins.
Employment Agreements
We consider maintaining a stable and effective management team, through entry into competitive employment agreements and offer letters, to be essential to protecting and enhancing the best interests of our companyCompany and stockholders. We haveIn 2019, we entered into employment agreements with certain key executives, including our NEOs.
Mr. Bhutani’san employment agreement (which was entered intowith Mr. Bhutani in connection with his hiring that provides terms that we believe offers a competitive compensation packages that serves to retain and incentivize him to perform at the highest levels. In addition, in 2019) provides that beginningconnection with their hiring in fiscal year 2021, we entered into offer letters with each of Mr. McCaffrey and continuing for each fiscal year thereafter during hisMs. Lau, which provide standard employment term, subject to the approval of our Board and his continued service as CEO on the respective grant date, Mr. Bhutani will receive an annual focal equity award in accordance with our Board’scompensation terms and the Compensation Committee’s past practice, as determined in accordance with the employment agreement. The vesting schedule of these equity awards will be no less favorable than the vesting schedule generally applicable to the other executive officers’ contemporaneous grants. Mr. Bhutani’s employment agreement expires on December 31, 2024 (and is automatically extended for an additional one-year period, unless we or Mr. Bhutani provide the other party written notice at least 30 calendar days before the extension date that the employment term under the agreement will not be extended) and provides that Mr. Bhutani is an at-will employee.
Post-termination severance benefits and change in control benefits
The employment agreements with Messrs. Bhutani and Carroll provide assurances of specified severance benefits to each such NEO whose employment is subject to involuntary termination other than for cause or voluntary termination for good reason. We believe it is important to provide such individuals with severance benefits upon certain qualifying terminations of employment to secure their continued dedication to their work, without the distraction of negative economic consequences of potential termination. We believe these severance benefits, as compared with similarly situated individuals at companies with which we compete for talent, are appropriate since the benefits are subject to the executive officer’s entry into a release of claims in our favor. For more detail, seeconditions. See the section titled “Potential and Actual Payments Upon Termination or Change in Control.”
In addition, in connection with the announcementControl” below for a description of the retirement of Mr. Winbornepayments and Ms. Kelly in February 2021, we and certain of our affiliates entered into transition agreements withbenefits that are payable under these NEOs, which provide for certain separation benefits.For more detail, see the section titled “Potential Payments Upon Termination or Change in Control.”
Tax considerations
We have not provided any of our executive officers or directors with a gross-up or other reimbursement for tax amounts the individual might pay pursuant to Code Section 280G or Code Section 409A. Code Section 280G and related Code sections provide that executive officers, directors who hold significant stockholder interests and certain other service providers could be subject to significant additional taxes if they receive payments or benefitsarrangements in connection with a termination of employment or change in controlcontrol.
Risk Assessment and Compensation Practices
Our management assesses and discusses with our Compensation Committee our compensation policies and practices for our employees as they relate to our risk management, and based upon this assessment, we believe, for the following reasons, any risks arising from such policies and practices are not reasonably likely to have a material adverse effect on us in the future:
our incentive compensation plan reflects a pay for performance philosophy rewarding NEOs and other eligible employees for achievement of performance targets, and historically, we reserve the payment of discretionary bonuses for extraordinary performance and achievement;
our equity awards generally include multi-year vesting schedules requiring long-term employee commitment; and
36
2022 Proxy Statement53

Table of Contents
exceeding certain limits,
Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
we regularly monitor short- and that we or our successor could lose a deduction on the amounts subjectlong-term compensation practices to the additional tax. Code Section 409A also imposes significant taxes on the individual in the event an executive officer, director or other service provider receives "deferred compensation" not meeting the requirements of Code Section 409A.determine whether management's objectives are achieved.
Based on the limitations imposed by Code Section 162(m), publicly traded companies generally may receive a federal income tax deduction for compensation paid to their Chief Executive Officers and to certain of their other current and former highly compensated officers that qualify as "covered employees" within the meaning of Code Section 162(m) only if the compensation is less than $1,000,000 per person during any calendar year.
We do not currently have any employees at the GoDaddy Inc. level, and therefore the Code Section 162(m) limitations described above historically have not applied to us. However, final regulations issued by the Internal Revenue Service in December 2020 would result in us being subject to these Code Section 162(m) limitations, unless the compensation is paid pursuant to a written binding contract in effect on December 20, 2019 (and not materially modified after that date) or the compensation was paid on or before December 18, 2020.
In approving the amount and form of compensation for our executive officers in the future, we expect to consider the cost to us of providing such compensation, including the potential impact of Code Section 162(m), as well as our need to maintain flexibility in compensating executive officers in a manner designed to promote our goals. Our Board or the Compensation Committee, as applicable, may, in its judgment, authorize compensation payments that will or may not be deductible when it believes that such payments are appropriate to attract, retain or motivate executive talent.
Accounting considerations
Accounting rules require us to measure the compensation expense for all share-based compensation awards made to our employees and directors, including stock options, RSUs, PSUs, and other stock-based awards, based on the "grant date fair value" of these awards. This calculation is performed for accounting purposes and reported in the compensation tables below, even though our NEOs may never realize any value from their awards. These rules also require us to recognize the "compensation cost" of our share-based compensation awards in our statements of operations over the period that the employee or director is required to render service in order to vest in the award.
Other Policies
Insider Trading Policy
We have an Insider Trading Policy that prohibits directors, officers, employees and agents (e.g., consultants and independent contractors) from doing the following:from:
trading (or advising others to trade) our securities from the time such individuals obtain material, non-public information until that information has been publicly disclosed;
trading in the shares of other companies about which such individuals learn material, non-public information through the course of their relationship with us;
for employees, officers or directors of the Company, engaging in transactions in publicly traded options, such as put and calls, and other derivative securities with respect to our securities, including hedging or similar transactions designed to decrease the risks associated with holding our securities;
engaging in short sales with respect to our securities; and
for any such individuals thatwho are required to comply with Section 16 of the Exchange Act or the blackout periods or pre-clearancepre- clearance requirements under the Insider Trading Policy (which includes all of our named executive officersNEOs that are currently employed by us),pledging Company securities as collateral for loans.
10b5-1 Trading Plans
As of the Record Date, four of our executive officers and directors were parties to 10b5-1 trading plans. In accordance with our policy,Insider Trading Policy, our officers and directors may also choose to enter into 10b5-1 trading plans in the future. We do not undertake any obligation to report 10b5-1 trading plans that may be adopted by any of our officers and directors in the future, or to report any modifications or terminations of any publicly announced plan, except to the extent required by law.applicable laws. As of the Record Date, one of our executive officers and none of our directors were parties to 10b5-1 trading plans.
37

Equity GrantAnti-Hedging and Pledging Policy
The Compensation Committee has adopted a policy that provides that the number of shares for any future equity award grant (including awards made under our Outside Director Compensation Policy) will be determined by dividing the specified value by the per share price determined based on the volume weighted average price for the 30 trading days immediately preceding the last trading day of the month priorDirectors, officers and employees are prohibited from engaging in transactions in publicly-traded options, such as puts and calls, and other derivative securities with respect to the grant date (orCompany’s securities. This prohibition extends to any hedging or similar transaction designed to decrease the risks associated with holding Company securities.
In addition, directors, officers and certain other executives may not pledge Company securities under any circumstances, including by purchasing Company securities on margin or holding Company securities in the case of an equity award granted in connection with the hire of an employeea margin account, or the appointment of a non-employee director, immediately preceding the last trading day of the month prior to the month of the hire date or appointment date,pledging securities as applicable).collateral for loans.
Compensation Recovery Policy
We have adopted a Compensation Recovery Policy or (the “clawback policy”) pursuant to which we may seek the recovery of performance-based compensation paid by us. The Compensation Recovery Policyclawback policy applies to our CEO and any executive officers during the relevant period. The Compensation Recovery Policyclawback policy provides that if (i) we restate our financial statements as a result of a material error; (ii) the amount of cash incentive compensation or performance-based equity compensation that was paid or is payable based on achievement of specific financial results paid to a participant would have been less if the financial statements had been correct; (iii) no more than three years have elapsed since the original filing date of the financial statements upon which the incentive compensation was determined; and (iv) our Compensation Committee unanimously concludes, in its sole discretion, that fraud or intentional misconduct or gross negligence by such participant caused the material error and it would be in our best interests to seek from such participant recovery of the excess compensation, then our Compensation Committee may, in its sole discretion, seek repayment from such participant, and only if such participant was found to be directly responsible for the compensation recovery trigger.
Equity Ownership Guidelines (Officers)for Our Executive Officers
We have adopted equity ownership guidelines forapplicable to our CEO and other executive officers. These guidelines provide that each executive officer is expected to attain a minimum equity interest ownership equal to two times (or six times, in the case of our CEO) his or her annual base salary (not including any bonus payments or equity grants) as follows: (i) for our existing executive officers, by December 31, 2025, and then throughout such officer's employment; and (ii) for any new executive officers, by the fifth anniversary of the date he or she commences employment, and then throughout such executive officer's employment.
54
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
In determining if an executive officer has satisfied the equity ownership guidelines, all shares of (or equity exchangeable for) the Company’s Class A common stock beneficially owned by the executive officer, or to which the executive officer is otherwise entitled, are taken into consideration. Shares underlying unexercised stock options and unvested equity awards are not taken into consideration. As of December 31, 2020,2021, all of our executive officers wereare either in compliance with the equity ownership guidelines or are on track to comply with the equity ownership guidelines within the applicable time periods. The Compensation Committee is responsible for administering the equity ownership guidelines applicable to our executive officers.
Tax Considerations
We have not provided any of our executive officers or directors with a gross-up or other reimbursement for tax amounts the individual might pay pursuant to Code Section 280G or Code Section 409A. Code Section 280G and related Code sections provide that executive officers, directors who hold significant stockholder interests and certain other service providers could be subject to significant additional taxes if they receive payments or benefits in connection with a change in control exceeding certain limits, and that we or our successor could lose a deduction on the amounts subject to the additional tax. Code Section 409A also imposes significant taxes on the individual in the event an executive officer, director or other service provider receives "deferred compensation" not meeting the requirements of Code Section 409A.
Based on the limitations imposed by Code Section 162(m), publicly traded companies generally may receive a federal income tax deduction for compensation paid to their chief executive officers and to certain of their other current and former highly compensated officers that qualify as "covered employees" within the meaning of Code Section 162(m) only if the compensation is less than $1,000,000 per person during any calendar year.
We are subject to the Section 162(m) limitations, unless the compensation is paid pursuant to a written binding contract in effect on December 20, 2019 (and not materially modified after that date) or the compensation was paid on or before December 18, 2020.
In approving the amount and form of compensation for our executive officers in the future, we expect to consider the cost to us of providing such compensation, including the potential impact of Code Section 162(m), as well as our need to maintain flexibility in compensating executive officers in a manner designed to promote our goals. Our Board or the Compensation Committee, as applicable, may, in its judgment, authorize compensation payments that will or may not be deductible when it believes that such payments are appropriate to attract, retain or motivate executive talent.
Accounting Considerations
Accounting rules require us to measure the compensation expense for all share-based compensation awards made to our employees and directors, including stock options, RSUs, PSUs and other stock-based awards, based on the "grant date fair value" of these awards. This calculation is performed for accounting purposes and reported in the compensation tables below, even though our NEOs may never realize any value from their awards. These rules also require us to recognize the "compensation cost" of our share-based compensation awards in our statements of operations over the period that the employee or director is required to render service in order to vest in the award.
2022 Proxy Statement55

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Compensation and Human Capital Committee Report
The Compensation and Human Capital Committee has reviewed and discussed with management the Compensation Discussion and Analysis provided above. Based on its review and discussions, our Compensation and Human Capital Committee has recommended to our Board that thethis Compensation Discussion and Analysis be included in this proxy statement.Proxy Statement.
Respectfully submitted by the members of the Compensation and Human Capital Committee:
Brian H. Sharples (Chairman)(Chair)
Herald Y. Chen
Leah Sweet
38
56
graphic_runners.jpg

Table of Contents
Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Executive Compensation Tables
Summary Compensation Table
The following table provides information regarding the total compensation for services rendered in all capacities earned by our NEOs who served as executive officers during the 2020 fiscal year:2021:
Name and Principal PositionYear
Salary
($)
Bonus
($)(1)
Stock Awards
($)(2)
Option Awards
($)(3)
Non-Equity Incentive Plan Compensation
($)(4)
All Other Compensation
 ($)(5)
Total
($)
Aman Bhutani,
Chief Executive Officer
20211,000,00013,237,2761,040,00013,31415,290,590
20201,000,0001,663,4281,000,0007,5003,670,928
2019326,0271,000,0006,334,6206,332,801315,5951,53814,310,581
Mark McCaffrey,
Chief Financial Officer(6)
2021298,846250,0008,672,016254,9005,5939,481,355
Nick Daddario,
Chief Accounting Officer
2021303,692676,948127,4617,6731,115,774
2020296,270118,5087,500422,278
Michele Lau,
Chief Legal Officer and Corporate Secretary(7)
2021219,23125,0006,172,359168,628145,7386,730,956
Raymond Winborne,
Former Chief Financial Officer
2021268,558648,929270,0001,187,487
2020518,7847,867,252518,7847,5008,912,320
2019500,0004,333,2711,260,128484,0007,5006,584,899
Nima Kelly,
Former Chief Legal Officer,
Executive Vice President and
Secretary
2021385,789141,1231,915,4092,442,321
2020518,7843,359,525469,0577,5684,354,934
2019500,0002,835,760540,047290,4007,5664,173,773

(1)
Name and Principal PositionYearSalary
($)
Bonus
($)(1)
Equity Awards
($)(2)
Stock Option Awards
($)(3)
Non-Equity Incentive Plan Compensation
($)(4)
All Other Compensation
($)(5)
Total
($)
Aman Bhutani, Chief Executive Officer
20201,000,000 — 1,663,428 — 1,000,000 7,500 3,670,928 
2019326,027 1,000,000 6,334,620 6,332,801 315,595 1,538 14,310,581 
Raymond E. Winborne, Chief Financial Officer
2020518,784 — 7,867,252 — 518,784 7,500 8,912,320 
2019500,000 — 4,333,271 1,260,128 484,000 7,500 6,584,899 
2018500,000 — 3,349,598 1,122,658 500,000 7,571 5,479,827 
James M. Carroll, President of International Independents Business
2020515,000 — 4,364,499 — 309,000 7,500 5,195,999 
2019515,000 — 5,343,105 900,088 299,112 7,500 7,064,805 
2018515,000 — 2,122,717 935,545 309,000 7,500 3,889,762 
Nick Daddario, Chief Accounting Officer
2020296,270 — — — 118,508 7,500 422,278 
Nima J. Kelly, Chief Legal Officer, Executive Vice President and Secretary
2020518,784 — 3,359,525 — 469,057 7,568 4,354,934 
2019500,000 — 2,835,760 540,047 290,400 7,566 4,173,773 
2018500,000 — 6,374,693 — 300,000 7,644 7,182,337 
Andrew N. Low Ah Kee, Chief Operating Officer(6)
2020492,885 — 9,204,321 — — 15,961 9,713,167 
2019500,000 — 6,260,679 1,800,175 484,000 7,500 9,052,354 
2018448,077 — 3,260,917 2,245,316 270,000 7,500 6,231,810 

(1)    The amounts in the "Bonus"“Bonus” column reflect sign-on(i) for Messrs. Bhutani and McCaffrey, sign on bonuses paid to the NEO in connection with his hiring.the respective NEO’s hiring and (ii) for Ms. Lau, an award paid in April 2022 for acknowledged outperformance as part of our CEO’s annual year end review of exceptional employee performances in 2021.
(2)The amounts in the "Equity Awards"“Stock Awards” column reflect the aggregate grant date fair value of stock awards considered granted for accounting purposes during the applicable year, computed as described in Note 2 to our audited financial statements, which are included in our 20202021 Annual Report on Form 10-K. As required by SEC rules, the amounts shown exclude the impact of estimated forfeitures related to service-based vesting conditions. These amounts do not reflect the actual value realized or realizable by the NEO with respect to these awards, which value is only determinable after the shares underlying the applicable award vest. As describedAssuming maximum achievement of the performance conditions for PSUs considered granted for accounting purposes in 2021, the "Compensation Discussiontotal values of the PSUs at their respective grant dates were as follows: $14,838,707 for Mr. Bhutani, $5,552,208 for Mr. McCaffrey, $515,363 for Mr. Daddario, $3,579,269 for Ms. Lau, $648,929 for Mr. Winborne and Analysis-Components of Executive Compensation Program-Long-term incentives (equity awards)" section above, each award generally vests over a four-year period$141,123 for Ms. Kelly.
PSUs granted in 2016 through 2019 were subject to the holder's continued service and, in the case of performance-based PSUs, only if we achieve the performance-based vesting conditions. As a result, the maximum amount realizable for any award per year during the vesting term is one-fourth of the shares underlying the award, excluding TSR-based PSUs that are eligible to vest only at the end of the applicable three-yearthree successive one-year performance period.

periods (see “Prior Year Long-Term Incentive Grants”). The following table lists the number and grant date fair value of PSUs that had been granted in each of fiscal 2016 through fiscal 2018 that were considered granted in fiscal 2018 for accounting purposes becausein each of 2021, 2020 and 2019 based on the underlying company performance targets were established by our Board in fiscal 2018 and the total fair valueeach year. As of such PSUs:
NameNumber of PSUs Granted in Fiscal 2016Number of PSUs Granted in Fiscal 2017Number of PSUs Granted in Fiscal 2018Total Value of PSUs Considered Granted in Fiscal 2018 ($)
Raymond E. Winborne33,433 — 4,066 2,349,687 
James M. Carroll12,986 4,203 3,389 1,289,417 
Nima J. Kelly11,105 12,019 6,230 1,839,322 
Andrew N. Low Ah Kee7,791 4,203 8,132 1,261,095 

39

The following table listsDecember 31, 2021, the number of PSUs held by Mr. Bhutani that had been granted in each of fiscal 2016 through fiscal 2019 that were considered granted in fiscal 2019 for accounting purposes because the underlying company performance targets were established in fiscal 2019 and the total fair value of such PSUs:
NameNumber of PSUs Granted in Fiscal 2016Number of PSUs Granted in Fiscal 2017Number of PSUs Granted in Fiscal 2018Number of PSUs Granted in Fiscal 2019Total Value of PSUs Considered Granted in Fiscal 2019 ($)
Raymond E. Winborne33,432 — 4,066 4,188 3,071,008 
James M. Carroll12,986 4,203 3,389 2,992 1,736,402 
Nima J. Kelly11,106 12,018 6,230 1,795 2,294,747 
Andrew N. Low Ah Kee7,790 4,203 8,132 5,983 1,923,376 

The following table lists the number of PSUs that had been granted in each of fiscal 2017 through fiscal 2019 that were considered granted in fiscal 2020 for accounting purposes because the underlying company performance targets were established in fiscal 2020 and the total fair value of such PSUs:
NameNumber of PSUs Granted in Fiscal 2017Number of PSUs Granted in Fiscal 2018Number of PSUs Granted in Fiscal 2019Total Value of PSUs Considered Granted in Fiscal 2020 ($)
Aman Bhutani— — 24,924 1,663,428 
Raymond E. Winborne— 4,066 4,188 550,872 
James M. Carroll4,202 3,389 2,992 706,309 
Nima J. Kelly5,150 6,491 1,795 948,062 
Andrew N. Low Ah Kee4,202 8,132 15,954 1,887,941 

As of December 31, 2020, the following number of PSUs were not yet considered granted for accounting purposes because the underlying company performance targets were not yet established by our Board:Board were: (i) 24,924 for 2022 and (ii) 24,923 for 2023.
Performance Targets to be Established in
NameFiscal 2021Fiscal 2022Fiscal 2023 Total
Aman Bhutani24,924 24,924 24,923 74,771 
Raymond E. Winborne8,254 4,188 — 12,442 
James M. Carroll6,378 2,991 — 9,369 
Nima J. Kelly1,795 1,795 — 3,590 
202120202019
Name
PSUs
Considered Granted (#)
Grant Date Fair Value ($)
PSUs
Considered Granted (#)
Grant Date Fair Value ($)
PSUs
Considered Granted (#)
Grant Date Fair Value ($)
Aman Bhutani24,9241,959,52524,9241,663,428
Raymond Winborne8,254648,9298,254550,87241,6863,071,008
Nima Kelly1,795141,12313,436948,06231,1492,294,747
As described under “Potential and Actual Payments Upon Termination or Change in Control” below, unvested stock awards held by Mr. Winborne and Ms. Kelly were forfeited in connection with their respective terminations of employment, except that certain RSUs held by Ms. Kelly which were scheduled to vest on the next occurring vesting date following her December 31, 2021 termination were vested.
(3)The amounts in the "Stock Option Awards"“Option Awards” column reflect the aggregate grant date fair value of stock options granted during the applicable year. The assumptions we used to calculate these amounts are discussedyear, computed as described in Note 2 to our audited financial statements, which are included in our 20202021 Annual Report on Form 10-K. As required by SEC rules, the amounts shown exclude the impact of estimated forfeitures related to service-based vesting conditions. These amounts do not reflect the actual value realized or realizable by the NEO with respect to these option awards, which value is only determinable after the shares underlying the applicable award vest and are exercised and only if the value of our Class A common stock exceeds the per share exercise price of the award.
2022 Proxy Statement57

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
As described under “Potential and Actual Payments Upon Termination or Change in Control” below, unvested option awards held by Mr. Winborne and Ms. Kelly were forfeited in connection with their terminations of employment, and the "Compensation Discussion and Analysis-Componentsexercise period for certain of Executive Compensation Program-Long-term incentives (equity awards)" section above, each award generally vest over a four-year period subject toMr. Winborne’s vested stock options was extended through December 31, 2021.
(4)Represents annual bonuses earned under the holder's continued service. As a result, the maximum amount realizable for any award per year during the vesting term is one-fourth2021 STIP in respect of the shares underlying the award.
(4)    Represents cash incentive compensation payments paidperformance based on achievement of performance against the target corporate performance goal component and the individual performance goal components for the applicable annual performance period.metrics described under “2021 Short-Term Incentive Plan” above. In the case of Mr. McCaffrey and Ms. Lau for 2021, and Mr. Bhutani for 2019, and Mr. Low Ah Kee for 2020 and 2018, the amounts reported are pro-rated bonus to reflect a pro rated amounttheir partial year of his cash incentive compensation payment.service with us.
(5)The following amounts are reported in the "All“All Other Compensation"Compensation” column consistfor each NEO in 2021.
Name
401(k)
Matching
Contributions
Cybersecurity
Protection
and Other
Relocation
Assistance
Tax Gross-up
of Relocation
Assistance
Termination
Payments
Accelerated
Equity
Vesting
Aman Bhutani7,5005,814
Mark McCaffrey3,6351,958
Nick Daddario7,500173
Michele Lau2,5581,950100,000
41,230(A)
Raymond Winborne7,500
262,500(B)
Nima Kelly7,500
383,654(B)
1,524,255
(A)    Represents amounts for tax assistance relating to Ms. Lau's relocation package.
(B)    See "Raymond Winborne and Nima Kelly Transition Agreements" below for a description of certain benefits providedthe severance and termination payments made to Mr. Winborne and Ms. Kelly under their Transition Agreements.
(6)Mr. McCaffrey joined our NEOs, which are generally available toCompany on June 2, 2021.
(7)Ms. Lau joined our similarly situated employees, including 401(k) company matching. For 2020, this includes in the case for Mr. Low Ah Kee $8,461 in state mandated termination pay and $7,500 in 401(k) company matching.Company on July 12, 2021.
(6)    Mr. Low Ah Kee resigned on November 13, 2020. All unvested stock options and equity awards were cancelled as of such date.
40

Grants of Plan-Based Awards During 20202021
The following table presents information regarding grants of plan-based awards made to our NEOs during 2020:2021:


Estimated Future Payouts Under
Non-Equity Incentive Plan
Awards ($)(1)
Estimated Future Payouts Under
Equity Incentive
Plan Awards (#)(2)
All Other
Stock
Awards:
Number of
Shares of
Stock or
Units(#)(3)
Grant Date
Fair Value
of Stock
and Option
Awards ($)(4)
NameGrant DateThresholdTargetMaximumThresholdTargetMaximum
Aman BhutaniN/A500,0001,000,000— 
2/25/202130,23860,477120,95460,4774,838,160
3/5/2021(5)







24,9241,959,525
Mark McCaffreyN/A119,539239,077— 
6/2/202112,14524,29048,58072,8705,895,912
Nick DaddarioN/A60,739121,477173,105
2/25/20211,2102,4204,8402,420193,600
11/30/2021








3,216225,667
Michele LauN/A76,731153,462— 
7/12/20217,48314,96629,93250,8854,382,725
Raymond Winborne3/5/2021(5)8,254648,929
Nima Kelly3/5/2021(5)1,795141,123

(1)
Estimated Future Payouts Under Non-Equity Incentive Plan Awards ($)(1)
All Other Equity Awards: Number of Securities Underlying Awards (#)(2)
All Other Stock Option Awards: Number of Securities Underlying Options
(#)
Exercise or Base Price of Stock Option Awards ($/Share)
Grant Date Fair Value of Equity and Stock Option Awards
($)(3)
NameGrant DateThresholdTargetMaximum
Aman BhutaniN/A500,000 1,000,000 N/A
3/5/2020(5)
24,924 — N/A1,663,428 
Raymond E. WinborneN/A259,392 518,784 N/A
2/27/202085,916 — N/A7,316,380 
3/5/2020(5)
8,254 — N/A550,872 
James M. CarrollN/A154,500 309,000 N/A
2/27/202042,948 — N/A3,658,190 
3/5/2020(5)
10,583 — N/A706,309 
Nick DaddarioN/A59,254 118,508 N/A
Nima J. KellyN/A234,529 469,057 N/A
2/27/202034,366 — N/A2,411,463 
3/5/2020(5)
13,436 — N/A948,062 
Andrew N. Low Ah Kee (4)
N/A268,784 537,568 N/A
2/27/202085,916 — N/A7,316,380 
3/5/2020(5)
28,288 — N/A1,887,941 

(1)    The amounts represent target cash bonus amounts for 2020the range of payouts under the 2021 STIP assuming the achievement of the corporate and individual components at the target level. These amounts are subject to a minimum payment limitation of 50.0% based on achieving the minimum of the target performance objectives, with no maximum payment limitation. The material terms of the awards are discussedtargets, as further described in "Compensation“Compensation Discussion and Analysis—Analysis — Components of Executive Compensation Program—Short-term incentives (annual cash bonuses)." 2021 Short-Term Incentive Plan.” Mr. Winborne and Ms. Kelly were not eligible to participate in the 2021 STIP as a result of their respective terminations.
(2)The amounts reflect the number of shares of Class A common stock awardssubject to rTSR PSUs granted pursuant to the 2015 Plan, subject to achievement of the performance targets, as discussedfurther described in "Compensation“Compensation Discussion and Analysis—Analysis — Components of Executive Compensation Program—Program — 2021 Long-Term Incentive Plan.”
(3)The amounts reflect (i) for Messrs. Bhutani and Winborne and Ms. Kelly, the number of PSUs from prior years considered granted for accounting purposes in 2021 and (ii) for Messrs. Bhutani, McCaffrey and Daddario and Ms. Lau, the number of RSUs granted in 2021, in each case pursuant to the 2015 Plan and as further described in “Compensation Discussion and Analysis — Components of Executive Compensation Program — Long-term incentives (equity awards)." Each of these grants was made pursuant to the 2015 Plan. The vesting terms for each of these grants is described in "Outstanding“Outstanding Equity Awards at Year End." See footnote 2 to the Summary Compensation Table for a detail of PSUs not yet granted for accounting purposes.
(3)    (4)The amounts reflect the aggregate grant date fair value of stock options, RSUs and PSUs granted, or considered granted for accounting purposes, during 2020. The assumptions we used to calculate these amounts are discussed2021, computed as described in Note 2 to our audited financial statements, which are included in our 20202021 Annual Report on Form 10-K. As required by SEC rules, the amounts shown exclude the impact of estimated forfeitures related to service-based vesting conditions.
(4)    Mr. Low Ah Kee resigned on November 13, 2020. All unvested stock options and equity awards were cancelled as of such date. Mr. Low Ah Kee did not receive a non-equity incentive compensation payment for 2020.
(5)Includes PSUs from prior years with an accounting grant date of March 5, 2020,3, 2021, which is the date our Board approved the vesting targets for fiscal 2020.2021. See footnote 2 to the Summary Compensation Table for a detail of such PSUs. The PSU grants to Mr. Winborne and Ms. Kelly were cancelled as of their respective termination dates.
41
58
graphic_runners.jpg

Table of Contents
Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Outstanding Equity Awards at Year End
The following table provides information regarding outstanding equity awards held by our NEOs as of December 31, 2020:2021:
Stock Option AwardsEquity AwardsOption Awards

Stock Awards
NameNameGrant DateNumber of Securities Underlying Unexercised Stock Options Exercisable (#)
Number of Securities Underlying Unexercised Stock Options Unexercisable (#)(1)
Number of Securities Underlying Unexercised Unearned Stock Options
(#)
Stock Option Exercise Price
($)
Stock Option Expiration Date
Number of Unvested Shares 
(#)(2)
Market Value of Unvested Shares
($)(3)
Number of Unearned Shares or Other Rights
(#)(4)(5)
Market or Payout Value of Unearned Shares or Other Rights
($)(3)
NameGrant DateNumber of Securities Underlying Unexercised Stock Options Exercisable (#)
Number of Securities Underlying Unexercised Stock Options Unexercisable (#)(1)
Option Exercise Price
($)
Option Expiration Date

Number
of
Shares or Units of Stock That Have Not Vested (#)(2)
Market Value of Shares or Units of Stock That Have Not Vested ($)(3)
Equity Incentive Plan Awards: Number
of Unearned Shares, Units or Other Rights That Have Not Vested
(#)(4)(5)
Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested
($)(3)
Aman BhutaniAman Bhutani9/4/2019112,137 186,896 — 63.54 9/4/202969,786 5,788,749 99,695 8,269,700 Aman Bhutani9/4/2019194,371104,66263.546/4/202939,8783,384,04774,7716,345,067
Raymond E. Winborne8/4/201610,797 — — 31.78 8/4/2026— — — — 
2/23/201835,198 15,999 — 61.48 2/23/20285,083 421,635 8,132 674,549 
2/25/201920,851 26,808 — 75.35 2/25/20299,423 781,638 12,564 1,042,184 
2/27/2020— — — — 
50,118(6)
4,157,288 35,798 2,969,444 
James M. Carroll2/27/20175,286 2,643 — 37.18 2/27/2027— — 4,202 348,556 
2/23/20185,333 13,333 — 61.48 2/23/20284,237 351,459 6,776 562,069 
2/25/20194,225 19,149 — 75.35 2/25/2029
24,681(7)
2,047,289 8,974 744,393 
2/27/2020— — — — 
25,059(8)
2,078,644 17,899 1,484,722 
Aman BhutaniAman Bhutani2/25/2021

60,4775,132,07860,4775,132,078
6/2/2021

72,8706,183,74824,2902,061,249
Nick DaddarioNick Daddario12/4/20192,582 6,022 — 66.87 12/4/20294,309 357,432 — — Nick Daddario12/4/20193,6633,44166.8712/4/20292,462208,925
Nima J. Kelly2/27/2017— — — — 1,288 106,840 — — 
2/23/2018— — — — 3,894 323,007 — — 
9/12/2018— — — — — — 
6,491(10)
538,428 
2/25/20198,936 11,489 — 75.35 2/25/20294,039 335,035 5,385 446,686 
2/27/2020— — — — 
34,366(9)
2,850,660 — — 
Nick DaddarioNick Daddario2/25/2021

2,420205,3612,420205,361
11/30/2021

3,216272,910
7/12/2021

50,8854,318,10114,9661,270,015
Nima KellyNima Kelly2/23/2018

77966,106
2/25/20192,55375.352/25/2029
2/27/2020

17,1831,458,149

(1)Stock options become vested and exercisable over a four-year period as to 25% of the stock options on the first anniversary of the applicable vesting commencement date (9/4/2019 for Mr. Bhutani and then quarterly vesting10/14/2019 for Mr. Daddario) and as to the remaining 75% of the stock options in equal quarterly installments for an additional three years, subject to the NEO'sNEO’s continued service through each applicable vesting date.
(2)Unless otherwise disclosed, RSUs vest over a four-year period as to 25% on the first day of the month following the first anniversary of the applicable vesting commencement date and then quarterly vesting in equal installments for an additional three years, subject to the NEO'sNEO’s continued service through each applicable vesting date. Messrs. McCaffrey and Daddario and Ms. Lau have certain RSUs with different vesting terms, which are as described in “Compensation Discussion and Analysis—Long-Term Incentive Plan–2021 Grants and Performance Goals (Long-Term Incentive Grants).”
(3)Market values are determined by multiplying the number of shares by the fair market value per share of our Class A common stock on December 31, 20202021 of $82.95$84.86 at market close.
(4)PSUs granted prior to 2020 vest over a four-year period as to 25% of the award vesting each year based on achievement of annual performance targets established by our Board or the Compensation and Human Capital Committee, subject to the NEO'sNEO’s continued service through each applicable vesting date.
(5)PSUs granted in 20202021 vest atfollowing the end of thea three-year performance period based on our relative TSRrTSR as compared to the selected index, subject to the NEO'sNEO’s continued service through the applicable vesting date.
(6)    Includes 4,775 RSUs that vested on March 1, 2021 and 9,545 RSUs scheduled to vest on March 1, 2022.
(7)    Includes 17,950 RSUs that vested on March 1, 2021.
(8)    Includes 2,388 RSUs that vested on March 1, 2021 and 4,772 RSUs scheduled to vest on March 1, 2022.
(9)    Includes 17,183 RSUs that vested on March 1, 2021 and 17,183 RSUs scheduled to vest on March 1, 2022, but instead will vest according to the terms of Ms. Kelly's transition agreement, as described below.
(10)    PSUs vest based on achievement of individual performance targets established by our Board or the Compensation Committee for 2020, subject to the NEO's continued service through the applicable vesting date.
42
2022 Proxy Statement59

Table of Contents
Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Stock Option Exercises and Stock Awards Vesting During 20202021
The following table sets forth the number of shares acquired and the value realized upon exercise of stock options and vesting of RSUs and PSUs during 20202021 by each of our NEOs. The value realized on exercise of stock options is calculated based on the difference between the market price of our common stock upon exercise and the exercise price of the stock options. The value realized on vesting of RSUs and PSUs is calculated based on the closing market price of our common stock on the applicable vesting date.
Name
Number of Shares Acquired on Exercise (#)(1)
Value Realized on Exercise ($)(2)
Number of Shares Acquired on Vesting (#)Value Realized on Vesting ($)
Aman Bhutani— — 29,909 2,314,658 
Raymond E. Winborne220,000 9,868,506 53,081 3,996,711 
James M. Carroll94,275 3,297,498 50,142 3,683,477 
Nick Daddario— — 1,847 133,150 
Nima J. Kelly17,147 742,179 55,289 4,069,650 
Andrew N. Low Ah Kee229,518 9,245,047 61,123 4,679,238 
Name
Number of Shares
Acquired on
Exercise (#)(1)
Value Realized on
Exercise ($)(2)
Number of Shares
Acquired on
Vesting (#)
Value Realized on
Vesting ($)
Aman Bhutani54,8324,517,610
Mark McCaffrey
Nick Daddario1,50028,6951,847148,166
Michele Lau
Raymond Winborne79,2021,585,81128,3432,392,400
Nima Kelly11,489111,16831,6672,558,893

(1)Reflects the aggregate number of shares of common stock underlying the stock options that were exercised in 2020.2021.
(2)Calculated by multiplying (i) the difference between (x) the sale price for shares of Class A common stock sold concurrently with the exercise of an option, and if not, the fair market value of common stock on the option exercise date, which was determined using the closing price on the New York Stock Exchange of a share of Class A common stock on the option exercise date, and (y) the exercise price of the option, by (ii) the number of shares of Class A common stock acquired upon exercise.
Potential and Actual Payments Upon Termination or Change in Control
ExecutiveAman Bhutani Employment Agreements
Each of our NEOs (other than Mr. Daddario) entered into an employment agreement with us that provides for certain severance benefits.Except for the employment agreement with Mr. Low Ah Kee (who resigned effective November 13, 2020), each of these employment agreements was in effect on December 31, 2020.However, in connection with the announcement of the retirement of Mr. Winborne and Ms. Kelly, in February 2021, we and certain of our affiliates entered into a transition agreement with each of these NEOs, which replaced their employment agreements.Agreement
The following is a summary of the severance and change in control benefits under theMr. Bhutani’s employment agreements with our NEOs that were in effect on December 31, 2020.agreement:
Potential Payments if Terminated by Us Without “Cause” or by the NEOMr. Bhutani for “Good Reason” Not Related to a Change in Control.
If an NEO’sMr. Bhutani’s employment is terminated either by us without “cause” (other than by reason of death or “disability”) or by the NEOhim for “good reason” (as such terms are defined in his agreement), and in each case the termination occurs outside of the period beginning three months prior to and ending 18 months following a “change in control” (as defined in his or her employment agreement, and such period, the (the “
Change in Control Period)Period”), the NEOMr. Bhutani would receive a lump sum cash severance payment equal to the following:
the following percentageamount of any fully vested and non-forfeitable employee benefits under the NEO’sCompany’s employee benefits plans (“Accrued Obligations”); plus
100% of his annual base salary rate as then in effect: (i) 100% for Messrs. Bhutani and Winborne, (ii) 75% for Ms. Kelly, and (iii) 50% for Mr. Carroll;effect; plus
any earned but unpaid annual cash bonus for athe prior year; plus
a pro-rated amount100% of thehis target annual cash bonus for the year of termination; plus
the cost of health insurance coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended or (“COBRA”), for (i) 18 months for Mr. Bhutani, (ii) 12 months for Mr. Winborne, (iii) 9 months for Ms. Kelly, and (iv) 6 months for Mr. Carroll.months.
In addition, under his employment agreement, upon such a termination of his employment, Mr. Bhutani iswould be entitled to acceleration of his time-based equity awards that would have vested in the next 12twelve months and acceleration of the proratedpro-rated portion of his performance-based equity awards that would have vested based on actual performance during any performance period ending in the next 12twelve months (with any individual performance criteria deemed fully satisfied).
Potential Payments if Terminated by Us Without “Cause” or by Mr. Bhutani for “Good Reason” During a Change in Control Period.
If Mr. Bhutani’s employment is terminated either by us without “cause” (other than by reason of death or “disability”) or by him for “good reason” during a Change in Control Period, he will receive a lump sum cash severance payments and benefits:
Accrued Obligations; plus
150% of his annual base salary rate as then in effect or, if higher, the date immediately prior to the change in control; plus
43
60
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Tableany earned but unpaid annual cash bonus for the prior year; plus
150% of Contentshis target annual cash bonus for the year of termination; plus
the cost of health insurance coverage under COBRA for 18 months.
In addition, under herMr. Bhutani would be entitled to acceleration of all of his time- and performance-based equity awards (with performance measured at the greater of target or actual performance).
Termination by Reason of Death or “Disability.” If Mr. Bhutani’s employment terminates by reason of death or “disability,” he would receive a lump sum cash severance payment equal to the following:
Accrued Obligations; plus
any earned but unpaid annual cash bonus for the prior year; plus
a pro-rated amount of the target annual cash bonus for the year of termination, based on actual achievement of the performance criteria at the end of the applicable year.
In order to receive the payments and benefits described above (excluding the Accrued Obligations), Mr. Bhutani must sign and not revoke a release of claims in favor of the Company and must continue to comply with certain restrictive covenants, including those related to confidentiality, noncompetition, nonsolicitation, and nondisparagement for up to twelve months as set forth in his employment agreement following the termination date.
In the event any of the payments provided for under the employment agreement, or otherwise payable to Mr. Bhutani, would constitute “parachute payments” within the meaning of Section 280G of the Internal Revenue Code and could be subject to the related excise tax under Section 4999 of the Internal Revenue Code, he would be entitled to receive either full payment of benefits or such lesser amount which would result in no portion of the benefits being subject to the excise tax, whichever results in the greater amount of after-tax benefits to him. No arrangement with Mr. Bhutani provides for any tax gross-up payments.
Change in Control and Severance Agreements
On May 1, 2021, our Board adopted a form of Change in Control and Severance Agreement (the “CIC and Severance Agreement”) for certain executive officers and key employees designated by the Compensation Committee to be party to such an agreement. Other than Mr. Daddario, Mr. Bhutani, whose severance and change in control arrangements are provided for in his employment agreement as described above, and Mr. Winborne and Ms. Kelly, who entered into transition agreements prior to the Board’s adoption of the CIC and Severance Agreement and whose termination arrangements are described below, each of our NEOs has entered into a CIC and Severance Agreement with us, the terms of which are as follows:
Term. Each CIC and Severance Agreement provides for an initial three-year term that renews automatically for successive one-year terms unless either party provides at least 90 days’ notice of non-renewal. If a change in control occurs during the period after 18 months into the initial term or during a renewal term, the term of the agreement will automatically extend for 18 months following the date of the change in control.
Potential Payments if Ms. Kelly'sTerminated by Us Without “Cause” or by the NEO for “Good Reason” Not Related to a Change in Control. If a NEO’s employment endsis terminated either by us without “cause” (other than by reason of death or “disability”) or by the NEO for “good reason” (as such terms are defined in the NEO’s agreement), and in each case the termination occurs outside of the Change in Control Period, the NEO would receive the following lump-sum cash payments and benefits:
100% of the NEO’s annual base salary rate as then in effect; plus
the cost of premiums for coverage (on an after-tax basis) under COBRA for a reason other than aperiod of twelve months following the termination by us for "cause," then all of her unvested equity awards granted on or before the first quarter of 2018 will have their vesting accelerated.date.
Potential Payments if Terminated by Us Without “Cause” or by the NEO for “Good Reason” During the Change in Control Period. Except in the case of Ms. Kelly, ifIf the NEO’s employment is terminated either by us without “cause” (other than by reason of death or “disability”) or by the NEO for “good reason” during the Change in Control Period, the NEO willwould receive a lump sum cash severance payment equal to the following:following lump-sum payments and benefits:
150%100% of the NEO’s annual base salary rate as then in effect (75%, in the case of Mr. Carroll);effect; plus
any earned but unpaid annual cash bonus for a prior year; plus
150%100% of the target annual cash bonus for the year of termination (75%, in the case of Mr. Carroll) or, if higher, the date immediately prior to the change in control;termination; plus
the cost of health insurancepremiums for coverage (on an after-tax basis) under COBRA for (i) 18a period of twelve months for Mr. Bhutani, (ii) 12 months for Mr. Winborne, and (iii) 9 months for Mr. Carroll.following the termination date.
In addition, under his employment agreement, Mr. Bhutani is entitled to acceleration of all of his time-based and performance-basedoutstanding equity awards (withwould fully vest, with applicable performance measuredcriteria deemed achieved at the greater of target orand actual performance).performance.
If during the Change in Control Period Ms. Kelly's employment was terminated under the circumstances described above, she would receive the same severance benefits that she would receive for such a termination that occurs outside of the Change in Control Period, as described above.
2022 Proxy Statement61

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Termination by Reason of Death or “Disability.” If anthe NEO’s employment terminates by reason of death or “disability” (as such term is defined in his or her employment agreement), the NEO would receive a lump sum cash severance payment equal to the following:
any earned but unpaid annual cash bonus for a prior year; plus
a pro-rated amount of the targethis or her annual cash bonus for the year of termination.termination, based on actual achievement of the performance criteria at the end of the applicable year.
In order to receive the cash and/or equity acceleration severance payments and benefits described above, the NEO must sign and not revoke a release of claims in our favor and comply with certain restrictive covenants relating to noncompetition, nonsolicitation, and nondisparagement, as applicable, for up to twelve months as set forth in his or her employment agreement following the termination date.
In the event any of the payments provided for under these employment agreements,the CIC and Severance Agreements, or otherwise payable to the NEO, would constitute “parachute payments” within the meaning of Code Section 280G of the Internal Revenue Code and could be subject to the related excise tax under Section 4999 of the Internal Revenue Code, he or she would be entitled to receive either full payment of benefits or such lesser amount which would result in no portion of the benefits being subject to the excise tax, whichever results in the greater amount of after-tax benefits to such executive. No employment agreement with any of our NEOs provides for any tax gross-up payments.
Severance GuidelinesRaymond Winborne and Nima Kelly Transition Agreements
In February 2021, the Company entered into a transition agreement with Mr. Daddario does not haveWinborne (the “Winborne Transition Agreement”) that set forth the terms of Mr. Winborne’s retirement on June 30, 2021 (the “Winborne Retirement Date”).
Pursuant to the Winborne Transition Agreement, Mr. Winborne received the following separation consideration in exchange for his execution and non-revocation of a written employment agreement that provides himrelease of claims with contractual severance or change in control benefits. Based on his position within our company, Mr. Daddario is eligible under our company severance guidelines to receive severance benefits if he is terminated without cause, in an amountthe Company and compliance with post-employment restrictive covenants: (i) a lump sum cash payment equal to two weeks$262,500, which payment equaled a pro-rated amount of his base salary, plus an additional two weeksannual target bonus opportunity for the period January 1 through June 30, 2021; (ii) payment of base salary for every year of service with our company, plus reimbursement of COBRA premiums for continuation coverage for Mr. Winborne and his eligible dependents under COBRA for a period of up to twelve months following the equivalent period. In addition,Winborne Retirement Date; and (iii) extension of the period in which Mr. Daddario may be eligible for four weeks of base salary for waiving certain claims againstWinborne had to exercise his outstanding and vested stock options until December 31, 2021, subject to earlier termination under the Company.
2020 PSU Awards
For the PSUs granted to our NEOs in 2020, if a Change in Control (as definedCompany’s equity incentive plan, each as set forth in the 2015 Plan) occurs beforeWinborne Transition Agreement.
Also in February 2021, the last dayCompany entered into a transition agreement with Ms. Kelly (the “Kelly Transition Agreement”), that set forth the terms of the performance period, then the performance period will be shortenedMs. Kelly’s transition to end five business days before the Change in Controla consulting role on July 12, 2021, and the Compensation Committee will certify in writing the extent to which the relative TSR metric is achieved immediately before the Change in Control. Any PSUs that become eligible to vest accordingsubsequent retirement on December 31, 2021 (the “Kelly Retirement Date”).
Pursuant to the previous sentence will be
44

TableKelly Transition Agreement, Ms. Kelly received the following separation consideration in exchange for her execution and non-revocation of Contents
eligiblea release of claims with the Company and compliance with post-employment restrictive covenants: (i) a lump sum cash payment equal to $262,500 paid in 2022, which payment equaled a pro-rated amount of her target bonus opportunity for the period January 1 through June 30, 2021; and (ii) in recognition of her continued service in a consulting role through the end of 2021, vesting with respect to 17,183 shares underlying the portion of her February 28, 2020 RSUs that were scheduled to vest on the next occurring vesting date of March 1, 2022 and vesting with respect to the remaining unvested 779 shares underlying her February 23, 2018 RSUs that were scheduled to vest on February 23, 2022.
The following table sets forth the severance payments and benefits that Mr. Winborne and Ms. Kelly received in connection with their terminations of employment in 2021:
NameSalary Severance ($)
Bonus Severance ($)(1)
Accelerated Vesting of Equity ($)(2)
Other Severance
($)(3)
Total ($)
Raymond Winborne262,50020,697283,197
Nima Kelly262,5001,524,255121,1541,907,909
(1)Reflects a pro-rated annual target bonus for the portion of the year the executive was employed as an executive officer.
(2)Reflects the value of accelerated vesting of certain of Ms. Kelly’s RSUs that were scheduled to vest on the next occurring vesting date following her employment termination, calculated using the $84.86 closing price of our Class A common stock on December 31, 2022, subject2021.
(3)Reflects the following amounts paid by the Company pursuant to the applicable NEO's continued service with us throughTransition Agreements: (i) for Mr. Winborne, the applicable vesting date.cost of health insurance under COBRA for 12 months; and (ii) for Ms. Kelly, the value of her previously accrued vacation.
62
graphic_runners.jpg

Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
The following tables summarize the amount of the severance payments and benefits that each NEO (other than Messrs. DaddarioMr. Winborne and Low Ah Kee)Ms. Kelly) would receive under his or her CIC and Severance Agreement, or in Mr. Bhutani's case, his employment agreement, in the event his or her employment with us was terminated on December 31, 2020,2021, under the circumstances described above:
Termination of Employment by Us Without "Cause" or byTERMINATION OF EMPLOYMENT BY US WITHOUT “CAUSE” OR BY THE NEO for "Good Reason" Unrelated to a Change in ControlFOR “GOOD REASON” UNRELATED TO A CHANGE IN CONTROL
Name
Salary
Severance
($)(1)
Bonus
Severance
($)(2)
Accelerated Vesting
of Equity
Awards
($)(3)
Value of
Health Care
Coverage
Benefit
($)(4)
Total
($)
Aman Bhutani1,000,0001,000,0001,275,08524,8353,299,920
Mark McCaffrey525,00014,310599,310
Nick Daddario305,00015,647320,647
Michele Lau475,00024,835499,835

(1)
Name
Salary Severance
($)(1)
Bonus Severance
($)(2)
Accelerated Vesting of Equity Awards($)(3)
Value of Health Care Coverage Benefit ($)(4)
Total ($)
Aman Bhutani1,000,000 1,000,000 6,144,476 33,948 8,178,424 
Raymond E. Winborne525,000 518,784 — 19,731 1,063,515 
James M. Carroll257,500 309,000 — 11,316 577,816 
Nima J. Kelly393,750 469,057 968,275 11,747 1,842,829 
Nick Daddario80,769 — — 10,690 91,459 

(1)    This amount is based on each NEO'sNEO’s base salary as was in effect on December 31, 2020.2021.
(2)This amount is based on each NEO'sNEO’s target cash bonus amount as was in effect on December 31, 2020.2021.
(3)The amount represents the intrinsic value of the equity awards held by Mr. Bhutani and Ms. Kelly that would vest on an accelerated basis in connection with termination of employment outside the Change in Control Period pursuant to Mr. Bhutani's and Ms. Kelly'sBhutani’s employment agreementsagreement and described under the "Equity Benefits"“Potential and Actual Payments Upon Termination or Change in Control” section above. For this purpose, we are assumingassume an achievement level of 100% of target for any performance-based awards. The intrinsic value of the accelerated portions of each award is determined by multiplying (a)(i) the fair market value per share of our Class A common stock on December 31, 20202021 of $82.95$84.86 (and, in the case of stock options, less the exercise price per share in effect under each stock option) by (b)(ii) the number of shares that would vest on an accelerated basis under such award (and, in the case of performance-based awards, assuming performance is achieved at target levels). This amount assumes the accelerated vesting resulting from the termination of employment occurred on December 31, 2021.
(4)This amount represents the lump sum payment of the cost of health insurance under COBRA for 18 months pursuant to Mr. Bhutani’s employment agreement and 12 months pursuant to the CIC and Severance Agreements.
TERMINATION OF EMPLOYMENT BY US WITHOUT “CAUSE” OR BY THE NEO FOR “GOOD REASON” IN CONNECTION WITH A CHANGE IN CONTROL
Name
Salary
Severance
($)(1)
Bonus
Severance
($)(2)
Accelerated Vesting
of Equity
Awards
($)(3)
Value of
Health Care
Coverage
Benefit
($)(4)
Total
($)
Aman Bhutani1,500,0001,500,00022,224,66437,25325,261,917
Mark McCaffrey525,000420,0008,244,99814,3109,204,308
Nick Daddario305,000122,000954,46115,6471,397,108
Michele Lau475,000325,5005,588,11624,8356,420,451
(1)This amount is based on each NEO’s base salary as was in effect on December 31, 2021.
(2)This amount is based on each NEO’s target cash bonus amount as was in effect on December 31, 2021.
(3)The amount represents the intrinsic value of the equity awards held by our NEOs that would vest on an accelerated basis in connection with termination of employment during the Change in Control Period pursuant to Mr. Bhutani’s employment agreement and the CIC and Severance Agreements as described under the “Potential and Actual Payments Upon Termination or Change in Control” section above. For this purpose, we assume an achievement level of 100% for any performance-based awards. The intrinsic value of the accelerated portion of each award is determined by multiplying (i) the fair market value per share of our Class A common stock on December 31, 2021 of $84.86 (and, in the case of stock options, less the exercise price per share in effect under each stock option) by (ii) the number of unvested shares that would vest on an accelerated basis under such award (and, in the case of performance-based awards, assuming performance is achieved at target levels). This amount assumes the accelerated vesting resulting from the termination of employment occurred on December 31, 2020.2021.
(4)This amount represents the lump sum payment of the cost of health insurance under COBRA for the applicable number of18 months pursuant to Mr. Bhutani’s employment agreement and 12 months pursuant to the NEO's employment agreement or our severance guidelines, as applicable,CIC and described under the "Equity Benefits" section above.
Termination by Us Without "Cause" or by the NEO for "Good Reason" in Connection with a Change in Control

Severance Agreements.
Name
Salary Severance
($)(1)
Bonus Severance
($)(2)
Accelerated Vesting of Equity Awards($)(3)
Value of Health Care Coverage Benefit ($)(4)
Total ($)
Aman Bhutani1,500,000 1,500,000 17,686,100 33,948 20,720,048 
Raymond E. Winborne787,500 778,176 — 19,731 1,585,407 
James M. Carroll386,250 231,750 — 16,974 634,974 
Nima J. Kelly393,750 281,434 968,275 11,747 1,655,206 
Nick Daddario80,769 — — 10,690 91,459 

(1)    This amount is based on each NEO's base salary as was in effect on December 31, 2020.
(2)    This amount is based on each NEO's target cash bonus amount as was in effect on December 31, 2020.
(3)��   The amount represents the intrinsic value of the equity awards held by Mr. Bhutani and Ms. Kelly that would vest on an accelerated basis in connection with termination of employment during the Change in Control Period pursuant to Mr. Bhutani's and Ms. Kelly's employment agreements and described under the "Equity Benefits" section above. For this purpose, we are assuming an achievement level of 100% for any performance-based awards. The intrinsic value of the accelerated portions of each award is determined by multiplying (a) the fair market value per share of our Class A common stock on December 31, 2020 of $82.95 (and, in the case of stock options, less the exercise price per share in effect under each stock option) by (b) the number of unvested shares that would vest on an accelerated basis under such award (and, in the case of performance-based awards, assuming performance is achieved at target levels). This amount assumes the accelerated vesting resulting from the termination of employment occurred on December 31, 2020.
(4)    This amount represents the lump sum payment of the cost of health insurance under COBRA for the applicable number of months pursuant to the NEO's employment agreement and described under the "Equity Benefits" section above.

Raymond Winborne Transition Agreement
In February 2021, the Company announced that Mr. Winborne would retire from his positions with the Company effective as of June 30, 2021, or such earlier date as a new Chief Financial Officer of the Company is appointed, or the Winborne Transition Date, and in connection with this announcement, the Company and certain of its affiliates entered into a transition agreement with Mr. Winborne in February 2021, or the Winborne Transition Agreement, that sets forth the terms of Mr. Winborne’s employment through June 30, 2021, or the Winborne Retirement Date.
45
2022 Proxy Statement63

Table of Contents
The Winborne Transition Agreement provides that Mr. Winborne will remain an employee on a full-time basis through the Winborne Transition Date as Chief Financial Officer and, if a new Chief Financial Officer of the Company is appointed prior to Winborne Transition Date, thereafter as a strategic advisor through the Winborne Retirement Date.
Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
The Winborne Transition Agreement provides that Mr. Winborne will continue to receive his current compensation and benefits (including Company equity award vesting) through the Winborne Retirement Date, other than as described in this paragraph. Mr. Winborne will not participate in the Company’s 2021 bonus plans. On the Winborne Retirement Date, Mr. Winborne will become entitled to receive the following separation consideration, subject to him signing and not revoking a release of claims with the Company, (i) a lump sum cash payment equal to $262,500, which payment equals a pro-rated amount of his target bonus opportunity for 2021, (ii) payment of premiums for continuation coverage for Mr. Winborne and his eligible dependents under COBRA for a period of up to 12 months following the Winborne Retirement Date, and (iii) extension of the period in which Mr. Winborne has to exercise his outstanding and vested options until December 31, 2021, subject to earlier termination under the Company’s equity incentive plan, each as set forth in the Winborne Transition Agreement. Mr. Winborne will continue to serve as the Company’s principal financial officer until the Winborne Transition Date.
Nima Kelly Transition Agreement
In February 2021, the Company also announced that Ms. Kelly would retire from her positions with the Company effective as of June 30, 2021, or such earlier date as a new Chief Legal Officer of the Company is appointed, or the Kelly Transition Date, and in connection with this announcement, the Company and certain of its affiliates entered into a transition agreement with Ms. Kelly in February 2021, or the Kelly Transition Agreement, that sets forth the terms of Ms. Kelly’s employment through December 31, 2021, or the Kelly Retirement Date.
The Kelly Transition Agreement provides that Ms. Kelly will remain an employee on a full-time basis through the Kelly Transition Date as Chief Legal Officer, Executive Vice President and Secretary and, if a new Chief Legal Officer of the Company is appointed prior to Kelly Transition Date, thereafter as a strategic advisor. On the Kelly Transition Date, Ms. Kelly will be employed as a strategic advisor on a part-time basis through the Kelly Retirement Date.
The Kelly Transition Agreement provides that Ms. Kelly will continue to receive her compensation and benefits (including Company equity award vesting) through the Kelly Transition Date, other than as described in this paragraph. Between the Kelly Transition Date and the Kelly Retirement Date, Ms. Kelly will receive a gross monthly salary of $20,000, continue to vest in her Company equity awards in accordance with the equity documents, and participate in employee benefit plans. If, during the period she is a strategic advisor, she is no longer eligible to participate in the health plans, a Company affiliate will pay for the premium costs for her and her eligible dependents to continue coverage pursuant to COBRA for up to 12 months from the date she is no longer eligible for COBRA coverage. On the Kelly Transition Date, Ms. Kelly also will become entitled to receive a lump sum cash payment of her accrued paid-time off balance, in the amount of $121,154. Ms. Kelly will not participate in the Company’s 2021 bonus plans. On the Kelly Retirement Date, 100% of her equity award with a grant date of February 23, 2018 will immediately vest as to 779 shares, and Ms. Kelly will become entitled to receive the following separation consideration, subject to her signing and not revoking a release of claims with the Company, (i) a lump sum cash payment equal to $262,500, which payment equals a pro-rated amount of her target bonus opportunity for 2021, and (ii) the portion of her equity award with a grant date of February 28, 2020 that is scheduled to vest on March 1, 2022 will immediately vest as to 17,183 shares, each as set forth in the Kelly Transition Agreement. Ms. Kelly will continue to serve as the Company’s Chief Legal Officer, Executive Vice President and Secretary until the Kelly Transition Date.
46

Table of Contents
CEO Pay Ratio
Under SEC rules, we are required to provide information regarding the relationship between the total annual compensation of our CEO, Mr. Bhutani, and the total annual compensation of our median employee (other than Mr. Bhutani). For our last completed fiscal year which ended December 31, 2020:2021:
The median of the total annual compensation of all of our employees (other than Mr. Bhutani and including our consolidated subsidiaries) was $77,603.identified as $82,083 using the methodology described below.
Mr. Bhutani'sBhutani’s total annual compensation, as reported in the Summary Compensation Table included in this Proxy Statement, was $3,670,928.$15,290,590.
Based on the above, for fiscal 2020,2021, the ratio of Mr. Bhutani'sBhutani’s total annual compensation to the median of the total annual compensation of all employees was 47186 to 1.
This pay ratio is a reasonable estimate calculated in a manner consistent with Item 402(u) of Regulation S-K under the Securities Act of 1933, as amended, and is based upon our reasonable judgment and assumptions. The SEC rules do not specify a single methodology for identification of the median employee or calculation of the pay ratio, and other companies may use assumptions and methodologies that are different from those used by us in calculating their pay ratios. Accordingly, the pay ratios disclosed by other companies may not be comparable to our pay ratio as disclosed above.
During our last completed year ended December 31, 2021, there was no change in our employee population or employee compensation arrangement that we reasonably believe would result in a significant change to our pay ratio disclosure. Accordingly, pursuant to Item 402(u) of Regulation S-K, we used the median employee identified in 2020 for purposes of calculating our 2021 pay ratio. The methodology we used to calculate the pay ratio is as follows:
We determined the median of the total annual compensation of our employees as of December 31, 2020, at which time we (including our consolidated subsidiaries) had 6,535 full-time and 86 part-time and temporary employees, 4,765 of whom were located in the United States, or the U.S., and 1,856 (or approximately 28% of our total employee population) of whom were located outside of the U.S. We excluded Mr. Bhutani and included employees of our consolidated subsidiaries. In accordance with the permitted methodology for determining the "median employee", we excluded from our calculations (i) 159 employees who are located outside of the U.S. (or approximately 2% of our total employee population) who were hired in connection with mergers and acquisitions completed in 2020; and (ii) 313 other employees, representing less than 5% of our total employee population, who are located outside of the U.S. in the following countries: 6 in Australia, 21 in Brazil, 55 in Canada, 22 in China, 20 in France, 28 in India, 5 in Israel, 5 in Mexico, 10 in the Netherlands, 3 in Norway, 102 in Serbia, 6 in Singapore, 27 in Spain and 3 in Switzerland.
To determine the median employee, for 2020, we then compared the amount of salary, wages and tips of our employees (other than the excluded employees described above), as reflected in our payroll records for the year ending December 31, 2020. In determining the median total compensation of all employees, we did not make any cost of livingcost-of-living adjustments to the wages paid to any employee.
Once we identified our median employee for 2020, weWe determined the median employee's total annual compensation in accordance with the requirements of Item 402(c)(2)(x) of Regulation S-K, yielding the median total annual compensation disclosed above. With respect to Mr. Bhutani's total annual compensation, we used the amount reported in the "Total" column of the 20202021 Summary Compensation Table included in thethis Proxy Statement.
Risk Assessment and Compensation Practices
Our management assesses and discusses with our Compensation Committee our compensation policies and practices for our employees as they relate to our risk management, and based upon this assessment, we believe, for the following reasons, any risks arising from such policies and practices are not reasonably likely to have a material adverse effect on us in the future:
our incentive compensation plan reflects a pay for performance philosophy rewarding NEOs and other eligible employees for achievement of performance targets, and historically, we reserve the payment of discretionary bonuses for extraordinary performance and achievement;
our equity awards generally include multi-year vesting schedules requiring long-term employee commitment; and
we regularly monitor short- and long-term compensation practices to determine whether management's objectives are satisfied.
47

Table of Contents
Equity Compensation Plan Information
The following table summarizes our equity compensation plan information as of December 31, 2020.2021. Information is included for equity compensation plans approved by our stockholders and equity compensation plans not approved by our stockholders. We will not grant equity awards in the future under any of the equity compensation plans not approved by our stockholders included in the table below.
Plan CategoryPlan Category(a) Number of Securities to be Issued Upon Exercise of Outstanding Stock Options, Warrants and Rights (#)
(b) Weighted-Average Exercise Price of Outstanding Stock Options, Warrants and Rights ($/Share)(1)
(c) Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans (Excluding Securities Reflected in Column (a)) (#)(2)
Plan Category
(a) Number
of Securities
to be Issued
Upon Exercise
of Outstanding
Stock Options and
Rights (#)
(b) Weighted-
Average
Exercise Price
of Outstanding
Stock Options and
Rights ($/Share)(1)
(c) Number of
Securities Remaining
Available for Future
Issuance Under Equity
Compensation Plans
(Excluding Securities
Reflected in Column
(a)) (#)(2)
Equity compensation plans approved by stockholdersEquity compensation plans approved by stockholders8,671,914 52.75 31,421,636 Equity compensation plans approved by stockholders8,216,78653.1835,709,479
Equity compensation plans not approved by stockholdersEquity compensation plans not approved by stockholders888,228 14.32 — Equity compensation plans not approved by stockholders547,95215.82
TotalTotal9,560,142 31,421,636 Total8,764,73835,709,479

(1)The weighted-average exercise price does not include shares to be issued in connection with the settlement of RSUs or PSUs, as such awards do not have an exercise price.
(2)Includes shares available for future issuance under our equity incentive plan and our employee stock purchase plan.
48
64
graphic_runners.jpg

Table
Proxy SummaryBoard and Governance MattersExecutive CompensationAudit MattersOther Management ProposalsOther Information
Proposal No. 3
Advisory Vote on the Frequency of Advisory Votes on Executive Compensation
proposal.jpg
check2.jpg
The Board of Directors unanimously recommends that you vote “ONE YEAR” on the frequency of advisory vote on executive compensation in this proposal 3.
Pursuant to Section 14A of Contentsthe Exchange Act, our stockholders have the opportunity to advise the Board, in a non-binding vote, regarding whether we should conduct an advisory (non-binding) vote to approve named executive officer compensation (that is, votes similar to the non-binding vote in Proposal No. 2 above) every one year, two years or three years.
While our compensation strategies relate to both the short-term and longer-term business outcomes, our Compensation Committee and Board make compensation decisions annually. We believe an annual advisory vote on named executive officer compensation is part of annual stockholder feedback and our executive compensation philosophy, policies and practices. The Board has determined that holding an advisory vote on named executive officer compensation every year is the most appropriate policy for us at this time, and recommends stockholders vote for future advisory votes on named executive officer compensation to occur each year.
The option of one year, two years or three years receiving the highest number of votes cast by stockholders will be the frequency for the advisory vote on executive compensation that has been selected by stockholders. Abstentions and broker non-votes will have no effect on the outcome of the vote.
As an advisory vote, this Proposal 3 is non-binding on the Company or the Compensation Committee. However, our Board and our Compensation Committee value the opinions of our stockholders, and will review the voting results and take them into consideration when setting the frequency of the advisory vote on executive compensation.
It is expected that the next say-on-frequency vote will occur at the 2028 annual meeting of stockholders.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
2022 Proxy Statement65

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Audit Matters
Proposal No. 4
Ratification of Appointment of Independent Registered Public Accounting Firm
proposal.jpg
check2.jpg
The Board of Directors unanimously recommends that you vote “FOR” the ratification of the appointment of Ernst & Young LLP in this proposal 4.
Our Audit and Finance Committee has reappointed Ernst & Young LLP (“EY”), to be our independent registered public accounting firm for the year ending December 31, 2022. EY has served as our independent registered public accounting firm since 2004.
At the Annual Meeting, our stockholders are being asked to ratify the appointment of EY as our independent registered public accounting firm for the year ending December 31, 2022. Our Audit and Finance Committee is submitting the appointment of EY to our stockholders because we value our stockholders’ views on our independent registered public accounting firm and as a matter of good corporate governance. Representatives of EY will be present at the Annual Meeting. They will have an opportunity to make a statement and will be available to respond to appropriate questions from our stockholders.
If our stockholders do not ratify the appointment of EY, our Board may reconsider the appointment. Even if our stockholders ratify the appointment, our Audit and Finance Committee, in its discretion, may appoint another independent registered public accounting firm at any time during the year if our Audit and Finance Committee believes such a change would be in the best interests of the Company and our stockholders.
66
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Report of the Audit and Finance Committee
The Company’s management is responsible for (i) establishing and maintaining internal controls and (ii) preparing the Company’s consolidated financial statements. Our independent registered public accounting firm, Ernst & Young LLP (“EY”) is responsible for auditing the Company’s consolidated financial statements and expressing an opinion on the conformity of those consolidated financial statements with United States generally accepted accounting principles and expressing an opinion as to the effectiveness of the Company’s internal controls over financial reporting. In the performance of its oversight function, the Audit and Finance Committee has:
reviewed and discussed the audited consolidated financial statements with management and EY;
discussed with EY the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board and the SEC; and
received the written disclosures and the letter from EY required by applicable requirements of the Public Company Accounting Oversight Board regarding the independent accountant’s communications with the Audit and Finance Committee concerning independence, and has discussed with EY its independence.
Based on the Audit and Finance Committee’s review and discussions with management and EY, the Audit and Finance Committee recommended to the Board that the audited consolidated financial statements be included in our 2021 Annual Report on Form 10-K, filed on February 17, 2022, for filing with the Securities and Exchange Commission.
Respectfully submitted by the members of the Audit and Finance Committee:
Mark Garrett (Chair)
Herald Chen
Caroline Donahue
Charles Robel
Fees Paid to the Independent Registered Public Accounting Firm
The following table presents fees for professional audit services and other services rendered by EY for the years ended December 31, 2021 and 2020 ($ in thousands):
20212020
Audit Fees(1)
$4,854 $4,555 
Audit-Related Fees(2)
Tax Fees(3)
110 96 
Total Fees$4,966 $4,653 
(1)     Audit Fees consist of professional services and expenses rendered in connection with (i) the audit of our annual consolidated financial statements and internal control over financial reporting, (ii) the review of our quarterly consolidated financial statements included in our Quarterly Reports on Form 10-Q, (iii) statutory and regulatory filings or engagements and (iv) our securities offerings.
(2)      Audit-Related Fees consist of a license fee related to our use of an accounting research tool.
(3)      Tax Fees consist of fees for professional services and expenses for tax compliance, tax advice and tax planning.
Auditor Independence
Our Audit and Finance Committee has reviewed the non-audit services performed by, and the fees paid to, EY in 2020 and 2021, respectively, and the proposed services for 2022, and has determined that such services and fees are compatible with EY’s independence. All audit and non-audit related services were approved by our Audit and Finance Committee prior to such services being rendered. There were no other professional services provided by EY that would have required our Audit and Finance Committee to consider their compatibility with maintaining the independence of EY.
Audit and Finance Committee Policy on Pre-Approval of Audit and Permissible Non-Audit Services of Independent Registered Public Accounting Firm
Our Audit and Finance Committee has established a policy governing our use of the services of our independent registered public accounting firm. Under the policy, our Audit and Finance Committee is required to pre-approve all audit and permissible non-audit services, other than de minimis non-audit services, to be performed by the independent registered public accounting firm.
2022 Proxy Statement67

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Other Management Proposals
Proposal No. 5
Amendment to the Company’s Amended and Restated Certificate of Incorporation to Declassify the Board of Directors and Provide for the Annual Election of Directors
proposal.jpg
check2.jpg
The Board of Directors unanimously recommends that you vote “FOR” the amendment to the Company’s amended and restated certificate of incorporation to declassify the board of directors and provide for the annual election of directors in this proposal 5.
Overview
The Board has approved, adopted and declared advisable, and recommends that the Company’s stockholders approve, amendments to the Company’s Amended and Restated Certificate of Incorporation (the “Certificate”) to phase out the classification of the Board and to provide instead for the annual election of directors, as well as to revise certain related provisions of the Certificate. If adopted by stockholders, this proposal would also enact certain immaterial changes by eliminating from Paragraphs A, B and C of Article VI of the Certificate provisions that relate to the Company’s former sponsors and that have become inoperative and are no longer effective.
Background
Article VI of the Certificate currently provides that the Board shall be divided into three classes, designated Class I, Class II and Class III, each to consist as nearly as possible of one third of the total number of directors, with the term of office of one class expiring each year and directors in each class being elected to three-year terms. If the proposed amendments are approved by our stockholders, directors previously elected to three-year terms of office by our stockholders, including those directors elected at this Annual Meeting, will complete their three-year terms, and thereafter they or their successors would be elected to one-year terms at each future annual meeting of stockholders.
Beginning at the 2025 annual meeting of stockholders, the declassification of the Board would be complete, and all directors would be subject to annual election to one-year terms. In addition, Delaware law provides that directors serving on declassified boards of directors may be removed with or without cause, and therefore, the proposed amendments would permit the removal without cause of directors, but will provide that the directors serving the remainder of a three-year term in office will be removable only for cause. Finally, the proposed amendments will provide that any director appointed to fill a vacancy or newly created directorship will hold office until the next election for the class to which such director is appointed, or following the completion of the declassification, any director appointed to fill a vacancy or newly created directorship will serve for a term expiring at the next annual meeting and will remain in office until such person’s successor is elected and qualified (or earlier death, resignation or removal).
Reasons for the Proposed Amendment
The Governance Committee and the Board have considered the merits of annually elected and staggered boards, taking a variety of perspectives into account. Although the Board believes that a classified board structure may enhance stockholder value by forcing an entity seeking control of the Company to initiate arms-length discussions with the Board (since the entire Board cannot be replaced in a single election), the Board recognizes that there are different perspectives on this matter. After weighing these considerations, the Board (acting on the recommendation of the Governance Committee) has determined that it is in the best interests of the Company and its stockholders to adopt resolutions setting forth proposed amendments to the Certificate to declassify the Board.
68
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
The text of the proposed amendments, with proposed deletions reflected by “strike-through” text and proposed additions reflected by “underline” text, is set forth in Appendix B. This summary is qualified in its entirety by reference to Appendix B.
*   *   *
Approval of this proposal requires the affirmative vote of the holders of at least two-thirds in voting power of the outstanding shares of the Company’s Class A common stock and Class B Common Stock, voting together as a single class.
If the stockholders approve this proposal, the Company will file with the Delaware Secretary of State a certificate of amendment that includes the amendments corresponding to this proposal, which will become effective upon filing. The approval of this proposal is not conditioned on the approval of any other proposal. The Board retains the discretion to abandon the amendments and not implement them at any time before they become effective.
2022 Proxy Statement69

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Proposal No. 6
Amendment to the Company’s Amended and Restated Certificate of Incorporation to Eliminate Certain Supermajority Voting Requirements
a77_03.jpg
a77_07.jpg
The Board of Directors unanimously recommends that you vote “FOR” the amendment to the Company’s amended and restated certificate of incorporation to eliminate certain supermajority voting requirements in this proposal 6.
Overview
The Board has approved, adopted and declared advisable, and recommends that the Company’s stockholders approve, amendments to the Certificate to eliminate certain supermajority voting provisions.
Background
The Certificate currently requires the affirmative vote of the holders of at least two-thirds in voting power of all the then outstanding shares of the Company’s stock entitled to vote thereon, voting together as a single class, to (i) amend or repeal any provision of the Company’s Bylaws, (ii) remove a director from office or (iii) adopt future amendments to the following provisions of the Certificate:
Article V, which authorizes the Board to amend the Bylaws and currently specifies the vote required to amend the Certificate and Bylaws;
Article VI, which addresses the election and removal of directors, who may call meetings of the Board, certain quorum and voting requirements for Board action and certain other matters relating to directors;
Article VII, which addresses certain limitations on the liability of directors;
Article VIII, which addresses stockholder action by consent and special meetings of stockholders;
Article IX, which addresses waivers of certain corporate opportunities and related matters; and
Article X, which addresses Section 203 of the Delaware General Corporation Law and the approvals required to authorize certain business combinations.
If the proposed amendments are adopted, the stockholder vote required to take any of the foregoing actions will be the affirmative vote of the holders of a majority of the voting power of the outstanding shares of the Company’s stock entitled to vote thereon (subject to any other provisions of the Certificate, any vote required by applicable law and the express terms of any preferred stock issued in the future). If adopted by stockholders, this proposal would also enact certain immaterial changes by eliminating from Article V of the Certificate provisions that relate to the Company’s former sponsors and that have become inoperative and are no longer effective.
Reasons for the Proposed Amendment
The Governance Committee and the Board have considered the merits of maintaining the supermajority stockholder approval provisions in the Certificate. Supermajority provisions encourage stockholders to reach a broad consensus on significant governance decisions and might be viewed as protective of minority stockholders (by preventing a simple majority of stockholders from taking action that favors only the majority). However, the Board is aware that certain stockholders and institutions assert that a majority vote should be sufficient for any corporate action requiring stockholder approval. After weighing these considerations, the Board (acting on the recommendation of the Governance Committee) has determined that it is in the best interests of the Company and its stockholders to adopt resolutions setting forth proposed amendments to the Certificate to eliminate these supermajority voting requirements.
70
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
The text of the proposed amendments, with proposed deletions reflected by “strike-through” text and proposed additions reflected by “underline” text, is set forth in Appendix C. This summary is qualified in its entirety by reference to Appendix C.
*   *   *
Approval of this proposal requires the affirmative vote of the holders of at least two-thirds in voting power of the outstanding shares of the Company’s Class A common stock and Class B common stock, voting together as a single class.
If the stockholders approve this proposal, the Company will file with the Delaware Secretary of State a certificate of amendment that includes the amendments corresponding to this proposal, which will become effective upon filing. The approval of this proposal is not conditioned on the approval of any other proposal. The Board retains the discretion to abandon the amendments and not implement them at any time before they become effective.
2022 Proxy Statement71

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Proposal No. 7
Amendment to the Company’s Amended and Restated Certificate of Incorporation to Eliminate Certain Business Combination Restrictions Set Forth Therein and Instead Subject the Company to the Business Combination Restrictions of the Delaware General Corporation Law
a77_03.jpg
a77_07.jpg
The Board of Directors unanimously recommends that you vote “FOR” the amendment to the Company’s amended and restated certificate of incorporation to eliminate certain business combination restrictions set forth therein and instead subject the Company to the business combination restrictions of the Delaware general corporation law in this proposal 7.
Overview
The Board has approved, adopted and declared advisable, and recommends that the Company’s stockholders approve, amendments to the Certificate to eliminate certain business combination restrictions contained therein and instead subject the Company to the business combination restrictions of Section 203 of the Delaware General Corporation Law (“Section 203”).
Background
Section 203 prohibits a Delaware corporation from engaging in a “business combination” with an “interested stockholder” for three years from the date a person or entity becomes an interested stockholder. An “interested stockholder” includes a person or entity that owns 15% or more of the corporation’s outstanding voting stock. A “business combination” includes: (i) mergers between the corporation and an interested stockholder; (ii) sales or dispositions to an interested stockholder of assets worth 10% or more of the total asset value of the corporation (measured by consolidated asset value or aggregate stock value); (iii) certain issuances or transfers of stock to an interested stockholder; (iv) certain transactions involving the corporation that would increase the proportionate ownership of the interested stockholder; and (v) a receipt by the interested stockholder (except proportionately as a stockholder) of any loans, advances, guarantees, pledges or other financial benefits provided by the corporation.
Under Section 203, the three-year moratorium on business combinations does not apply if: (i) the business combination or the transaction that resulted in the stockholder becoming an interested stockholder is approved by the corporation’s board prior to the time the interested stockholder becomes an interested stockholder; (ii) the interested stockholder acquired at least 85% of the voting stock of the corporation (other than stock held by directors who are also officers or by qualified employee stock plans) in the transaction in which it becomes an interested stockholder; or (iii) the business combination is approved by a majority of the corporation’s board and by the affirmative vote of 66⅔% of the outstanding voting stock that is not owned by the interested stockholder.
Reasons for the Proposed Amendment
Article X of the Certificate currently includes a provision opting out of the business combination restrictions set forth in Section 203. Instead, Article X includes restrictions substantially similar to those set forth in Section 203, but, among other things, excepts from the definition of “interested stockholder” the Company’s former sponsors and their permitted transferees. Because the Company’s former sponsors havecompletely sold their respective ownership positions in the Company, the Board (acting on the recommendation of the Governance Committee) has determined it is advisable to simplify the Certificate by eliminating the provisions of current Article X in their entirety and instead subject the Company to the business combination restrictions set forth in Section 203.
72
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
The text of the proposed amendments, with proposed deletions reflected by “strike-through” text and proposed additions reflected by “underline” text, is set forth in Appendix D. This summary is qualified in its entirety by reference to Appendix D and the above description of Section 203 is qualified in its entirely by reference to Section 203.
*   *   *
Approval of this proposal requires (i) the affirmative vote of the holders of at least two-thirds in voting power of the outstanding shares of the Company’s Class A common stock and Class B common stock, voting together as a single class, and (ii) the affirmative vote of the holders of at least two-thirds in voting power of the outstanding shares of Class A common stock and Class B common stock, voting together as a single class and excluding any shares owned as of the record date for the Annual Meeting by an interested stockholder subject to the restrictions of Article X. As of the date of this Proxy Statement, the Company is not aware of any stockholder who may be subject to the restrictions set forth in Article X.
If the stockholders approve this proposal, the Company will file with the Delaware Secretary of State a certificate of amendment that includes the amendments corresponding to this proposal, which will become effective upon filing. The approval of this proposal is not conditioned on the approval of any other proposal. The Board retains the discretion to abandon the amendments and not implement them at any time before they become effective.
2022 Proxy Statement73

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Proposal No. 8
Amendment to the Company’s Amended and Restated Certificate of Incorporation to Eliminate Inoperative Provisions and Implement Certain other Miscellaneous Amendments
a77_03.jpg
a77_07.jpg
The Board of Directors unanimously recommends that you vote “FOR” the amendment to the Company’s amended and restated certificate of incorporation to eliminate inoperative provisions and implement certain other miscellaneous amendments in this proposal 8.
Overview
The Board has approved, adopted and declared advisable, and recommends that the Company’s stockholders approve, amendments to the Certificate to eliminate inoperative provisions and implement certain other miscellaneous amendments.
Background
Following the Company’s initial public offering, its former sponsors owned, collectively, greater than 40% of the voting power of the Company’s outstanding stock. In recognition of this fact, the Certificate currently includes provisions intended to permit the former sponsors to take certain actions, including, without limitation, to approve charter amendments, cause the Company to hold a special stockholder meeting, and act by consent in lieu of a stockholder meeting. These provisions were effective only when the former sponsors owned, collectively, at least 40% of the voting power of the outstanding voting stock of the Company. Because the former sponsors no longer own this requisite percentage, these provisions have become inoperative and have no current effect. The Board (acting on the recommendation of the Governance Committee) has determined it is advisable to simplify the Certificate by eliminating these inoperative provisions.
In addition, the Board has approved certain other miscellaneous amendments to the Certificate set forth in Appendix E, including to eliminate the current provisions of Article IX. Article IX generally provides that the Company’s former sponsors and their affiliates, and the Company’s outside directors, do not have a duty to refrain from engaging in business activities similar to the Company’s and that the Company renounces any interest in business opportunities that are presented to such persons or entities.
Reasons for the Proposed Amendments
To simplify the Certificate, the Board (acting on the recommendation of the Governance Committee) has determined it is advisable to eliminate the provisions of Article IX, and to instead, contingent on such elimination, provide for the same renunciation of interest in a waiver set forth in a resolution of the Board.
The text of the proposed amendments, with proposed deletions reflected by “strike-through” text and proposed additions reflected by “underline” text, is set forth in Appendix E. This summary is qualified in its entirety by reference to Appendix E.
*   *   *
Approval of this proposal requires the affirmative vote of the holders of at least two-thirds in voting power of the outstanding shares of the Company’s Class A common stock and Class B common stock, voting together as a single class.
If the stockholders approve this proposal, the Company will file with the Delaware Secretary of State a certificate of amendment that includes the amendments corresponding to this proposal, which will become effective upon filing. The approval of this proposal is not conditioned on the approval of any other proposal. The Board retains the discretion to abandon the amendments and not implement them at any time before they become effective.
74
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Security Ownership of Certain Beneficial Owners and Management
The following table sets forth certain information with respect to the beneficial ownership of shares of our common stock as of March 31, 2021February 28, 2022 by:
each of our named executive officers;
each person or group, who beneficially owned more than 5% of our common stock; and
all of our current directors and executive officers as a group.
The amounts and percentages of Class A common stock and Class B common stock beneficially owned are reported on the basis of the regulations of the SEC governing the determination of beneficial ownership of securities. Under these rules, a person is deemed to be a beneficial owner of a security if that person has or shares voting power, which includes the power to vote or to direct the voting of such security, or investment power, which includes the power to dispose of or to direct the disposition of such security. A person is also deemed to be a beneficial owner of any securities of which that person has the right to acquire beneficial ownership within 60 days, including those shares of our Class A common stock issuable upon exchange of LLCLimited Liability Company Units (together with corresponding shares of our Class B common)common stock) on a one-for-one basis, subject to the terms of the Exchange Agreement.Agreement (Exhibit 4.4 to our Annual Report on Form 10-K). Under these rules, more than one person may be deemed to be a beneficial owner of the same securities. None of our directors, NEOs or 5% equity holders beneficially owns either directly or indirectly shares of our Class B common stock.
Unless otherwise indicated, the address of each beneficial owner listed in the table below is c/o GoDaddy Inc., 14455 N. Hayden Road, Scottsdale,2155 E. GoDaddy Way, Tempe, Arizona 85260.85284.
Common Stock Beneficially Owned(1)
Name of Beneficial Owner
Number of Shares
Class A Common Stock(2)
Number of Shares
Class B Common Stock
Combined Voting Power(3)
Number%Number%Number%
Directors and Named Executive Officers:
Aman Bhutani181,310 *— *181,310 *
Raymond E. Winborne127,034 *— *127,034 *
Nima J. Kelly67,652 *100,000 20.9%167,652 *
Nick Daddario4,948 *— *4,948 *
Herald Y. Chen3,082 *— *3,082 *
Caroline Donahue5,809 *— *5,809 *
Mark Garrett6,789 *— *6,789 *
Charles J. Robel113,435 *— *113,435 *
Ryan Roslansky5,809 *— *5,809 *
Brian H. Sharples10,098 *— *10,098 *
Leah Sweet3,235 *— *3,235 *
Lee E. Wittlinger(4)
3,082 *— *3,082 *
All current executive officers and directors as a group (12 persons)532,283 *100,000 20.9632,283 *
5% Equity Holders:
Entities affiliated with Vanguard(5)
15,972,633 9.5 %— *15,972,633 9.5 %
Entities affiliated with Wellington(6)
14,606,966 8.7 %— *14,606,966 8.6 %
Entities affiliated with Capital Research(7)
11,551,988 6.9 %— *11,551,988 6.8 %
Entities affiliated with Fidelity(8)
11,149,934 6.6 %— *11,149,934 6.6 %
Entities affiliated with Select Equity(9)
10,592,947 6.3 %— *10,592,947 6.3 %
Entities affiliated with BlackRock(10)
9,283,734 5.5 %— *9,283,734 5.5 %

Common Stock Beneficially Owned
Number of Shares Class A Common Stock(1)
Name of Beneficial OwnerNumber%
Directors and Named Executive Officers:
Aman Bhutani285,792*
Herald Chen6,143*
Roger Chen160,366*
Nick Daddario6,924*
Caroline Donahue8,870*
Mark Garrett9,850*
Michele Lau*
Mark McCaffrey7,737*
Charles Robel87,610*
Ryan Roslansky8,870*
Brian Sharples13,159*
Leah Sweet3,235*
Lee Wittlinger(2)
6,143*
All current executive officers and directors as a group (13 persons)604,699*
5% Equity Holders:
Entities affiliated with Capital Research(3)
17,239,75310.7%
Entities affiliated with Vanguard(4)
16,094,34910.0%
Entities affiliated with Starboard(5)
10,853,8996.8%
Entities affiliated with Wellington(6)
10,701,5806.7%
Entities affiliated with Fidelity(7)
9,138,4825.7%
Entities affiliated with BlackRock(8)
8,236,7555.1%
*    Represents beneficial ownership of less than one percent (1%) of the outstanding shares of our common stock.
49
2022 Proxy Statement75

Table of Contents
(1)     Subject to the terms of the Exchange Agreement, shares of our Class B common stock (together with the corresponding LLC Units) are exchangeable for shares of our Class A common stock on a one-for-one basis. See the section titled "Certain Relationships and Related Party and Other Transactions-Exchange Agreement."
Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
(2)     (1)Class A common stock beneficially owned includes shares issuable upon exercise of outstanding equity awards exercisable within 60 days of March 31, 2021February 28, 2022 as follows:

Name of Beneficial OwnerNumber of Awards
Aman Bhutani142,042 229,428
Raymond E. WinborneRoger Chen20,905 124,165
Nima J. Kelly12,267 
Nick Daddario3,334 4,128
Charles Robel23,627
Charles J. Robel53,627 
All current executive officers and directors as a group (12(13 persons)232,175 381,348
(3)    Represents percentage of voting power of the Class A common stock and Class B common stock of GoDaddy voting together as a single class.
(4)    (2)The address of Mr. Wittlinger is c/o Silver Lake Partners, 2775 Sand Hill Road #100, Menlo Park, CA 94025.
(5)    Based on information reported by The Vanguard Group, or Vanguard, on Schedule 13G filed with the SEC on February 10, 2021. Of the shares of Class A common stock beneficially owned, Vanguard reported that it has shared voting power over 175,711 shares, sole dispositive power over 15,573,472 shares and shared dispositive power over 399,161 shares. Vanguard listed its address as 100 Vanguard Blvd., Malvern, PA 19355.
(6)    Based on information reported by Wellington Management Group LLP, or Wellington, on Schedule 13G filed with the SEC on February 4, 2021. Of the shares of Class A common stock beneficially owned, Wellington reported shared voting power over 13,459,084 shares and shared dispositive power over all of the shares. Wellington listed its address as 280 Congress Street, Boston, MA 02210.
(7)    (3)Based on information reported by Capital International Investors, a division of Capital Research and Management Company or (“Capital Research”), on Schedule 13G13G/A filed with the SEC on February 16, 2021.11, 2022. Of the shares of Class A common stock beneficially owned, Capital Research reported sole voting power over 11,140,25216,918,755 shares and sole dispositive power over all of the shares. Capital Research listed its address as 333 South Hope Street, 55th Floor, Los Angeles, CA 90071.
(8)    (4)Based on information reported by The Vanguard Group (“Vanguard”), on Schedule 13G/A filed with the SEC on February 9, 2022. Of the shares of Class A common stock beneficially owned, Vanguard reported that it has shared voting power over 144,740 shares, sole dispositive power over 15,742,031 shares and shared dispositive power over 352,318 shares. Vanguard listed its address as 100 Vanguard Blvd., Malvern, PA 19355.
(5)Based on information reported by Starboard Value LP (“Starboard”), on Schedule 13D filed with the SEC on December 27, 2021. Of the shares of Class A common stock beneficially owned, Starboard reported sole voting power and sole dispositive power over all of the shares. Starboard listed its address as 777 Third Avenue, 18th Floor, New York, NY 10017.
(6)Based on information reported by Wellington Management Group LLP (“Wellington”), on Schedule 13G/A filed with the SEC on February 4, 2022. Of the shares of Class A common stock beneficially owned, Wellington reported shared voting power over 9,568,848 shares and shared dispositive power over all of the shares. Wellington listed its address as 280 Congress Street, Boston, MA 02210.
(7)Based on information reported by FMR LLC, or Fidelity,(“Fidelity”), on Schedule 13G13G/A filed with the SEC on February 8, 2021.9, 2022. Of the shares of Class A common stock beneficially owned, Fidelity reported that it has sole voting power with respect to 669,441492,392 shares and sole dispositive power with respect to all of the shares. Fidelity listed its address as 245 Summer Street, Boston, MA 02210.
(9)    (8)Based on information reported by Select Equity Group, L.P.BlackRock, Inc. (“BlackRock”), or Select Equity, on Schedule 13G13G/A filed with the SEC on February 12, 2021. Of the shares of Class A common stock beneficially owned, Select Equity reported shared voting power and shared dispositive power over all of the shares. Select Equity listed its address as 380 Lafayette Street, 6th Floor, New York, NY 10003.
(10)    Based on information reported by BlackRock, Inc., or BlackRock, on Schedule 13G filed with the SEC on January 29, 2021.9, 2022. Of the shares of Class A common stock beneficially owned, BlackRock reported sole voting power over 8,162,6716,907,039 shares and sole dispositive power over all of the shares. BlackRock listed its address as 55 East 52nd Street, New York, NY 10055.
50
76
graphic_runners.jpg

Table of Contents
CERTAIN RELATIONSHIPS AND RELATED PARTY AND OTHER TRANSACTIONS
Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
We describe below transactions,Certain Relationships and series of similar transactions, during 2020 to which we were a party, or will be a party, in which:Related Party and other Transactions
the amounts involved exceeded, or exceeds, $120,000; and
any of our directors, executive officers or beneficial holders of more than 5% of any class of our capital stock had, or will have, a direct or indirect material interest.
Other than as described below, there have not been, nor are there any currently proposed, transactions or series of similar transactions to which we have been or will be a party.
Policies and Procedures for Related Party Transactions
Our Audit and Finance Committee hasmaintains the primary responsibility for reviewing and approving or disapproving "related“related party transactions," which are transactions between us and related persons in which the aggregate amount involved exceeds, or may be expected to exceed, $120,000 and in which a related person has or will have a direct or indirect material interest. We have adopted a policy regarding transactions between us and related persons. For purposes of this policy, a related person will beis defined as a director, executive officer, nominee for director or greater than 5% beneficial owner of our Class A common stock and Class B common stock,voting securities, in each case since the beginning of the most recently completed year, and their immediate family members.members and any entity in which they are employed or are a general partner or principal or in a similar position or in which they have a 5% or greater beneficial ownership interest. Our Audit and Finance Committee charter provides that our Audit and Finance Committee shall review and approveoversee all transactions between the Company and a related person for which review or disapproveoversight is required by applicable law or that are required to be disclosed in the Company’s financial statements or SEC filings.
Since 2021, there have not been, nor are there any currently proposed, related party transactions.
Desert Newco Amended and Restated Limited Liability Company Agreement
We directly,transactions or indirectly through our wholly owned subsidiaries GD Subsidiary Inc. and GD Subsidiary II Inc., hold LLC Units in Desert Newco and are its sole managing member. Desert Newco is treated as a partnership for U.S. federal income tax purposes and, as such, is not subject to U.S. federal income tax. Instead, taxable income is allocated to its unit holders, including us. As the sole managing member, we have the right to determine when distributions will be made to the membersseries of Desert Newco and the amount of any such distributions. If we authorize a distribution, such distribution will be made to the unit holders, including us, pro rata in accordance with their respective ownership interest, provided that we, as sole managing member, are entitled to non-pro rata distributions for certain fees and expenses.
In addition to tax expenses, we also incur expenses related to our operations. We intend to cause Desert Newco to make distributions or, in the case of certain expenses, payments in an amount sufficient to allow us to pay our taxes and operating expenses. In 2020, we made substantial payments to settle our obligations under tax receivable agreements, or the TRAs, for which we received a corresponding distribution from Desert Newco. See "Tax Receivable Agreements" below for further discussion regarding this settlement.
Exchange Agreement
In connection with the consummation of our IPO, we and the Desert Newco pre-IPO owners entered into the Exchange Agreement under which they (or certain permitted transferees thereof) were granted the right, subject to the terms of the Exchange Agreement, to exchange their LLC Units (together with a corresponding number of shares of Class B common stock) for shares of our Class A common stock on a one-for-one basis, subject to customary conversion rate adjustments for stock splits, stock dividends, reclassifications and other similar transactions. The Exchange Agreement provides, however, that such exchanges must be for a minimum of the lesser of 1,000 LLC Units or all of the vested LLC Units held by such owner.
The LLC Agreement provides that as a general matter, each of Desert Newco's pre-IPO owners does not have the right to exchange LLC Units if we determine that such exchange would be prohibited by law or regulation or would violate other agreements with us to which the pre-IPO owner may be subject or would cause a technical tax termination of Desert Newco.
We may impose additional restrictions on exchanges that we determine to be necessary or advisable so that Desert Newco is not treated as a "publicly traded partnership" for U.S. federal income tax purposes. As a holder exchanges LLC Units for shares of Class A common stock, the number of LLC Units held by us is correspondingly increased as we acquire the exchanged LLC Units, and a corresponding number of shares of Class B common stock are canceled.
51

Table of Contents
Tax Receivable Agreements
Concurrent with the completion of our IPO, we became a party to five TRAs with our pre-IPO owners, which included entities affiliated with certain current or former directors. As described in Note 16 to our audited financial statements, which are included in our 2020 Form 10-K, on July 31, 2020, we entered into settlement and release agreements with respect to four of the TRAs, and an amendment to the fifth TRA, pursuanttransactions to which we settled all liabilities under the TRAs in exchange for aggregate payments totaling $850.0 million. Upon payment, we were released from all obligations to the parties to the TRAs, including the holders of unexchanged LLC Units, and we retained all of the future cash tax savings from the utilization of the tax attributes we acquired as a result of acquisitions or exchanges of LLC Units subject to the TRAs.
Other Transactions
From time to time in the ordinary course of business, we do business with companies affiliated with our directors.We believe that all such arrangements have been entered into in the ordinary course of business and have been conducted on an arms-length basis. Amounts paid to such companies exceeding $120,000 in 2020 were as follows:or will be a party.
Entity NameAmount Paid
 ($ in millions)
Optiv Security, Inc.$1.7 
LinkedIn Corporation1.5 2022 Proxy Statement77

Yelp Inc.Proxy
Summary
0.8 Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Cisco Systems, Inc.0.7 
PayPal Holdings, Inc.0.7 
Avalara, Inc.0.3 
Teach For America, Inc.0.1 
Limitation of LiabilityAdditional Information and Indemnification of Executive OfficersFrequently Asked Questions About this Proxy Statement and Directorsthe Annual Meeting
Our Certificate contains provisions limiting the liability of our directors for monetary damages to the fullest extent permitted by Delaware law. Consequently, our directors are not personally liable to us or our stockholders for monetary damages for any breach of fiduciary duties as directors, except liability for the following:
any breach of their duty of loyalty to our company or our stockholders;
any act or omission not in good faith or involving intentional misconduct or a knowing violation of law;
unlawful payments of dividends or unlawful stock repurchases or redemptions as provided in Section 174 of the Delaware General Corporate Law, or DGCL; or
any transaction from which they derived an improper personal benefit.
Any amendment to or repeal of, these provisions will not eliminate or reduce the effect of these provisions in respect of any act, omission or claim that occurred or arose prior to that amendment or repeal. If the DGCL is amended to provide for further limitations on the personal liability of directors of corporations, then the personal liability of our directors is further limited to the greatest extent permitted by the DGCL.
In addition, our Bylaws provide that we will indemnify, to the fullest extent permitted by law, any person who is or was a party or is threatened to be made a party to any action, suit or proceeding by reason of the fact that he or she is or was one of our directors or officers or is or was serving at our request as a director or officer of another corporation, partnership, joint venture, trust, or other enterprise. Our Bylaws provide that we may indemnify to the fullest extent permitted by law any person who is or was a party or is threatened to be made a party to any action, suit, or proceeding by reason of the fact that he or she is or was one of our employees or agents or is or was serving at our request as an employee or agent of another corporation, partnership, joint venture, trust, or other enterprise. Our Bylaws also provide that we must advance expenses incurred by or on behalf of a director or officer in advance of the final disposition of any action or proceeding, subject to very limited exceptions.
Further, we have entered into indemnification agreements with each of our directors and executive officers that may be broader than the specific indemnification provisions contained in the DGCL. These indemnification agreements require us, among other things, to indemnify our directors and executive officers against liabilities that may arise by reason of their status
52

Table of Contents
or service. These indemnification agreements also require us to advance all expenses incurred by the directors and executive officers in investigating or defending any such action, suit, or proceeding. We believe these agreements are necessary to attract and retain qualified individuals to serve as directors and executive officers.
OTHER MATTERS
Delinquent Section 16(a) Reports
Section 16(a) of the Exchange Act requires our executive officers, directors and persons who own more than 10% of our common stock to file reports of ownership and changes of ownership of our equity securities with the SEC. Such directors, executive officers and 10% stockholders are required by SEC regulation to furnish us with copies of all Section 16(a) forms they file.
SEC regulations require us to identify in this proxy statement anyone who filed a required report late during the most recent year. Based solely on our review of forms we received, orsuch reports and certain written representations from each reporting persons, stating they were not required to file these forms, we believe that during 2020,2021, all Section 16(a) filing requirements were satisfied on a timely basis, except for (i) Mr. Carroll'sone late Form 4 filed by Mr. Bhutani on July 8, 2021.
Submission of Proposals and Other Items of Business for the 2023 Annual Meeting
Stockholder Proposals for Inclusion in the Proxy Statement for the 2023 Annual Meeting
If a stockholder intends to submit a proposal for inclusion in our proxy statement for our 2023 annual meeting of stockholders in accordance with Rule 14a-8 under the Exchange Act, the proposal should be sent to our Corporate Secretary by mail at GoDaddy Inc., Attention Corporate Secretary, 2155 E. GoDaddy Way, Tempe, Arizona 85284, or by email at governance@godaddy.com, and must be received no later than December 23, 2022.
Other Proposals or Director Nominations to be Presented at the 2023 Annual Meeting
Our Bylaws provide for an advance notice procedure for director nominations and stockholder proposals that are not submitted for inclusion in the proxy statement pursuant to Rule 14a-8, but that a stockholder instead wishes to present at an annual meeting. To be timely, a notice of director nominations or other matters a stockholder wishes to present at the 2023 annual meeting must be received by our Corporate Secretary not earlier than February 1, 2023 and no later than March 3, 2020; (ii) Ms. Kelly's Form 42023 and must comply with the additional requirements of our Bylaws.
Availability of Bylaws
A copy of our Bylaws may be obtained by accessing our filings on the SEC’s website at www.sec.gov. You may also contact our Corporate Secretary, in writing, at GoDaddy Inc., Attention Corporate Secretary, 2155 E. GoDaddy Way, Tempe, Arizona 85284 for a copy of the relevant bylaw provisions regarding the requirements for making stockholder proposals and nominating director candidates.
2023 Annual Meeting of Stockholders Proxy Statement
We intend to file a Proxy Statement and WHITE proxy card with the SEC in connection with its solicitation of proxies for our 2023 Annual Stockholders’ Meeting. Stockholders may obtain our Proxy Statement (and any amendments and supplements thereto) and other documents as and when filed on March 3, 2020; (iii) Mr. Low Ah Kee's Form 4s filed on March 3, 2020 and March 16, 2020; and (iv) Mr. Winborne's Form 4 filed on March 3, 2020.by the Company with the SEC without charge from the SEC’s website at: www.sec.gov.
2020
2021 Annual Report and SEC Filings
Our financial statements for the year ended December 31, 20202021 are included in our 20202021 Annual Report on Form 10-K. This proxy statementProxy Statement and our 20202021 annual report are posted on our corporate website at https://aboutus.godaddy.net/www.aboutus.godaddy.net/investor-relations/financials and are available from the SEC at its website at www.sec.gov.www.sec.gov. You may also obtain a copy of our 20202021 annual report without charge by sending a written request to GoDaddy Inc., Attention: Investor Relations, 14455 N. Hayden Road, Scottsdale,2155 E. GoDaddy Way, Tempe, Arizona 85260.85284.
* * *Note About Corporate Website and Sustainability Reports
The reports mentioned in this Proxy Statement, or any other information from our corporate website, are not part of, or incorporated by reference into this Proxy Statement. Some of the statements and reports contain cautionary statements regarding forward-looking information that should be carefully considered. Our statements and reports about our objectives may include statistics or metrics that are estimates, make assumptions based on developing standards that may change, and provide aspirational goals that are not intended to be promises or guarantees. The statements and reports may also change at any time, and we undertake no obligation to update them, except as required by law.
78
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
Information about Our Annual Meeting and Solicitation of Proxies
GODADDY INC.
Proxy Statement
FOR 2022 Virtual Annual Meeting of Stockholders
To Be Held at 8:00 a.m. PDT on Wednesday, June 1, 2022
You are cordially invited to the 2022 virtual annual meeting of stockholders (the “Annual Meeting”) of GoDaddy Inc., a Delaware corporation (“GoDaddy” or the “Company”). The Annual Meeting will be held on Wednesday, June 1, 2022 at 8:00 a.m. PDT and will be conducted virtually via live webcast at www.virtualshareholdermeeting.com/GDDY2022.You can attend the Annual Meeting online, vote your shares electronically and submit questions online during the Annual Meeting by logging in to the website listed above and using the 16-digit control number located on your notice or the proxy card (the “Control Number”). We recommend that you access the website a few minutes before the meeting to ensure that you are logged in when the meeting starts.
This virtual meeting format enables us to expand access to the meeting, improve communications and lower the cost to our stockholders, the Company and the environment. We believe virtual meetings enable increased stockholder participation from locations around the world. Additionally, given the continued heightened concerns around COVID-19, the virtual meeting format allows us to continue to proceed with the meeting while mitigating the health and safety risks to participants.
The information provided in the “Q&A” format below is for your convenience only and is merely a summary of the information contained in this Proxy Statement. You should read this entire Proxy Statement carefully. Information contained on, or that can be accessed through, our corporate website is not intended to be incorporated by reference into this Proxy Statement and references to our website address in this Proxy Statement are inactive textual references only.
Why am I receiving these proxy materials?
You are receiving this Proxy Statement and additional proxy materials in connection with the Board’s solicitation of proxies to be voted at the virtual Annual Meeting or at any adjournment or postponement of it.
Who is entitled to vote?
Holders of our Class A common stock and Class B common stock as of the close of business on Wednesday, April 6, 2022 (the “Record Date”), may vote at the Annual Meeting. As of the Record Date, there were 161,741,062 shares of our Class A common stock and 312,223 shares of our Class B common stock outstanding. In deciding all matters at the Annual Meeting, each stockholder will be entitled to one vote for each share of our Class A common stock and Class B common stock held by them on the Record Date. We do not have cumulative voting rights for the election of directors.
What is the quorum requirement for the Annual Meeting?
The holders of record of a majority of the voting power of the issued and outstanding shares of our capital stock (holders of the Class A common stock and the Class B common stock) entitled to vote thereon, present in person or represented by proxy, shall constitute a quorum for the transaction of business at all meetings of stockholders, including the Annual Meeting. Notwithstanding the foregoing, where a separate vote by a class or series or classes or series is required, a majority in voting power of the outstanding shares of such class or series or classes or series, present in person or represented by proxy, shall constitute a quorum entitled to take action with respect to the vote on that matter. Once a quorum is present to organize a meeting, it shall not be broken by the subsequent withdrawal of any stockholders.
2022 Proxy Statement79

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
What matters are being proposed, and what vote is required?
Items of BusinessRequired Vote For AdoptionEffect of AbstentionsEffect of Broker Non-Votes
1.Election of three Class I directors to serve until the 2025 annual meeting of stockholders and until their successors are duly elected and qualified, subject to earlier death, resignation or removalSince the election is uncontested, each incumbent director nominee will be elected only if the votes “FOR” his or her election exceed those votes “AGAINST” his or her electionNo EffectNo Effect
2.Advisory, non-binding vote to approve named executive officer compensation
The affirmative vote of a majority of the voting power of the shares of our Class A common stock and Class B common stock, voting together as a single class, present in person or represented by proxy at the Annual Meeting and entitled to vote thereon
Same as Against voteNo Effect
3.Advisory, non-binding vote to approve the frequency of advisory votes on named executive officer compensation for one, two or three years
The advisory, non-binding recommendation of the stockholders regarding the frequency of advisory votes on named executive compensation will be the choice that receives a plurality of the votes cast
No EffectNo Effect
4.Ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for the year ending December 31, 2022
The affirmative vote of a majority of the shares of our Class A common stock and Class B common stock, voting together as a single class, present in person or represented by proxy at the Annual Meeting and entitled to vote thereon
Same as Against voteNot applicable
5.Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to declassify the Board of Directors and provide for the annual election of directors
The affirmative vote of the holders of at least two-thirds in voting power of the outstanding shares of the Company’s Class A common stock and Class B common stock, voting together as a single class
Same as Against voteSame as Against vote
6.Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to eliminate certain supermajority voting requirements
The affirmative vote of the holders of at least two-thirds in voting power of the outstanding shares of the Company’s Class A common stock and Class B common stock, voting together as a single class
Same as Against voteSame as Against vote
7.Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to eliminate certain business combination restrictions set forth therein and instead subject the Company to the business combinations restrictions of the Delaware General Corporation Law
The affirmative vote of the holders of at least two-thirds in voting power of the outstanding shares of the Company’s Class A common stock and Class B common stock, voting together as a single class
Same as Against voteSame as Against vote
8.Approval of an Amendment to the Company’s Amended and Restated Certificate of Incorporation to eliminate inoperative provisions and implement certain other miscellaneous amendments
The affirmative vote of the holders of at least two-thirds in voting power of the outstanding shares of the Company’s Class A common stock and Class B common stock, voting together as a single class
Same as Against voteSame as Against vote
The Board recommends you vote FOR each of the proposals and for a ONE YEAR frequency of advisory votes on named executive officer compensation.
We will also transact such other business as may properly come before the meeting, or any adjournment or postponement thereof.
80
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
What is the difference between holding shares as a registered stockholder and holding shares in street name?
Registered Stockholders. If shares of our Class A common stock and Class B common stock are registered directly in your name with our transfer agent, American Stock Transfer & Trust Co. LLC (“AST”), you are considered the stockholder of record with respect to those shares, and the Notice was provided to you directly by us. As a stockholder of record, you have the right to grant your voting proxy directly to the individuals listed on the proxy card or to vote live at the Annual Meeting.
Street Name Stockholders. If shares of our Class A common stock and Class B common stock are held on your behalf in a stock brokerage account or by a bank or other nominee, you are considered the beneficial owner of those shares held in “street name,” and the Notice was forwarded to you by your broker or nominee, who is considered the stockholder of record with respect to those shares. As the beneficial owner, you have the right to direct your broker or nominee how to vote your shares. Beneficial owners are also invited to attend the Annual Meeting at www.virtualshareholdermeeting.com/GDDY2022. You can attend the Annual Meeting online, vote your shares electronically and submit questions during the Annual Meeting by logging in to the website listed above and using your Control Number. If you request a printed copy of our proxy materials by mail, your broker or nominee will provide a voting instruction card for you to use.
How do I vote?
If you are a stockholder of record, there are four ways to vote:
1.By Internet: You can vote your shares online at www.proxyvote.com, 24 hours a day, seven days a week, until 11:59 p.m. PDT on May 31, 2022 (have your proxy card in hand when you visit the website);
2.By Telephone: You can vote your shares by calling 1-800-690-6903 toll-free (have your proxy card in hand when you call) until 11:59 pm PDT on May 31, 2022;
3.By Mail: You can vote your shares by completing, signing and returning your proxy card in the postage-paid envelope provided (if you received printed proxy materials); or
4.During the Virtual Meeting: You can vote your shares during the virtual Annual Meeting at www.virtualshareholdermeeting. com/GDDY2022 and using your Control Number located on your notice or the proxy card.
Even if you plan to attend the virtualAnnual Meeting, we recommend that you also vote by proxy so that your vote will be counted if you decide not to attend the Annual Meeting.
If you are a street name stockholder, you will receive voting instructions from your broker, bank or other nominee. You must follow the voting instructions provided by your broker, bank or other nominee in order to instruct your broker, bank or other nominee on how to vote your shares. You may also attend and vote at the Annual Meeting using the control number on your voting instruction form.
What are the effects of abstentions and broker non-votes?
Abstentions will be counted for purposes of determining the presence or absence of a quorum and will also count as votes against a proposal as set forth in the table above.
If your shares are held in street name, in order to ensure your shares are voted in the way you would like, you must provide voting instructions to your bank, broker or nominee by the deadline provided in the materials you receive from your bank or broker. If you hold your shares in street name and you do not instruct your broker how to vote your shares, your broker may vote your shares in its discretion on the ratification of the appointment of the independent registered public accounting firm (Proposal 4). Broker non-votes will be counted for purposes of calculating whether a quorum is present at the Annual Meeting and will have the effect as set forth in the table above.
Can I change my vote?
Yes. If you are a stockholder of record, you can change your vote or revoke your proxy any time before or at the Annual Meeting by:
entering a new vote by Internet or by telephone (until the applicable deadline for each method as set forth above);
returning a later-dated proxy card (which automatically revokes the earlier proxy card);
notifying our Corporate Secretary, in writing, at GoDaddy Inc., Attention Corporate Secretary, 2155 E. GoDaddy Way, Tempe, Arizona 85284; or
attending and voting at the Annual Meeting (although attendance at the Annual Meeting will not, by itself, revoke a proxy) at www.virtualshareholdermeeting.com/GDDY2022 and using your Control Number.
If you are a street name stockholder, your broker, bank or other nominee can provide you with instructions on how to change your vote.
2022 Proxy Statement81

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
How can I attend the Annual Meeting?
The Annual Meeting will be accessible through the Internet via at www.virtualshareholdermeeting.com/GDDY2022. You can attend the Annual Meeting online, vote your shares electronically and submit questions online during the Annual Meeting by logging in to the website listed above and using your Control Number. If you encounter any difficulties accessing the virtual Annual Meeting during the check-in or meeting time, please call the technical support number that will be posted on the virtual Annual Meeting website. Technicians will be available to assist you.
You are entitled to participate in the Annual Meeting if you were a stockholder as of the close of business on our Record Date of Wednesday, April 6, 2022 or hold a valid proxy for the meeting.
Will I be able to ask questions at the virtual Annual Meeting?
Stockholders will be able to submit questions online during the meeting, providing our stockholders with the opportunity for meaningful engagement with management and the Board. We will endeavor to answer as many questions submitted by stockholders as time permits. We reserve the right to exclude questions regarding topics that are not pertinent to meeting matters or company business. If we receive substantially similar questions, we may group such questions together and provide a single response to avoid repetition. In the event of technical difficulties with the virtual Annual Meeting, we expect that an announcement will be made on www.virtualshareholdermeeting.com/GDDY2022. If necessary, the announcement will provide updated information regarding the date, time, and location of the Annual Meeting.
What is the effect of giving a proxy?
Proxies are solicited by and on behalf of our Board. Michele Lau and Mark McCaffrey have been designated as proxies by our Board. When proxies are properly dated, executed and returned, the shares represented by such proxies will be voted at the Annual Meeting in accordance with the instructions of the stockholder. Unless contrary instructions are indicated on the proxy, all shares represented by validly executed proxies received (and not revoked before they are voted) will be voted as specified in the above “Board Recommendations.” If any matters not described in this Proxy Statement are properly presented at the Annual Meeting, the proxy holders will use their own discretion to determine how to vote the shares. If the Annual Meeting is adjourned, the proxy holders can vote the shares on the new Annual Meeting date as well, unless you have properly revoked your proxy instructions, as described above.
Why did I receive a Notice of Internet Availability of Proxy Materials instead of a full set of proxy materials?
In accordance with SEC rules, we have elected to furnish our proxy materials, including this Proxy Statement and our 2021 Annual Report, primarily via the Internet. On or about April 22, 2022, we expect to mail to all stockholders the Notice containing instructions on how to access our proxy materials on the Internet, how to vote at the Annual Meeting and how to request printed copies of the proxy materials and 2021 annual report. Stockholders may request to receive all future proxy materials in printed form by mail or electronically by e-mail by following the instructions contained in the Notice. We encourage stockholders to take advantage of the availability of our proxy materials on the Internet to help reduce the environmental impact of our annual meetings of stockholders.
Who bears the cost of soliciting votes for the Annual Meeting?
We will bear the costs of the solicitation of proxies, including the cost of preparing, printing and mailing the Notice, this Proxy Statement and related proxy materials. In addition to the solicitation of proxies by use of the mail, proxies may be solicited from stockholders by directors, officers, employees or agents of the Company in person or by telephone, facsimile or other appropriate means of communication. We have engaged Innisfree M&A Incorporated (“Innisfree”) to solicit proxies on our behalf. The anticipated cost of Innisfree’s services is estimated to be approximately $50,000plus reimbursement of reasonable out-of-pocket expenses. No additional compensation, except for reimbursement of reasonable out-of-pocket expenses, will be paid to our directors, officers or employees in connection with the solicitation. Any questions or requests for assistance regarding this Proxy Statement and related proxy materials may be directed to our Corporate Secretary at governance@godaddy.com or to Innisfree at (888) 750-5834.
Is my vote confidential?
Proxy instructions, ballots and voting tabulations identifying individual stockholders are handled in a manner that protects your voting privacy. Your vote will not be disclosed either within GoDaddy or to third parties, except as necessary in accordance with applicable laws, to allow for the tabulation of votes and certification of the vote or to facilitate a successful proxy solicitation.
Who will serve as inspector of elections?
Broadridge Financial Solutions, or their appointed representative, will serve as the inspector of elections and will certify the voting results.
Where can I find the voting results of the Annual Meeting?
We will disclose voting results on a Current Report on Form 8-K to be filed with the SEC within four business days after the Annual Meeting.
82
graphic_runners.jpg

Proxy
Summary
Board and
Governance Matters
Executive
Compensation
Audit
Matters
Other Management
Proposals
Other
Information
I share an address with another stockholder and we received only one paper copy of the proxy materials. How may I obtain an additional copy of the proxy materials?
We have adopted a procedure called “householding,” which the SEC has approved. Under this procedure, we deliver a single copy of the Notice and, if applicable, our proxy materials to multiple stockholders who share the same address unless we have received contrary instructions from one or more of the stockholders. This procedure reduces our printing costs, mailing costs and fees. Stockholders who participate in householding will continue to be able to access and receive separate proxy cards. Upon written or oral request, we will deliver promptly a separate copy of the Notice and, if applicable, our proxy materials to any stockholder at a shared address to which we delivered a single copy of any of these materials. To receive a separate copy, or, if a stockholder is receiving multiple copies, to request that we only send a single copy of the Notice and, if applicable, our proxy materials, such stockholder may contact us at the following address:
GoDaddy Inc.
Attention: Corporate Secretary
2155 E. GoDaddy Way
Tempe, Arizona 85284
(480) 505-8800
Stockholders who beneficially own shares of our Class A common stock or Class B common stock held in street name may contact their brokerage firm, bank, broker-dealer or other similar organization to request information about householding.
Is there a list of stockholders entitled to vote at the Annual Meeting?
The names of stockholders of record entitled to vote at the annual meeting will be available from our Corporate Secretary for ten days prior to the Annual Meeting for any purpose germane to the Annual Meeting, between the hours of 9:00 a.m. and 4:30 p.m. MT at our corporate headquarters located at 2155 E. GoDaddy Way, Tempe, Arizona 85284. You must contact our Corporate Secretary a reasonable time in advance to make appropriate arrangements. The list of stockholders will also be available during the Annual Meeting through the meeting website at www.proxydocs.com/GDDY.
How can I contact GoDaddy’s transfer agent?
You may contract our transfer agent, AST, by telephone at (800) 937-5449 (toll-free for United States residents), or by email at info@amstock.com. Materials may be mailed to AST at:
American Stock Transfer & Trust Company, LLC
6201 15th Avenue
Brooklyn, NY 11219
As of the date of this Proxy Statement, our Board does not know of any other matters to be presented at the Annual Meeting. If any additional matters are properly presented at the Annual Meeting, the persons named in the enclosed proxy card will have discretion to vote the shares of our common stock they represent in accordance with their own judgment on such matters.
It is important for your sharesgd_goxrgbxcolor.jpg
2022 Proxy Statement83


Appendices
Appendix A – Non-GAAP Financial Information
and Reconciliations
In addition to our financial results prepared in accordance with GAAP, this Proxy Statement includes certain non-GAAP financial measures and other operating metrics. We believe that these non-GAAP financial measures and other operating metrics are useful as a supplement in evaluating our ongoing operational performance and enhancing an overall understanding of our common stockpast financial performance. The non-GAAP financial measures included in this Proxy Statement should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. A reconciliation between each non-GAAP financial measure and its nearest GAAP equivalent is included below. We use both GAAP and non-GAAP measures to be representedevaluate and manage our operations.
Bookings. Bookings represents cash receipts from the sale of products to customers in a given period adjusted for products where we recognize revenue on a net basis and without giving effect to certain adjustments, primarily net refunds granted in the period. Bookings provides valuable insight into the sales of our products and the performance of our business since we typically collect payment at the Annual Meeting, regardlesstime of sale and recognize revenue ratably over the term of our customer contracts. We report bookings without giving effect to refunds granted in the period because refunds often occur in periods different from the period of sale for reasons unrelated to the marketing efforts leading to the initial sale. Accordingly, by excluding net refunds, we believe bookings reflects the effectiveness of our sales efforts in a given period.
Normalized EBITDA. Normalized EBITDA is a supplemental measure of our operating performance used by management to evaluate our business. We believe that the inclusion or exclusion of certain recurring and non-recurring items is necessary to provide the most accurate measure of core operating results and permits period-over-period comparisons of our operations. We calculate Normalized EBITDA as net income excluding depreciation and amortization, interest expense (net), provision or benefit for income taxes and adjustments related to our Tax Receivable Agreements (“TRA adjustments”), equity-based compensation expense, acquisition-related costs and certain other items. Cost of revenue is primarily allocated to the revenue pillars based on specific product identification, with any residual costs allocated based on the applicable percentage of revenue. Technology and development, marketing and advertising and customer care expenses are primarily allocated to the revenue pillars based on the applicable percentage of revenue. All general and administrative expenses are allocated to overhead.
Unlevered Free Cash Flow. Unlevered free cash flow is a measure of our liquidity used by management to evaluate our business prior to the impact of our capital structure and restructuring and after purchases of property and equipment. Such liquidity can be used by us for strategic opportunities and strengthening our balance sheet. However, given our debt obligations, unlevered free cash flow does not represent residual cash flow available for discretionary expenses.
Non-GAAP Reconciliation: Bookings
Three months ended December 31Twelve months ended December 31
Reconciliation of Bookings ($M)2020202120202021
Total revenue$873.9$1,019.3$3,316.7$3,815.7
Change in deferred revenue11.9(21.5)210.5186.6
Net refunds55.952.1247.3224.2
Other1.40.21.05.2
Total Bookings$943.1$1,050.1$3,775.5$4,231.7
84
graphic_runners.jpg


Non-GAAP Reconciliation: Normalized EBITDA
Three months ended December 31Twelve months ended December 31
Reconciliation of Normalized EBITDA ($M)2020202120202021
Net income (loss)$70.8$87.4$(494.1)$242.8
Interest, net26.631.986.9124.9
Benefit/Provision for income taxes & TRA adjustments(5.5)4.1673.410.8
Equity-based compensation expense49.453.0191.5207.9
Depreciation and amortization51.449.9202.7199.6
Acquisition-related costs(1)
5.312.325.078.2
Restructuring and other(2)
1.115.446.87.9
Debt refinance expenses— — — 0.1
Accrual for legal settlement expense(2.3)— (10.0)— 
Normalized EBITDA$196.8$254.0$722.2$872.2
(1)Includes $29.4 million in compensatory payments expensed in connection with our acquisition of Poynt in February 2021.
(2)Includes lease-related payments related to our closed operations in connection with the June 2020 restructuring.
Non-GAAP Reconciliation: Unlevered Free Cash Flow
Three months ended December 31Twelve months ended December 31
Reconciliation of Unlevered Free Cash Flow ($M)2020202120202021
Net cash provided by operating activities$165.9$172.2$764.6$829.3
Cash paid for interest31.929.880.5104.2
Cash paid for acquisition-related costs(1)
7.011.427.464.9
Capital expenditures(27.4)(17.4)(66.5)(51.1)
Cash paid for restructuring charges(2)
3.77.219.412.7
Unlevered Free Cash Flow$181.1$203.2$825.4$960.0
(1)Includes $29.4 million in compensatory payments expensed in connection with our acquisition of Poynt in February 2021.
(2)Includes lease-related payments related to our closed operations in connection with the June 2020 restructuring.

2022 Proxy Statement85


Appendix B – Amendments to the Certificate to declassify the Board of Directors and provide for the annual election of directors
1.Amend Article VI.A as follows:
A.Except as otherwise provided in this Amended and Restated Certificate of Incorporation or the DGCL, the business and affairs of the Corporation shall be managed by or under the direction of the Board of Directors. Except as otherwise provided for or fixed pursuant to the provisions of Article IV (including any certificate of designation with respect to any series of Preferred Stock) and this Article VI relating to the rights of the holders of any series of Preferred Stock to elect additional directors, the total number of directors shall be determined from time to time exclusively by resolution adopted by the Board of Directors; provided that, at any time when KKR and Silver Lake (together with TCV, for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own, in the aggregate, at least 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directors, the number of directors may also be fixed by the affirmative vote of the holders of at least a majority in voting power of all the then outstanding shares you hold. You are, therefore, urgedof stock of the Corporation entitled to vote thereon, voting together as a single class. The directors (other than those directors elected by telephonethe holders of any one or more series of Preferred Stock, voting separately as a series or together with one or more other such series, as the case may be) shall be and are divided into three classes designated Class I, Class II and Class III. Each class shall consist, as nearly as possible, of one-third of the total number of such directors. Class I directors, with the terms of the classes elected at the annual meetings of stockholders held in 2020, 2021 and 2022, respectively, expiring at the third annual meeting of stockholders held after the election of such class of directors; provided that such division shall terminate at the third annual meeting of stockholders held after the 2022 annual meeting of stockholders. Notwithstanding the preceding sentence, but subject to the rights of the holders of any one or more series of Preferred Stockto elect directors separately as a class, each director elected by the stockholders after the 2022 annual meeting of stockholders shall initially serve for a term expiring at the first annual meeting of stockholders following the date the Class A Common Stock is first publicly traded (the “IPO Date”), Class II directors shall initially serve for a term expiring at the second annual meeting of stockholders following the IPO Date and Class III directors shall initially serve for a term expiring at the third annual meeting of stockholders following the IPO Date. Commencing with the first annual meeting following the IPO Date, the directors of the class to be elected at each annual meeting shall be elected for a three-year term. If the number of such directors is changed, any increase or decrease shall be apportioned among the classes so as to maintain the number of directors in each class as nearly equal as possible, and any such additional director of any class elected to fill a newly created directorship resulting from an increase in such class shall hold office for a term that shall coincide with the remaining term of that class, but inheld after such director’s election. In no case shall a decrease in the number of directors remove or shorten the term of any incumbent director. Any such A director shall hold office until the annual meeting at which his or her term expires and until his or her successor shall be elected and qualified, or his or her death, resignation, retirement, disqualification or removal from office. The Board of Directors is authorized to assign members of the Board of Directors already in office to their respective class.
2.Amend Article VI.B as follows:
B.Subject to the rights granted to the holders of any one or more series of Preferred Stock then outstanding or the rights granted pursuant to the Stockholder Agreement, dated on or about the date hereof, by and among the Corporation, certain Affiliates of Silver Lake, certain Affiliates of KKR, certain Affiliates of TCV and certain other parties named therein (as amended, supplemented, restated orand except as otherwise modified from time to time, the “Stockholder Agreement”), any newly-created directorship on the Board of Directors that results from an increase in the number of directors and any vacancy occurring in the Board of Directors (whether by death, resignation, retirement, disqualification, removal or other cause) shall be filled by a majority of the directors then in office, although less than a quorum, or if only one director remains, by the sole remaining director or, if there are no directors, by the affirmative vote of the holders of at least a majority of the voting power of all the then outstanding shares of stock of the Corporation entitled to vote thereon, voting together as a single class; provided, however, that at any time when KKR and Silver Lake (together with TCV, for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own less than 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directorsrequired by law, any newly created directorship on the board of directors that results from an increase in then number of directors and any vacancy occurring in the board of directors may be filled only by a majority of the remaining directors, even if less than a quorum, or by usinga sole remaining director (and not by the Internetstockholders). Any director elected to fill a vacancy or newly created directorship shall hold office untilfor a term expiring at the next election of the class for which such director shall have been chosen andor, following the termination of the division of directors into three classes, at the next annual meeting of stockholders held after their election, and in each case a director shall remain in office until his or her successor shall be elected and qualified, or until his or her earlier death, resignation, retirement, disqualification or removal.
86
graphic_runners.jpg


3.Amend Article VI.C as instructed onfollows:
C.Any or allSubject to the enclosed proxy cardrightsof the directors (other than the directors elected by the holders of anyone or executemoreseries of Preferred Stock of the Corporation, voting separately as a series or together with one or more other such series, as the case may be) may be removed at any timeto elect additional directors under specific circumstances, any director serving in a class of directors expiring at the third annual meeting of stockholders following their election shall be removable only for cause, and return, all other directors shall be removable either with or without cause by. The removal of any director shall require the affirmative vote of at your earliest convenience,least a majority in voting power of all the enclosed proxy cardthen outstanding shares of stock of the Corporation entitled to vote thereon, voting as a single class; provided, however, that at any time when KKR and Silver Lake (together with TCV, for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own, in the envelope that has also been provided.aggregate, less than 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directors, any such director or all such directors may be removed only for cause and only by the affirmative vote of the holders of at least two-thirdsa majority26 in voting power of all the then outstanding shares of stock of the Corporation entitled to vote thereon, voting together as a single class.

THE BOARD OF DIRECTORS
26Your approval of the proposal to amend the Certificate to declassify the Board of Directors and provide for the annual election of directors constitutes a vote in favor of the above amendments to Article VI.C. of the Certificate other than the amendment reducing the vote required for director removal from two-thirds to a majority of the voting power. Your approval of the proposal to amend the Certificate to eliminate certain supermajority voting requirements constitutes a vote in favor of this reduction in the requisite director removal vote.
2022 Proxy Statement87


Scottsdale, Arizona
April 22, 2021Appendix C – Amendments to the Certificate to eliminate certain supermajority voting requirements
1.Amend Article V as follows:
AMENDMENT OF THECERTIFICATE OF INCORPORATION ANDBYLAWS
A.Notwithstanding anything contained in this Amended and Restated Certificate of Incorporation to the contrary, (i) for as long as KKR (as defined below) and Silver Lake (as defined below) (together with TCV (as defined below), for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own,in the aggregate, at least 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directors, in addition to any vote required by applicable law, this Amended and Restated Certificate of Incorporation may be amended, altered, repealed or rescinded, in whole or in part, or any provision inconsistent therewith or herewith may be adopted, only by the affirmative vote of the holders of at least a majority in voting power of all the then outstanding shares of stock of the Corporation entitled to vote thereon, voting together as a single class, and (ii) at any time when KKR and Silver Lake (together with TCV, for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own, in the aggregate, less than 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directors, in addition to any vote required by applicable law, the following provisions in this Amended and Restated Certificate of Incorporation may be amended, altered, repealed or rescinded, in whole or in part, or any provision inconsistent therewith or herewith may be adopted, only by the affirmative vote of the holders of at least two-thirds in voting power of all the then outstanding shares of stock of the Corporation entitled to vote thereon, voting together as a single class: this Article V, Article VI, Article VII, Article VIII, Article IX and Article X.
B.The Board of Directors is expressly authorized to make, alter, amend, repeal and rescind, in whole or in part, the bylaws of the Corporation (as in effect from time to time, the “Bylaws”) without the assent or vote of the stockholders in any manner not inconsistent with the laws of the State of Delaware or this Amended and Restated Certificate of Incorporation. Notwithstanding anything to the contrary contained in this Amended and Restated Certificate of Incorporation or any provision of law that might otherwise permit a lesser vote of the stockholders, (i) for as long as KKR and Silver Lake (together with TCV, for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own, in the aggregate, at least 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directors, inIn addition to any vote of the holders of any class or series of capital stock of the Corporation required herein (including any certificate of designation relating to any series of Preferred Stock), by the Bylaws or applicable law, the affirmative vote of the holders of at least a majority in voting power of all the then outstanding shares of stock of the Corporation entitled to vote thereon, voting together as a single class, shall be required in order for the stockholders of the Corporation to make, alter, amend, repeal or rescind, in whole or in part, any provision of the Bylaws or to adopt any provision inconsistent therewith and (ii) at any time when KKR and Silver Lake (together with TCV, for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own, in the aggregate, less than 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directors, in addition to any vote of the holders of any class or series of capital stock of the Corporation required herein (including any certificate of designation relating to any series of Preferred Stock), by the Bylaws or applicable law, the affirmative vote of the holders of at least two-thirds in voting power of all the then outstanding shares of stock of the Corporation entitled to vote thereon, voting together as a single class, shall be required in order for the stockholders of the Corporation to make, alter, amend, repeal or rescind, in whole or in part, any provision of the Bylaws or to adopt any provision inconsistent therewith.
2.Amend Article VI.C to reduce the required stockholder vote for director removal from two-thirds to a majority of the voting power, such that any director can be removed by “the holders of a majority in voting power of all the then outstanding shares of stock of the Corporation entitled to vote thereon, voting together as a single class.”
53
88
graphic_runners.jpg


Appendix D – Amendments to the Certificate to eliminate certain business combination restrictions set forth therein and instead subject the Company to the business combination restrictions of the Delaware General Corporation Law
1.Eliminate Article X in its entirety:
DGCL SECTION 203 AND BUSINESS COMBINATIONS
A.The Corporation hereby expressly elects not to be governed by Section 203 of the DGCL.
B.Notwithstanding the foregoing, the Corporation shall not engage in any business combination (as defined below), at any point in time, following the date of closing of the initial public offering of the Class A Common Stock, at which time the Class A Common Stock is registered under Section 12(b) or 12(g) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), with any interested stockholder (as defined below) for a period of three (3) years following the time that such stockholder became an interested stockholder, unless:
(i)prior to such time, the Board of Directors approved either the business combination or the transaction that resulted in the stockholder becoming an interested stockholder, or
(ii)upon consummation of the transaction that resulted in the stockholder becoming an interested stockholder, the interested stockholder owned at least 85% of the voting stock (as defined below) of the Corporation outstanding at the time the transaction commenced, excluding for purposes of determining the voting stock outstanding (but not the outstanding voting stock owned by the interested stockholder) those shares owned (a) by persons who are directors and also officers and (b) employee stock plans in which employee participants do not have the right to determine confidentially whether shares held subject to the plan will be tendered in a tender or exchange offer, or
(iii)at or subsequent to such time, the business combination is approved by the Board of Directors and authorized or approved at an annual or special meeting of stockholders (or by written consent, if action by written consent is not then prohibited by this Amended and Restated Certificate of Incorporation) by the affirmative vote of at least 66 2/3% of the then outstanding voting stock of the Corporation that is not owned by the interested stockholder.
C.For purposes of this Article X of this Amended and Restated Certificate of Incorporation, references to:
(i)“affiliate” means a person that directly, or indirectly through one or more intermediaries, controls, or is controlled by, or is under common control with, another person.
(ii)“associate,” when used to indicate a relationship with any person, means: (a) any corporation, partnership, unincorporated association or other entity of which such person is a director, officer or partner or is, directly or indirectly, the owner of 20% or more of any class of voting stock; (b) any trust or other estate in which such person has at least a 20% beneficial interest or as to which such person serves as trustee or in a similar fiduciary capacity; and (c) any relative or spouse of such person, or any relative of such spouse, who has the same residence as such person.
(iii)“business combination,” when used in reference to the Corporation and any interested stockholder of the Corporation, means:
(a)any merger or consolidation of the Corporation or any direct or indirect majority-owned subsidiary of the Corporation (1) with the interested stockholder or (2) with any other corporation, partnership, unincorporated association or other entity if the merger or consolidation is caused by the interested stockholder and as a result of such merger or consolidation Section (B) of this Article X is not applicable to the surviving entity;
(b)any sale, lease, exchange, mortgage, pledge, transfer or other disposition (in one transaction or a series of transactions), except proportionately as a stockholder of the Corporation, to or with the interested stockholder, whether as part of a dissolution or otherwise, of assets of the Corporation or of any direct or indirect majority- owned subsidiary of the Corporation, which assets have an aggregate market value equal to 10% or more of either the aggregate market value of all the assets of the Corporation determined on a consolidated basis or the aggregate market value of all the then outstanding stock of the Corporation;
2022 Proxy Statement89


(c)any transaction that results in the issuance or transfer by the Corporation or by any direct or indirect majority- owned subsidiary of the Corporation of any stock of the Corporation or of such subsidiary to the interested stockholder, except: (1) pursuant to the exercise, exchange or conversion of securities exercisable for, exchangeable for or convertible into stock of the Corporation or any such subsidiary (including pursuant to the Exchange Agreement), which securities were outstanding prior to the time that the interested stockholder became such; (2) pursuant to a merger under Section 25 1(g) of the DGCL; (3) pursuant to a dividend or distribution paidor made, or the exercise, exchange or conversion of securities exercisable for, exchangeable for or convertible into stock of the Corporation or any such subsidiary, which security is distributed, pro rata to all holders of a class or series of stock of the Corporation subsequent to the time the interested stockholder became such; (4) pursuant to an exchange offer by the Corporation to purchase stock made on the same terms to all holders of said stock; or (5) any issuance or transfer of stock by the Corporation; provided, however, that in no case under items (3) through of this subsection (c) shall there be an increase in the interested stockholder’s proportionate share of the stock of any class or series of the Corporation or of the voting stock of the Corporation (except as a result of immaterial changes due to fractional share adjustments);
(d)any transaction involving the Corporation or any direct or indirect majority-owned subsidiary of the Corporation that has the effect, directly or indirectly, of increasing the proportionate share of the stock of any class or series, or securities convertible into the stock of any class or series, of the Corporation or of any such subsidiary that is owned by the interested stockholder, except as a result of immaterial changes due to fractional share adjustments or as a result of any purchase or redemption or other transfer of any shares of stock not caused, directly or indirectly, by the interested stockholder; or
(e)any receipt by the interested stockholder of the benefit, directly or indirectly (except proportionately as a stockholder of the Corporation), of any loans, advances, guarantees, pledges or other financial benefits (other than those expressly permitted in subsections (a) through (d) above) provided by or through the Corporation or any direct or indirect majority-owned subsidiary.
(iv)“control,” including the terms “controlling,” “controlled by” and “under common control with,” means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of a person, whether through the ownership of voting stock, by contract, or otherwise. A person who is the owner of 20% or more of the outstanding voting stock of the Corporation, partnership, unincorporated association or other entity shall be presumed to have control of such entity, in the absence of proof by a preponderance of the evidence to the contrary. Notwithstanding the foregoing, a presumption of control shall not apply where such person holds voting stock, in good faith and not for the purpose of circumventing this Article X, as an agent, bank, broker, nominee, custodian or trustee for one or more owners who do not individually or as a group have control of such entity.
(v)“Exempt Transferee” means (A) any person that acquires (other than in an Excluded Transfer) directly from KKR or any of its affiliates or successors, from Silver Lake or any of its affiliates or successors, from TCV or any of its affiliates or successors or from Mr. Parsons or any of his affiliates, ownership of voting stock of the Corporation, and is designated in writing by the transferor as an “Exempt Transferee” for the purpose of this Article X; and (B) any person that acquires (other than in an Excluded Transfer) directly from a person described in clause (A) of this definition or from any other Exempt Transferee ownership of voting stock of the Corporation, and is designated in writing by the transferor as an “Exempt Transferee” for the purpose of this Article X.
(vi)“Excluded Transfer” means (a) a transfer to a Person that is not an affiliate of the transferor, which transfer is by gift or otherwise not for value, including a transfer by dividend or distribution by the transferor, (b) a transfer in a public offering that is registered under the Securities Act of 1933, as amended (the “Securities Act”), (c) a transfer to one or more broker-dealers or their affiliates pursuant to a firm commitment purchase agreement for an offering that is exempt from registration under the Securities Act, (d) a transfer made through the facilities of a registered securities exchange or automated interdealer quotation system and (e) a transfer made in compliance with the manner of sale limitations of Rule 144(f) under the Securities Act or any successor rule or provision.
(vii)“interested stockholder” means any person (other than the Corporation or any direct or indirect majority-owned subsidiary of the Corporation) that (a) is the owner of 15% or more of the then outstanding voting stock of the Corporation, or (b) is an affiliate or associate of the Corporation and was the owner of 15% or more of the then outstanding voting stock of the Corporation at any time within the three (3) year period immediately prior to the date on which it is sought to be determined whether such person is an interested stockholder; and the affiliates and associates of such person; but “interested stockholder” shall not include (x) KKR, Silver Lake, TCV, Mr. Parsons, any Exempt Transferee or any of their respective affiliates or successors or any “group,” or any member of any such group, of which any of such persons is a party under Rule 13 d-5 of the Exchange Act, or (y) any person whose ownership of shares in excess of the 15% limitation set forth herein is the result of any action taken solely by the Corporation, provided that such person shall be an interested stockholder if thereafter such person acquires additional shares of voting stock of the Corporation, except as a result of further corporate action not caused, directly or indirectly, by such person. For the purpose of determining whether a person is an interested stockholder, the voting stock of the Corporation deemed to be outstanding shall include (A) stock deemed to be owned by the person through application of the definition of “owner” below and (B) stock of the Corporation that may be issuable
90
graphic_runners.jpg


to any person pursuant to the Exchange Agreement (assuming all outstanding LLC Units are exchanged pursuant thereto), but shall not include any other unissued stock of the Corporation that may be issuable pursuant to any other agreement, arrangement or understanding, or upon exercise of conversion rights, warrants or options, or otherwise. For the avoidance of doubt, an Exchange (as defined in the Exchange Agreement) of LLC Units pursuant to the Exchange Agreement shall not, by itself, cause the person that is exchanging LLC Units, or any other person, to become an interested stockholder; and a retirement of any shares of Class B Common Stock pursuant to Section (I) of Article IV (or a reduction in the voting power of any outstanding shares of Class B Common Stock as a result of a transfer by the holder thereof of less than all the LLC Units held by such holder), and the related increase in the proportionate voting power of outstanding voting stock of the Corporation held by persons other than the holder of such shares of Class B Common Stock, shall not, by itself, cause any person to become an interested stockholder.
(viii)“KKR” means Kohlberg Kravis Roberts & Co. L.P. and any successor thereto.
(ix)“majority-owned subsidiary” of the Corporation (or specified person) means another person of which the Corporation (or specified person), directly or indirectly with or through one or more majority-owned subsidiaries, is the general partner or managing member of such other person or owns equity securities with a majority of the votes of all equity securities generally entitled to vote in the election of directors or other governing body of such other person.
(x)“Mr. Parsons” means Mr. Bob Parsons.
(xi)“owner,” including the terms “own,” “owned,” and “ownership,” when used with respect to any stock, means a person that individually or with or through any of its affiliates or associates:
(a)beneficially owns such stock, directly or indirectly; or
(b)has (1) the right to acquire such stock (whether such right is exercisable immediately or only after the passage of time) pursuant to any agreement, arrangement or understanding, or upon the exercise of conversion rights, exchange rights, warrants or options, or otherwise; provided, however, that a person shall not be deemed the owner of stock tendered pursuant to a tender or exchange offer made by such person or any of such person’s affiliates or associates until such tendered stock is accepted for purchase or exchange; or (2) the right to vote such stock pursuant to any agreement, arrangement or understanding; provided, however, that a person shall not be deemed the owner of any stock because of such person’s right to vote such stock if the agreement, arrangement or understanding to vote such stock arises solely from a revocable proxy or consent given in response to a proxy or consent solicitation made to ten (10) or more persons; or
(c)has any agreement, arrangement or understanding for the purpose of acquiring, holding, voting (except voting pursuant to a revocable proxy or consent as described in item (2) of subsection (b) above of this definition), or disposing of such stock with any other person that beneficially owns, or whose affiliates or associates beneficially own, directly or indirectly, such stock.
(xii)“person” means any individual, corporation, partnership, unincorporated association or other entity.
(xiii)“Silver Lake” means Silver Lake Group, L.L.C. and any successor thereto.
(xiv)“stock” means, with respect to any corporation, capital stock and, with respect to any other entity, any equity interest.
(xv)“TCV” means Technology Crossover Management VII, Ltd. and any successor thereto.
(xvi)“voting stock” means stock of any class or series entitled to vote generally in the election of directors. Every reference in this Article X to a percentage of voting stock shall refer to such percentage of the votes of such voting stock, and shall be calculated assuming that all outstanding shares of Class B Common Stock and LLC Units that are exchangeable for shares of Class A Common Stock pursuant to the Exchange Agreement are so exchanged (and, for the avoidance of doubt, without giving effect to any contractual or other limitation on such exchange that may apply from time to time).
2022 Proxy Statement91


Appendix E – Amendments to the Certificate to eliminate inoperative provisions and implement certain other miscellaneous amendments
1.Amend Article VI.E as follows:
E.     During any period when the holders of any one or more series of Preferred Stock, voting separately as a series or together with one or more other such series, have the right to elect additional directors, then upon commencement and for the duration of the period during which such right continues: (i) the then otherwise total authorized number of directors of the Corporation shall automatically be increased by such specified number of directors, and the holders of such Preferred Stock shall be entitled to elect the additional directors so provided for or fixed pursuant to said provisions, and (ii) each such additional director shall serve until such director’s successor shall have been duly elected and qualified, or until such director’s right to hold such office terminates pursuant to said provisions, whichever occurs earlier, subject to his or her earlier death, resignation, retirement, disqualification or removal. Except as otherwise provided by the Board of Directors in the resolution or resolutions establishing such series, whenever the holders of any series of Preferred Stock having such right to elect additional directors are divested of such right pursuant to the provisions of such stock, the terms of office of all such additional directors elected by the holders of such stock, or elected to fill any vacancies resulting from the death, resignation, disqualification or removal of such additional directors, shall forthwith terminate and the total authorized number of directors of the Corporation shall be reduced accordingly.
2.Amend Article VI.G as follows:
G.A majority of the total number of directors shall constitute a quorum for the transaction of business by the Board of Directors; provided that, for as long as at least one director designated as a KKR Director (as defined in, and pursuant to, the Stockholder Agreement) is serving as a director, a quorum shall also require one KKR Director for the transaction of business; provided, further, that, for as long as at least one director designated as a Silver Lake Director (as defined in, and pursuant to, the Stockholder Agreement) is serving as a director, a quorum shall also require one Silver Lake Director for the transaction of business. Notwithstanding the immediately preceding sentence, if a quorum does not exist at any meeting of the Board of Directors due to the lack of attendance of at least one KKR Director and/or at least one Silver Lake Director, respectively, at a properly called meeting of the Board of Directors, (x) such meeting shall be adjourned and, subject to the obligation to provide proper prior notice pursuant to the Bylaws to all members of the Board of Directors, recalled for the same purpose not less than twenty-four hours and not more than ten (10) calendar days from the date of adjournment and the attendance of at least one KKR Director or Silver Lake Director, respectively, shall not be required to establish quorum for such recalled meeting (so long as the purpose and agenda of such recalled meeting are identical to those of the adjourned meeting and no matters not set forth on such agenda are considered at such meeting).
3.Amend Article VI.H as follows:
H.Each committee of the Board of Directors shall consist of one or more of the directors of the Corporation, in accordance with the Stockholder Agreement.
92
graphic_runners.jpg


4.Amend Article VIII.A as follows:
A.At any time when KKR and Silver Lake (together with TCV, for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own, in the aggregate, at least 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directors, any action required or permitted to be taken at any annual or special meeting of stockholders of the Corporation may be taken without a meeting, without prior notice and without a vote, if a consent or consents in writing, setting forth the action so taken, shall be signed by the holders of outstanding stock having not less than the minimum number of votes that would be necessary to authorize or take such action at a meeting at which all shares entitled to vote thereon were present and voted and shall be delivered to the Corporation by delivery to its registered office in the State of Delaware, its principal place of business or an officer or agent of the Corporation having custody of the books in which proceedings of meetings of stockholders are recorded. Delivery made to the Corporation’s registered office shall be made by hand or by certified or registered mail, return receipt requested. At any time when KKR and Silver Lake (together with TCV, for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own, in the aggregate, less than 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directors, anyAny action required or permitted to be taken by the stockholders of the Corporation must be effected at a duly called annual or special meeting of such holders and may not be effected by any consent in writing by such holders; provided, however, that any action required or permitted to be taken by the holders of Preferred Stock, voting separately as a series or separately as a class with one or more other such series, may be taken without a meeting, without prior notice and without a vote, to the extent expressly so provided by the applicable certificate of designation relating to such series of Preferred Stock.
5.Amend Article VIII.B as follows:
B.    Except as otherwise required by law and subject to the rights of the holders of any series of Preferred Stock, special meetings of the stockholders of the Corporation for any purpose or purposes may be called at any time only by or at the direction of the Board of Directors or the Chairman of the Board of Directors; provided, however, so long as KKR and Silver Lake (together with TCV, for so long as TCV is required to vote at the direction of KKR and/or Silver Lake pursuant to the Stockholder Agreement) collectively own at least 40% in voting power of the stock of the Corporation entitled to vote generally in the election of directors, special meetings of the stockholders of the Corporation for any purpose or purposes shall also be called by the Board of Directors or the Chairman of the Board of Directors at the request of either KKR or Silver Lake.
6.Eliminate Article IX in its entirety:
COMPETITION AND CORPORATE OPPORTUNITIES
A.In recognition and anticipation that (i) certain directors, principals, officers, employees and/or other representatives of KKR, Silver Lake, TCV and Mr. Parsons (as defined below) may serve as directors, officers or agents of the Corporation, (ii) KKR, Silver Lake, TCV and Mr. Parsons may now engage and may continue to engage in any transaction or matter that may be an investment or corporate or business opportunity or offer a prospective economic or competitive advantage in which the Corporation or any of its controlled Affiliates, directly or indirectly, could have an interest or expectancy (a “Competitive Opportunity”) or may otherwise compete with the Corporation or its controlled Affiliates, directly or indirectly, and (iii) members of the Board of Directors who are not officers or employees of the Corporation or their respective Affiliates may desire to participate or invest in certain Competitive Opportunities, the provisions of this Article IX are set forth to regulate and define the conduct of certain affairs of the Corporation with respect to certain classes or categories of opportunities as they may involve any of KKR, Silver Lake, TCV, Mr. Parsons and their respective Affiliates or the Specified Directors (as defined below) and their respective Affiliates and the powers, rights, duties and liabilities of the Corporation and its directors, officers and stockholders in connection therewith.
2022 Proxy Statement93


B.Each of (i) KKR and any directors, principals, officers, employees and/or other representatives of KKR that may serve as directors, officers or agents of the Corporation, and each of their Affiliates, (ii) Silver Lake and any directors, principals, officers, employees and/or other representatives of Silver Lake that may serve as directors, officers or agents of the Corporation, and each of their Affiliates, (iii) TCV and any directors, principals, officers, employees and/or other representatives of TCV that may serve as directors, officers or agents of the Corporation, and each of their Affiliates, (iv) any Founder Director (as defined in the Stockholder Agreement) that is not an officer or employee of the Corporation, or (v) subject to Section (C) of this Article IX, each member of the Board of Directors who is not an officer or employee of the Corporation and is not described in clauses (i), (ii), (iii) or (iv) of this sentence (such directors not described in clauses (i), (ii), (iii) or (iv), the “Specified Directors”), and his or her Affiliates (the Persons (as defined below) identified in clauses (i), (ii), (iii), (iv) and (v) above being referred to, collectively, as “Identified Persons” and, individually, as an “Identified Person”) shall, to the fullest extent permitted by law, not have any duty to refrain from directly or indirectly (a) engaging in any Competitive Opportunity or (b) otherwise competing with the Corporation or any of its controlled Affiliates, and, to the fullest extent permitted by law, no Identified Person shall be liable to the Corporation or its stockholders or to any controlled Affiliate of the Corporation for breach of any fiduciary duty solely by reason of the fact that such Identified Person engages in any such activities. To the fullest extent permitted by law, the Corporation hereby renounces any interest or expectancy in, or right to be offered an opportunity to participate in, any Competitive Opportunity or other corporate or business opportunity that may be a Competitive Opportunity for an Identified Person and the Corporation or any of its controlled Affiliates. In the event that any Identified Person acquires knowledge of a Competitive Opportunity or other corporate or business opportunity that may be a Competitive Opportunity for itself, herself or himself, or for its, her or his Affiliates, and for the Corporation or any of its controlled Affiliates, such Identified Person shall, to the fullest extent permitted by law, have no duty to communicate or present such opportunity to the Corporation or any of its controlled Affiliates and, to the fullest extent permitted by law, shall not be liable to the Corporation or its stockholders or to any controlled Affiliate of the Corporation for breach of any fiduciary duty as a stockholder, director or officer of the Corporation solely by reason of the fact that such Identified Person pursues or acquires such Competitive Opportunity for itself, herself or himself, or offers or directs such Competitive Opportunity to another Person.
C.The Corporation does not renounce its interest in any Competitive Opportunity offered to any Specified Director if such opportunity is expressly offered to such person solely in his or her capacity as a director of the Corporation, and the provisions of Section (B) of this Article IX shall not apply to any such Competitive Opportunity.
D.In addition to and notwithstanding the foregoing provisions of this Article IX, a business or other opportunity shall not be deemed to be a potential Competitive Opportunity for the Corporation if it is an opportunity that (i) the Corporation (together with its controlled Affiliates) is neither financially or legally able, nor contractually permitted to undertake, (ii) from its nature, is not in the line of the Corporation’s business or is of no practical advantage to the Corporation or (iii) is one in which the Corporation has no interest or reasonable expectancy.
E.For purposes of this Amended and Restated Certificate of Incorporation (other than Article X), (i) “KKR” means Kohlberg Kravis Roberts & Co. L.P. (together with its successors) and its Affiliates; (ii) “Silver Lake” means Silver Lake Group, L.L.C. (together with its successors) and its Affiliates; (iii) “TCV” means Technology Crossover Management VII, Ltd. (together with its successors) and its Affiliates; (iv) “Mr. Parsons” means Mr. Bob Parsons and his Affiliates; (v) “Affiliate” shall mean (a) in respect of KKR, any Person (other than the Corporation and any entity that is controlled by the Corporation) that, directly or indirectly, is controlled by KKR, controls KKR or is under common control with KKR and shall include any principal, member, director, partner, stockholder, officer, employee or other representative of any of the foregoing, including any director of the Corporation designated by KKR or one of its Affiliates as a KKR Director (as defined in the Stockholder Agreement), (b) in respect of Silver Lake, any Person (other than the Corporation and any entity that is controlled by the Corporation) that, directly or indirectly, is controlled by Silver Lake, controls Silver Lake or is under common control with Silver Lake and shall include any principal, member, director, partner, stockholder, officer, employee or other representative of any of the foregoing, including any director of the Corporation designated by Silver Lake or one of its Affiliates as a Silver Lake Director (as defined in the Stockholder Agreement), (c) in respect of TCV, any Person (other than the Corporation and any entity that is controlled by the Corporation) that, directly or indirectly, is controlled by TCV, controls TCV or is under common control with TCV and shall include any principal, member, director, partner, stockholder, officer, employee or other representative of any of the foregoing, including any director of the Corporation designated by TCV or one of its Affiliates as a director, (d) in respect of Mr. Parsons, any Person that, directly or indirectly, controls, is controlled by or is under common control with Mr. Parsons (other than the Corporation and any entity that is controlled by the Corporation) and shall include any principal, member, director, partner, stockholder, officer, employee or other representative of any of the foregoing, including any director of the Corporation designated by Mr. Parsons or one of his Affiliates as a Founder Director (as defined in the Stockholder Agreement), (e) in respect of a Specified Director, any Person that, directly or indirectly, is controlled by such Specified Director (other than the Corporation and any entity that is controlled by the Corporation) and (f) in respect of the Corporation, any Person that, directly or indirectly, is controlled by the Corporation; and (vi) “Person” shall mean any individual, corporation, general or limited partnership, limited liability company, joint venture, trust, association or any other entity.
F.To the fullest extent permitted by law, any Person purchasing or otherwise acquiring any interest in any shares of capital stock of the Corporation shall be deemed to have notice of and to have consented to the provisions of this Article IX.
94
graphic_runners.jpg



a00011.jpg


























54


grahic_bc.jpg



godaddyinc_vsmvxprxyxp7183.jpg



a00021.jpggodaddyinc_vsmvxprxyxp7183a.jpg
55